museum marketing from
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Museum marketing from Sumo. www.sumodesign.co.ukTRANSCRIPT
How do you increase visitor numbers during the summer when the local competition is fierce?
FREE ENTRYOPEN DAILY
Discover the full storywww.nationalmediamuseum.org.ukBradford BD1
“ I used to blast off into space, will you join me on an adventure that’s out of this world?”
Thunderbirds™ and ã ITC Entertainment Group Limited 1964, 1999 and 2011. Licensed by Granada Ventures Limited. All rights reserved.
“ I’m always running, can you keep up with me on your gaming adventure?”
FREE ENTRYOPEN DAILY
Discover the full storywww.nationalmediamuseum.org.ukBradford BD1
“��I�used�to�blast�off�into�space,�will�you�join�me�on�an�adventure�that’s��out�of�this�world?”
Discover the full storywww.nationalmediamuseum.org.ukFREE ENTRY OPEN DAILY
“�I’ve�smashed�high�scores�and�uncovered�hidden�levels,�what�will�you�uncover�today?”
Discover the full storywww.nationalmediamuseum.org.ukFREE ENTRY OPEN DAILY
“Icreatedmemories inaninstantbut canIcaptureyour imagination?”
Discover the full storywww.nationalmediamuseum.org.ukFREE ENTRY OPEN DAILY
“I’vecomealongwaysinceWimbledonCommon,letmesharemyjourneywithyou?”
Discover the full storywww.nationalmediamuseum.org.ukFREE ENTRY OPEN DAILY
“Mydesignwasonesmallstepforman,buthowhaveIchangedmankind?”
Enter the unique world of TV Heaven
Select a favourite from our catalogue of over 1,000 classic
TV programmes from 1946 to today. Pick from comedies,
children’s shows, soaps, memorable dramas and award-
winning documentaries. Sit back, relax and enjoy in the
comfort of your own viewing booth.
Enjoy Exhibitions
and EventsThe National Media Museum
is home to the world-class
National Photography
Collections and a changing
programme of contemporary
and historical photographic
exhibitions. These are
supported by fascinating
talks, tours, and events
providing opportunities
to delve deeper into the
world of media.
Eat, Drink and Shop
Get your gifts, gadgets
and specialist books in
the Museum Shop.
Recharge your batteries
with a sandwich, coffee
and homemade cake or a
freshly prepared hot meal
in the café.
Explore our Experience TV GalleryYou can walk into a replica
studio and find out how
television is made, try your
hand at reading the news
or presenting the weather.
Then discover how TV became
what we know and love today.
“IshapedTVviewinginthe60sand70s,butwhatdidpeoplereallyseeinme?”
Magic Factory Fun
The young and young-at-
heart can get interactive
with over 30 exciting
hands-on exhibits,
experiments and games
designed to help you
understand how light
behaves to make up the
visual media we know
and love today.
Fall in love with Film
If you love film, you’ll love
the National Media Museum.
With 3 very special cinemas
and a packed programme,
there really is something for
everyone! Described by Lord
Puttnam as “the best cinema
in Britain,” we offer a vibrant
setting in which to enjoy
the best independent films
and classic cinema. The
Museum is also home to a
fantastic film festival, talks
and events programme.
“I’veshotgoodguys
andbadguys,want
toseehowIalways
gotmyman?”
Tour the National
CollectionFrom the earliest surviving
photographic negative to a
VistaVision camera used to
film the James Bond films,
we care for one of the world’s
greatest collections of visual
material. Visit the Kodak
Gallery to journey through
the history of popular
photography and take a free
tour of Insight, our Collections
and Research Centre, to see
hidden treasures.
Looking to super-size? Try Yorkshire’s only IMAX
cinema for the ultimate
viewing experience. With
a screen the height of
four double-decker buses,
surround sound and 3D
technology –immerse
yourself in hidden worlds
through our programme
of documentaries and the
latest blockbusters.
Animation Gallery
Love Wallace and Gromit?
Remember Morph?
Terrified by Harryhausen’s
Medusa? Then step into
the Animation Gallery to
discover original models
and artwork from over one
hundred animations. Learn
about the different tech-
niques used throughout the
history of animation.
TV Heaven
Games Lounge
“Underground,over-
ground,womblingfree,
hopetoseeyousoon...
comeon,it’sfree!”
Immerse yourself in film
Are you hungry
for some gaming
action? Play your way through
gaming history and
experience classic games
including Space Invaders,
Pac Man and Super Mario
Kart in our Games Lounge.
You can even get your
hands on original arcade
machines for a unique
gaming experience.
“I’malwaysrunning,canyoukeepupwithmeonyourgaming
adventure?”
“Thunderbirdsarego!Icanshowyouwhywe’restillgoingstrong.”
“I’vecomealongwaysinceWimbledonCommon,letmeshare myjourneywithyou?”
Discover thefull story...
“You’vemoved millionsbutwhat makesyoumove?”
Whatever your passion – photography, film, television, animation, gaming – enter the captivating world of media at the National Media Museum in Bradford.•Exploresevenfloors ofgalleries
•Visitourlatest exhibitions•Enjoyaliveeventorfestival
•DiscovertheNationalCollections•Experiencefilm,3cinema’sincludingtheIMAX
“Mydesignwasonesmallstepforman, buthowhaveI changedmankind?”
www.nationalmediamuseum.org.uk
Visitorinformation
National Media Museum, Bradford, BD1 1NQ0844 856 3797 Free admission*
Findingus
Opening TimesThe Museum is open from 10am – 6pm every day with the exception of Mondays during the school term time.Our Cinemas and Box Office are open from 10am daily. On Mondays during term time we open at 5pm.Booking and EnquiriesVisit www.nationalmediamuseum.org.uk or call 0844 856 3797 to book tickets and the latest information on activities, events and offers. Our call centre is open from 8.30am – 8.30pm daily.
Corporate and Private EventsThe National Media Museum is a unique venue for private events, corporate hire or conferences. Call 01274 203 354 or email nmem.events@ nationalmediamuseum.org.uk. Groups and School VisitsSchool and group visits can be booked in advance by calling 0844 856 3799.
* Charges apply for our cinemas.
Facilities for Visitors with Disabilities The Museum caters for all needs. For information about access and facilities please call 0844 856 3797. By Public Transport:The Museum is just a five-minute walk from Bradford Interchange with rail, bus and taxi services all under one roof. Forster Square station is a ten minute walk.
By Road:Follow Bradford City Centre & brown tourism signs from Junction 26 off the M62. There is parking directly behind the Museum in the Sharpe Street Car Park. The car park is operated by Bradford Council and charges apply.
Stay in touchWith so much going on, we’ve so much to tell you about! Stay in touch by joining our mailing list www.nationalmediamuseum.org.uk/register
Information correct at the time of going to print. Please visit our website or call us before making a special journey.
“Icreatedmemories inaninstantbut canIcaptureyour imagination?”
www.nationalmediamuseum.org.uk FREE ENTRY
www.nationalmediamuseum.org.ukVisit our family of museums for a great day out:National Railway Museum, York and Science Museum, London
Find us in Animation Gallery on Level 5
This Bob the Builder storyboard comes from episode 93, Mr Bentley’s Train in 2002. Bob likes helping his friends in Bobsville and he can always work out a way to solve problems. Here Bob is helping to fix Mr Bentley’s train set.
The Wombles live in an underground burrow on Wimbledon Common and collect and recycle things people have left behind. Elisabeth Beresford wrote the original books which were turned into a television series in the 1970s and 1990s.
“ Why am I feeling ‘quite overwhelmed’?”
Andy Pandy first appeared on television in 1950 in Watch With Mother. In those days he was a string puppet and lived in a picnic basket, but in the 2002 series he and his best friends Teddy and Looby Loo lived in their own houses.
“How can you tell we are in Teddy’s House?”
“ What can we do with all the things we have recycled?”
Find us in TV Heaven on Level 3 “ How am I helping Wallace in this adventure?”Wallace and Gromit: A Close Shave is Aardman Animation’s third feature film starring Wallace and his loyal dog Gromit. As ever, Gromit is patient, hardworking and is very good at getting Wallace out of trouble.
“ How can you tell when I get angry?”
The Daleks are cyborgs from the planet Skaro who have had all their emotions removed apart from hate. They are some of Doctor Who’s most powerful enemies and have been trying to destroy him along with every other life-form in the universe since 1963.
“ Think of 3 words you could use to describe me?”
Morph lives in an artist’s pencil box and he is named Morph because of his ability to change shape. He likes to play games with his friends and is always thinking of interesting things to do with the art materials he has all around him.
“What am I made of?”
Talos is one of the monsters from the 1963 film, Jason and the Argonauts. The film was animated by Ray Harryhausen. Talos fights the Argonauts and throws giant rocks at their ship but they manage to defeat him. In Greek mythology, Talos was a giant warrior who defended Europa in Crete against pirates and invaders.
Write the answer to this question in the box on the next page and enter your details for a chance to win a family IMAX ticket!
Summer Family Trail
Discover the full story
behind these characters
from books, TV programmes
and films this summer!
Be a detective! Look closely at the displays;
can you spot any clues as to what these characters are like?
Enter for a
chance to
win a family
IMAX ticket!
We have 10 family IMAX tickets to give away.
Fill your details in below and post your completed form in the box
in the foyer for a chance to win!
Answer
Your details:
Title First name
Surname
Email address
Mobile number(Please complete if you would like to receive text alerts)
Address
Postcode
Join our mailing list to be the first to hear about everything that’s going
on at the National Media Museum. I would like to know more about:
Family Events Film IMAX Exhibitions & Events
Parent/Guardian signature
Competition terms and conditions • The winning entries will be the first 10 correct
entries drawn at random from all entries
• If you are under 16, you must have a parent/
guardian’s permission to enter the competition
• The prize is non-transferable and there is not a cash
alternative
• Multiple entries by the same person will not be
accepted
• Any personal data submitted with consent will
be kept by NMSI for the purpose of sending our
newsletter and mailings and will not be shared
with any other third party
• The winners can take the prize any time before
31 December 2011
• Tickets for certain films are subject to availability
• The closing date is 15 September 2011
• The winners will be contacted after the closing
date by a member of the Marketing team
www.nationalmediamuseum.org.uk
www.nationalmediamuseum.org.uk
Don’t Miss!
Harry Potter and the Deathly
Hallows Part 2 (12a)
Showing from 15 July
The end begins as Harry, Ron, and
Hermione go back to Hogwarts to find
and destroy Voldemort. Knowing life
will never be the same again for
them, their biggest battle begins…
Not to be missed in IMAX 3D!
Think Big…REALLY BIG!
Discover the magic of IMAX this
summer. Join astronauts in Hubble 3D,
dive to hidden depths with Wild Ocean
3D, unravel an ancient mystery with
Mummies 3D or swing with orangutans
with Born to be Wild 3D from 17 Sept. With
a screen the height of four double-decker
buses and surround sound, these 3D films
on the biggest screen in Yorkshire will
have you reaching out to touch them.
The Adventures of Tintin:
The Secret of the Unicorn (cert tbc)
Showing from 16 October
Tintin and his friends discover
directions to a sunken ship commanded
by Capt. Haddock’s ancestor and go
off on a treasure hunt. Watch the eagerly
awaited Steven Spielberg movie on the
region’s biggest screen.
Come back and celebrate
TV with us!
October Half Term Join us this October and journey back in time
to see how TV began, what it looked like and
see the programmes we all loved! Celebrate
television with our free activities every day.
CinemaMagic
Go behind the lens and experience special
effects as a century of secrets are bought
to life before your very eyes. It’s mind-
boggling fun for all the family. Tickets
are just £2. See the box office for
showing times.
Stay in touch
With so much going on, we’ve so
much to tell you about! Stay in
touch by joining our mailing list
www.nationalmediamuseum.org.uk/
register
“ I’m one of many hidden objects. Can you find me in the 7 levels of crazy fun?”
Media Mayhem
9 out of 10 people said the campaign encouraged them to visit, against 7 out of 10 the previous year.
How do you motivate people to leave the internet to visit an exhibition about the internet?
Promoting seasonal events to a family audience.
2-10 June
Get fired up at
Britain’s biggest
rail celebration
nrm.org.uk/railfest2012
Book yourtickets now
2-10 June
Get fired up atBritain’s biggestrail celebrationnrm.org.uk/railfest2012
Book yourtickets now
Get fired up at Britain’sbiggest rail celebration
nrm.org.uk
Get fired up at Britain’sbiggest rail celebration
nrm.org.uk
How can you enhance the family experience through printed materials?