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Change and innovation in the Museum through digital participation Or “The Revolution Will Not Be Televised” With apologies to Gil Scott-Heron Nancy Proctor, Smithsonian Institution Barcelona 24 May 2012 [email protected] @nancyproctor

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Opening keynote presentation at the May 24, 2012 MuseumNext conference in Barcelona.

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  • 1.Change and innovation in the Museumthrough digital participation OrThe Revolution Will Not Be Televised With apologies to Gil Scott-Heron Nancy Proctor, Smithsonian Institution Barcelona 24 May 2012 [email protected] @nancyproctor

2. http://en.wikipedia.org/wiki/Gear6/7/2012 Nancy Proctor, [email protected] 2 3. 6/7/2012 Nancy Proctor, [email protected] 3 4. 6/7/2012 Nancy Proctor, [email protected] 4 5. 6/7/2012 Nancy Proctor, [email protected] 5 6. 6/7/2012 Nancy Proctor, [email protected] 6 7. 6/7/2012 Nancy Proctor, [email protected] 7 8. Museum6/7/2012 Nancy Proctor, [email protected] 8 9. To the Museum as Distributed NetworkEdward Hoover, 2010, from Flickr. 10. OKSo how do we do that? 11. 1. Know yourself Know your mission Know where youre going (for now) Know where youve come from 12. Know your history as well asyour present and future 13. SI Mobiles Vision Recruit the world to increase and diffuse knowledge by using mobile platforms to enlist collaborators globally in undertaking the real and important work of the Institution.Put the Smithsonian not just in the peoples pockets, but in their hands.6/7/2012Nancy Proctor, [email protected] 14 14. 2. Know your audiences 15. What are your audiences mobile habits? Increasing mobile sophisticationMobile Technographics Use mobile Internet weekly Visit social networks weekly Consume news and information SuperConnecteds Stream music or video 20% Purchase music tracks Purchase mobile content Entertainers 9% Send or receive email Use maps or navigation Connectors Use mobile Internet less than15%weekly Use no data service except:SMS, MMS, or IM CommunicatorsEmail less than monthly 21% Only use voice Talkers34% Do not own a mobile phone Inactives 11% 16. CONTEXT: Why are they visiting?Are they visiting at all? Whom are they visiting with? 17. What do visitors want to know?Question mapping in the gallery: Semi-structured interviews FAQs and comments cards Questions posed to staff 18. 3. Invite everyone in 19. A Wikipediacrazy idea?A of the Physical Worldhttp://smithsonian20.si.edu/schedule_webcast2.html 20. Wikipedia 400 million visitors monthly as of March 2011. There areThat means the average contributor works on ~247more than more than 85,000 active contributors working on articles?! 21,000,000 articles in more than 280 languages. 21. Wikipedias World 1,48785,000400 millionper month http://www.flickr.com/photos/cambodia4kidsorg/4294119350/ 22. Mobile Habits Talking TextingEmailGamingWeather MapsSearchSocial Media MusicNewsEntertainment & DiningVideoMobile Tours 23. Thinking outside the audio tour boxFrom headphones to microphonesFrom interpretation to conversation. From we do the talking towe ArtAnderson, IMA,June 2010Steward, and Converse, Max The Gather, help you do the talking. Newspaper, 8 Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan2009 http://smithsonian20.si.edu/schedule_webcast2.html 24. In the beginning:Early Soundtracks and Soundbites ->->->->->->->->->->->->Nancy Proctor, [email protected] Conference 3 June 272009 25. Pearls of Wisdom-o-o-o-o-o-o-o-o-o-o-Nancy Proctor, [email protected] Conference 3 June282009 26. The magic happenedin-between -o-o-o-o-o-o-o-o-o-o-Nancy Proctor, [email protected] Conference 3 June292009 27. But many visitors got lost in linear space-o-o-(o)-o-o-?Nancy Proctor, [email protected] Conference 3 June302009 28. Or simply abandoned the herd -o-o-o-o-o~Nancy Proctor, [email protected] Conference 3 June312009 29. Random access was supposed toliberate usooo o oo oo oNancy Proctor, [email protected] Conference 3 June 322009 30. ArtBabble: combining stops & soundtrackshttp://www.artbabble.org/video/meet-william-christenberry 31. Mobile Transformation1. Stops become soundtracks2. Soundtracks become a-linear3. The conversation is asynchronous4. Your body becomes the interfacehttp://wiki.museummobile.info/archives/16082 32. 20+ SI Mobile Projects to Datehttp://si.edu/mobile 33. Smithsonian Mobile 36 34. Stories from Main Streethttp://storiesfrommainstreet.org/ 35. Access American Stories 36. Recruiting the WorldSo hows that going for you? 37. http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/ 38. Crowdsourcing 39. Hypostomus taphorni from NMNHs Guyana expedition, 2011 http://smithsonianscience.org/2011/03/facebook-friends-help-scientists-quickly-identify- nearly-500-fish-specimens-collected-in-guyana/6/7/2012Nancy Proctor, [email protected] 40. Community-sourcing 41. Smithsonian Mobiles Recruits .01~70 35,000 http://www.flickr.com/photos/cambodia4kidsorg/4294119350/ 42. Stories from Main Street.01 28816,000http://www.flickr.com/photos/cambodia4kidsorg/4294119350/ 43. The Museums Market NicheMarketsMassMarkets 44. Product, or Process?The process of crowdsourcing projectsfulfills the mission of digital collectionsbetter than the resulting searches [withmetadata enhanced by crowdsourcing]. Trevor Owenshttp://www.trevorowens.org/2012/03/crowdsourcing- cultural-heritage-the-objectives-are-upside-down/ 49 45. http://en.wikipedia.org/wiki/Gear6/7/2012 Nancy Proctor, [email protected] 50 46. Two meshing gears transmitting rotational motion. Note that the smaller gear is rotating faster. Although the larger gear is rotating less quickly, its torque is proportionally greater. One subtlety of this particular arrangement is that the linear speed at the rim is the same on both gears.http://en.wikipedia.org/wiki/Gear6/7/2012Nancy Proctor, [email protected] 51 47. Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say, We have done this ourselves. Lao Tzu, 600-531 BCE6/7/2012Nancy Proctor, [email protected] 52