multimedia planning
DESCRIPTION
TRANSCRIPT
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Michael Roberts, The Arizona Republic
Visual Journalism andMultimedia Planning
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Visual Journalism andMultimedia Planning
Form vs medium Match content to medium Combine medium to form Slide shows, Video, Flash
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form (noun) -- the visible shape orconfiguration of something, arrangementof parts; shape.
medium (noun) -- an agency or means ofdoing something.
Form vs Medium
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• Slide shows
• Video
• Flash
Online mediums
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• Beginning - middle - end
• Three acts (1) Characters + complication (2) Develop complication (3) Resolve complication
Story forms
• Inverted pyramid
• Block
• Wine glass
• Layer cake
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Movie capsule review
Identify movie and telegraph judgment
Recap movie
Conclusion: Explain judgment
Story forms
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Business entrepreneur profile
ID person and accomplishment (10%)
Context of accomplishment (15%)
How person did it (60%)
Lessons /what’s next (10%)
Story forms
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• Slide shows
• Video
• Flash
Online mediums
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Select medium
Time: How much time to publication
Resources: People, man hours, equipment
Shelf life: Amount of effort vs return
Interactivity: Opportunities for users tocontrol what they see and hear
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Slide shows
Time: Quick to create & edit
Resources: One person; easy to learn
Shelf life: Short or long
Interactivity: Yes; easy & popular with users
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Video
Time: Consuming (plan, shoot, edit)
Resources: Extensive training; videographer
Shelf life: Short or long
Interactivity: Very limited
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Flash
Time: Very time consumingResources: Considerable staff time; canrequire text, photos, video, graphics
Shelf life: Should be long
Interactivity: Extremely interactive
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Exercise: Select medium
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Combine medium with form
Slide shows
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CUTLINE 1: (Petri dish)
Take a rare tour inside an anthrax lab. Northern Arizona University has the world's largest collectionof anthrax with about 2,000 strains. This photo shows gray colonies of Bacillus anthracis, thebacterium that causes anthrax.
CUTLINE 1 REVISED: (Keim and vial)
Professor Paul Keim of Northern Arizona University played a key role in analyzing anthrax from the2001 letter attacks, the worst biological attacks in U.S. history. Twenty-two people were infectedand five died. Keim’s work made his NAU laboratory one of the leading anthrax research centers inthe world. Keim is moving to a new NAU lab in 2008 that will allow him to expand his research onother dangerous germs. Keim is pictured here with a magnified photo of a vial that contains asample of spinal fluid taken from a Florida photo editor who died of anthrax in the 2001 attacks.
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Teens + discipline; military plans; teamwork.
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Deer Valley High School's Air Force JROTC program offers students a chanceto learn military customs, discipline, leadership skills and teamwork. This year85 students enrolled in the elective program, some with the goal of joining themilitary after graduation. The program can be demanding and not everyonemakes it to the end. Here cadets march in the Heart of Valor Veterans Dayparade in Phoenix, including Jake Suss (front), Michael Campos (left), andEthan McMannis (right).
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Living in Room 202
Play Slide Show
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Combine medium with form
Video
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5 Video Story Forms
Event: One-time event. Ongoing, recurring event.
Guide: Tour. Orientation. Consumer or participantinformation. How-to.
Profile: Person. Place. Organization.
Slice of life: Sights and sounds, often of the familiar.
Man on the street: Quotes and views from people.
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Video story forms
Event Guide Profile
Slice of life Man on the street
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Combine medium with form
Flash
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Story (B)
PhotosAlt story formOnline linksPoll results
Story (A)(new lede)PhotosSlide showVideoBlogAlt story formLink setLive feedGuestbookPoll
Story (A)
PhotosSlide showVideoBlogAlt story formLink setLive feedGuestbookPoll
1-2 graphsPhoto
StoryPhotoVideoAlt story form
PrintUpdateUpdateNews PostAdvance
Morning Morning
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www.slideshare.net/michael.roberts
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