Music Choice ?· Music Choice Networks Source: MC, Aug 2015. ... Classical Masterpieces Light Classical…

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  • Page 2

    Music Choice Networks

    Source: MC, Aug 2015.

    50 channels of

    uninterrupted music

    50 million households

    Cable music network

    for Millennials

    7 million households

    Thousands of music

    videos free on demand

    48 million households

  • Music Channels

  • Page 4

    Music Choices Music Channels reach

    a large, diverse audience larger than

    many streaming music services and

    larger than most cable networks.

    Our Music Channel audience includes:

    49 million monthly viewers

    2.6 people per viewing

    Watch 3.6 hours per day

    50 channels in nearly 50 million homes

    Advertising opportunities include:

    Targeted ad panels by demo, genre,

    and artist (:30s)

    Panels can be created by MC or

    provided by client

    Music Channels: Advertising Opportunities

    Sources: VIEWERSHIP: OTX/Ipsos Music Choice Diary Study, Dec 2015. DISTRIBUTION: MC, Aug 2015.

  • Page 5

    MCs Music Channel viewership is so huge, that if you aggregated the audience

    of all the channels, it would make Music Choice the largest cable network

    Music Channels vs. Cable

    Sources: Nielsen NPOWER, Ratings Analysis Time Period Report, Dec 2015, Live+7, Total Day M-Su 6a-6a, P13+; Ipsos OTX MediaCT, MC Viewer Study Dec 2015, P13+ AQH.

    Rank Network Average Audience

    1 Music Choice 7,134,114

    2 Fox News 1,244,507

    3 Hallmark Channel 1,028,289

    4 ESPN 1,006,572

    5 USA 922,926

    6 Adult Swim 880,152

    7 ABC Family 872,544

    8 TNT 834,299

    9 HGTV 772,393

    10 Discovery Channel 729,981

    11 TBS 684,452

    12 Investigation Discovery 653,910

    13 CNN 642,890

    14 History Channel 641,339

    15 Nick-At-Nite 594,708

  • Page 6

    0

    1

    2

    3

    4

    5

    6

    MC H ip-Hop & R&B Hot 97 (NY ) MC R&B Soul WAMJ (Atlanta) MC H it List Z100 (NY) MC Pop H its WTM X (Chicago) MC Rock WAAF (Boston) MC Alternative KROQ (Los Angeles) MC T oday's Country KPLX (Dallas)

    Mill

    ion

    s

    Music Choices Music Channels reach a large, diverse audience,

    comparable to some of the biggest radio stations across the U.S.

    MC

    Hip-

    Hop &

    R&B

    Hot 97

    (NY)

    MC

    R&B

    Soul

    WAMJ

    (ATL)

    MC Hit

    List

    Z100

    (NY)

    MC Pop

    Hits

    WTMX

    (CHI)

    MC

    Rock

    WAAF

    (BOS)

    MC Alt KROQ

    (LA)

    MC

    Today's

    Country

    KPLX

    (DAL)

    Music Channels vs. Radio

    Source: MUSIC CHOICE: Ipsos OTX MediaCT, MC Diary Study & Enumeration Study, Feb 2015, P6+ Audience Cume, M-Su, 6A-12M.

    RADIO: Nielsen Audio, Dec 2015, P6+ Audience Cume, M-Su, 6A-12M

    MC Music Channels &

    Radio Stations Audience Cume

  • Page 7

    Music Channels: 50 Channel Line-Up

    Pop

    Hit List

    Max

    Dance/EDM

    Soft Rock

    Love Songs

    Pop Hits

    Party Favorites

    Teen Beats

    Kidz Only!

    Toddler Tunes

    Y2K

    90s

    80s

    70s

    Solid Gold Oldies

    Urban

    Hip-Hop and R&B

    Rap

    Hip-Hop Classics

    Throwback Jamz

    R&B Classics

    R&B Soul

    Reggae

    Rock

    Rock

    Metal

    Indie

    Alternative

    Adult Alternative

    Rock Hits

    Classic Rock

    Country

    Pop & Country

    Todays Country

    Country Hits

    Classic Country

    Latin

    Pop Latino

    Musica Urbana

    Mexicana

    Tropicales

    Romances

    Instrumental

    Easy Listening

    Soundscapes

    Variety

    Sounds of the Seasons

    Stage & Screen

    Jazz & Blues

    Smooth Jazz

    Jazz

    Blues

    Singers & Swing

    Inspirational

    Gospel

    Contemporary Christian

    Classical

    Classical Masterpieces

    Light Classical

  • Page 8

    Objective:

    Boost conversion rates & brand

    awareness among A18-49 during the

    peak holiday sales season

    Solution:

    The advertiser maximized their reach

    with our Sounds of the Season

    sponsorship package, including:

    Ad & sponsor panels

    Category exclusivity

    Campaign effectiveness report

    Results:

    41% ad exposure rate

    34% of exposed viewers visited site

    63% increase in purchase intent

    65% positive brand perception

    Advertiser Success Story: Sounds of the Seasons

    Source: OTX/Ipsos Music Choice Diary Study, Dec 2015.

  • Page 9

    Music Channels: Sample Creative

  • Music Choice Play

  • Page 11

    Music Choice Play is a pop music

    network for Millennials, bringing fans

    closer to their favorite artists through

    content designed for a social generation.

    The network is currently available in

    7 million homes (Verizon Fios & Cox).

    Programming includes:

    Music video shows & countdowns

    Artist docs & profiles

    Awards show specials

    Digital content

    Advertising opportunities include:

    Short-form (:30, :60, :120)

    Long-form (30 mins)

    Music Choice Play: Cable Music Network

    Source: DISTRIBUTION: MC, Aug 2015.

  • Music Choice Play: Programming Grid

    M T W Th F Sa Su

    6am Paid Paid Paid Paid Paid Paid Paid

    6am

    6:30a Paid Paid Paid Paid Paid Paid Paid

    6:30a

    7am Paid Paid Paid Paid Paid Paid Paid

    7am

    7:30a Paid Paid Paid Paid Paid Paid Paid

    7:30a

    8am Paid Paid Paid Paid Paid Paid Paid

    8am

    8:30a Paid Paid Paid Paid Paid Paid Paid

    8:30a

    9am Paid Paid Paid Paid Paid Paid Paid

    9am

    9:30a Paid Paid Paid Paid Paid Paid Paid

    9:30a

    10am

    Throwback Best Videos Block

    10am

    10:30a 10:30a

    11am

    Best Videos Block Throwback Best Videos

    Block Throwback

    11am

    11:30a 11:30a

    12n

    MC 10 Best Videos Block

    12n

    12:30p 12:30p

    1p

    Best Videos Block Throwback Best Videos Block

    1p

    1:30p 1:30p

    2p

    Throwback

    2p

    2:30p 2:30p

    3p

    MC 10 Best Videos Block

    3p

    3:30p 3:30p

    4p

    Best Videos Block Throwback Best Videos Block

    4p

    4:30p 4:30p

    5p

    Throwback

    5p

    5:30p 5:30p

    M T W Th F Sa Su

    6p

    MC 10 Best Videos Block

    6p

    6:30p 6:30p

    7p

    Best Videos Block Throwback Best Videos Block

    7p

    7:30p 7:30p

    8p

    Best Videos Block Throwback Best Videos

    Block Throwback

    8p

    8:30p 8:30p

    9p

    MC 10 Best Videos Block

    9p

    9:30p 9:30p

    10p

    Best Videos Block Throwback Best Videos Block

    10p

    10:30p 10:30p

    11p

    Throwback

    11p

    11:30p 11:30p

    12m

    MC 10 Best Videos Block

    12m

    12:30a 12:30a

    1am

    Best Videos Block Best Videos Block

    1am

    1:30a 1:30a

    2am

    Best Videos Block Throwback

    2am

    2:30a 2:30a

    3am

    Throwback Best Videos Block

    3am

    3:30a 3:30a

    4am

    Best Videos Block Best Videos Block

    4am

    4:30a 4:30a

    5am

    Best Videos Block Throwback

    5am

    5:30a 5:30a

  • Video On Demand

  • Page 14

    Viewer selects genre/category Viewer selects content by artist

    Viewer watches commercial Viewer watches content

    MC VOD: Sample Navigation

    1 2

    4 3

  • Page 15

    #1 Video On Demand network

    Fully rated by Nielsen

    Now enabled for Dynamic Ad Insertion

    Available in nearly 48 million households

    MC VOD: Audience and Distribution

    Sources: VIEWS: Rentrak OnDemand Essentials, YTD 2015. Excludes non-participating networks. RANK: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, Sept 2015. Excludes Spanish-language and sports networks.

    DISTRIBUTION: MC, Aug 2015.

  • Page 16

    The top 10 free VOD networks account for almost 60% of all views

    MC VOD: Viewership 2015 Network Ranker

    Source: Rentrak OnDemand Essentials, Network Ranking Report, Jan-Dec 2015.

    Rank Network Total Views % of Views

    1 Music Choice 556,321,049 10%

    2 ABC 458,075,401 8%

    3 Cartoon Network 410,603,946 7%

    4 CBS 383,477,955 7%

    5 Fox 315,321,860 6%

    6 NBC 277,118,190 5%

    7 Disney Channel 224,542,007 4%

    8 Nickelodeon 217,674,063 4%

    9 Disney Junior 209,266,582 4%

    10 Nick Jr. 183,743,520 3%

    Total Free VOD Views, Top 10 Networks: 3,236,144,573

    Total Free VOD Views, All Networks: 5,692,910,635 57%

  • Page 17

    Music Choice had the top 2 VOD titles and 7 of the top 20 in 2015

    MC VOD: Viewership 2015 Title Ranker

    Source Rentrak OnDemand Essentials, FOD Title Transparency Report, Jan-Dec 2015.

    Rank Network Title Total Views

    1 Music Choice Silento "Watch Me Whip/Nae Nae" 9,733,898

    2 Music Choice Fetty Wap "Trap Queen" 8,563,380

    3 Fox Empire Season 1 Ep 1 "Pilot" 7,748,930

    4 Disney Junior Mickey Mouse Clubhouse Season 1 Ep 21 "Mickey Saves Santa" 7,419,978

    5 Music Choice Fetty Wap "679" 6,380,254

    6 Fox Empire Season 1 Ep 2 "The Outspoken King" 5,973,651

    7 Fox Empire Season 1 Ep 3 "The Devil Quotes Scri