museum website development (ammc 2013)

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Tuesday, April 23 Museum Website Development

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DESCRIPTION

The world of web design moves so quickly, it's sometimes a full time job just keeping up! In this session, we'll discuss the design and technology trends that will impact how audiences engage with your brand online. Leave with lots of insights and ideas on how to improve your museum's website.

TRANSCRIPT

Page 1: Museum Website Development (AMMC 2013)

Tuesday, April 23

Museum Website Development

Page 2: Museum Website Development (AMMC 2013)

• Responsive

• Adaptive

• Mobile Optimized

• Geo-Location

TrendsDesigning for Mobile

Page 3: Museum Website Development (AMMC 2013)

TrendsShift Toward HTML5

* Source: www.piehead.com

Page 4: Museum Website Development (AMMC 2013)

• Optimized for touch screens• Quick and easily accessible• Contain short, bite-sized bits of info

TrendsApp-Like Widgets

Page 5: Museum Website Development (AMMC 2013)

• Optimized for social sharing

• Short, quick, compelling way to communicate

• Brand building and engaging

TrendsInfographics, Illustrations, and Animations

Page 6: Museum Website Development (AMMC 2013)

TrendsVideo Domination

• Will become the primary driver of SEO

Page 7: Museum Website Development (AMMC 2013)

TrendsParallax Scrolling

Page 8: Museum Website Development (AMMC 2013)

“Sticky” Navigation

Trends

Page 9: Museum Website Development (AMMC 2013)

• Intuitive

• Engaging

• Dynamic

***To Be Effective, A Website Must Be:

Page 10: Museum Website Development (AMMC 2013)

• Open source

• Distributed authorship

Best PracticesContent Management System

Page 11: Museum Website Development (AMMC 2013)

• Simplify and prioritize navigation

• Encourage self-identification

• Quick links

• Site search

• Footer

Best PracticesUser-Friendly

Page 12: Museum Website Development (AMMC 2013)

• Uncluttered homepage

• Dynamic feeds

• YouTube

• Interactive features throughout

Best PracticesContent Strategy

Page 13: Museum Website Development (AMMC 2013)

• Calls-to-action throughout

• “Join” button

• Contrast and appear “clickable”

• Multiple pathways to reach membership pages

Best PracticesConversion Focus

Page 14: Museum Website Development (AMMC 2013)

• Identify navigation weaknesses

• See what they’re drawn to

• Watch them engage with interactives

Where To Start?Usability Testing

Page 15: Museum Website Development (AMMC 2013)

• In-page analytics

• Browser and device

Best PracticesGoogle Analytics

Page 16: Museum Website Development (AMMC 2013)

• Google Goals

Best PracticesConversion Tracking