museum attendance in russian city
TRANSCRIPT
Museum Attendance in Russian City: Leisure Activity as a Predictor
Iuliia Papushina, Lecturer in Consumer Behavior, National Research University Higher School of
Economics, [email protected] Maxim Ananyev, New Economic School, 2nd year M.A.
in Economics, [email protected]
Research Question
Why is Leisure Activity?
• Postsoviet social stratification is still too young (Tikhonova, Shkharatan).
• Stratification based approach (Bourdieu, DiMaggio) is too hard for adopting for local particularities of consumer behavior and stratification.
• Leisure activity is a derivative of different sorts of phenomenon which allows identifying the differences between groups not only between classes but inside the same social class.
Research Setting – Perm
Population is about 1 mln, S=780 sq.km along the river Kama Military and energy industries, engineering, oil extraction and productionArt museums Ethnographical museum with branches Official number of museum visiting is 581 thousand of people in 2010
Socio-demographic Profile Gender
Male 46% (229)
Female 54% (271)
Total 100% (500)
Education
Secondary school 6%
Higher school 30%
Secondary vocational education 31%
Unfinished university course 4%
Finished university course 24%
Total 100% (500)
The household income per capita, %
Data Analysis
Here - a respondent’s i museum visiting frequency, - value of respondent’s
factor score of factor k.
Museum Visitors
Regression coefficients for groups visiting museums more than once per year and normalized values (given
in brackets), *** - significance 0,01, ** - significance 0,05, * - significance 0,1
Indicator “Living life to the full”
“Trainees” “Home-keeping hearts”
Age -8,134*** (-0.466) -2,285***( -0.162) 3,954*** (0.227)
Higher education 0,084*** (0.183) 0,122*** (0.268) 0,041* (0.089)
To be unmarried 0,119*** (0,279) Insignificant Insignificant
Income 0,205*** (0.213) Insignificant Insignificant
Female Insignificant Insignificant 0,232*** (0.466)
Parent’s frequency of museum visiting
0,041***(0,149) 0,214*** (0,778) -0,033*** (-0.119)
Usage of the Internet 0,222*** (0,445) 0,124*** (0,248) -0,0440**(-,088)
Museum Non Visitors
Conclusion
• Leisure Activity can predict only the fact of visiting museum more than once per year;
• Entertainment and education; • Parents’ visiting museums is significant factor; • Still lack of knowledge about higher income
groups and people younger than 22.