OUR ARTIST'S BRAND IMAGE A2 Media Music Video

TAYLOR SWIFTS BRAND IMAGE

Taylor Swift sports red lipstick which has been her trademark look since her 4th album titled 'RED'. Her hairstyles over the span of her career have also become a part of the trademark look. For her first 3 albums, she was known to have long curly hair whilst her most recent release '1989', has seen a change to a shorter look. Her make up also consists of winged eye liner to give her the cat eye effect. The prop's most associated with Taylor Swift are her guitar and cowboy boots. She is well known for starting out in the country genre which is why she is often associated with cowboy boots. Taylor Swift is also famous for the fact that she writes her own songs which is why she often performs with a guitar. As she has matured into the pop genre, her style has changed. At award shows she is often seen to be wearing floor length gowns whilst in her daily life she is most often spotted wearing crop tops. This reflects her more mature attitude which is associated with her pop music. Taylor Swift is well known for her use of social media and she has also been named the most charitable celebrity twice. This shows that she is branded as a good, humble person. Her brand image has been used in order to endorse many popular products such as Keds and Diet Coke. Overall, Taylor Swift's brand image is created in order to present her as a role model. Her style is fashionable yet appropriate for fans of all ages whilst her innocent look increases her likability.

THE BRAND IMAGE FOR OUR ARTIST

We wanted the look of our artist to be dreamy and whimsical to present her as being someone who is innocent and pure. This helps a viewer believe what the artist is singing in the song. To achieve this, she will be dressed in a lightly coloured floaty dress with natural make up and lightly curled hair. For this look, we took inspiration from pop artists Ellie Goulding, Taylor Swift and Gabrielle Aplin. They all sport this look in their music videos which shows that it is an image well suited to the pop genre yet it also isn't the stereotypical pop genre look which will allow our artist to be differentiated from others.

Our artist's brand image will contain natural colours to present her as being down to earth and relatable. This is why we also wanted to associate her with an ordinary setting, in order to create a relatability.

This look is very ethereal which will give the artist our take on the 'perfected' image many artists in the pop genre portray. The look should be clean and polished and for this we took inspiration from Katy Perry's 'Unconditionally' music video where she is also shown to be sporting a natural look yet still looks polished and glossy as a pop artist should. Demi Lovato has also worn this look.