multimedia journalism (for the social web)
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Multimedia Journalism (for the Social Web). Dr. Marcus Messner Virginia Commonwealth University School of Mass Communications www.marcusmessner.com Genworth Financial PR Summit March 2, 2011. Key Points. Changing news habits Multimedia journalism Tweeting the news Challenges/chances - PowerPoint PPT PresentationTRANSCRIPT
Multimedia Journalism (for the Social Web)
Dr. Marcus MessnerVirginia Commonwealth University School of Mass Communicationswww.marcusmessner.com
Genworth Financial PR SummitMarch 2, 2011
Key Points
Changing news habits Multimedia journalism Tweeting the news Challenges/chances Discussion
Changing news habits
VCU student survey for Media General 182 students (mostly 18-22 years) All majors March 1-12, 2010
So, where do they get the news?
1. Google.com 20 % (n=37)2. Yahoo.com18 % (n=33)3. CNN.com 14 % (n=26)4. MSN.com 4 % (n=7)5. Nytimes.com 3 % (n=6)6. BBC.com 3 % (n=5)7. NBC12.com 3 % (n=5)8. Wpost.com 3 % (n=5)9. Foxnews.com 2 % (n=4)10. MSNBC.com 2 % (n=4)11. Perezhilton.com 2 % (n=4)12. RTD.com 2 % (n=3)
Changing news habits
Changing jobs of reporters
Multimedia journalism
Online writing Audio/photo Video Data reporting Social networking Entrepreneurship
MMJ program at VCU
since 2008
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Tweeting the news
VCU Social Media Study 2009 How have traditional news media
adopted social bookmarking for Twitter? 199 news outlets in U.S. 36.7% (n=73) offer social bookmarking for
Twitter 91% (n=181) have Twitter account
Ø 6993 followers
Tweeting the news
How are traditional news media using Twitter? 180 news outlets have accounts Only 65.6% (n=118) of the news outlets
tweeted on the days of analysis 1568 tweets Ø 8.7 daily tweets per news outlet
Tweeting the news
How are traditional news media using Twitter? 94.3% (n=1478) of tweets were news
related, 5.7% (n=90) were personal 93% of tweets (n=1458) had hyperlinks
98.5% (n=1438) internal links 1.5% (n=20) external links
Challenges/chances
Challenges/chances
Social media empower the individual Can anybody be a journalist?
Dramatically changing news habits The “Daily Me”
Credibility redefined online Need to build new relationships
Challenges/chances
Social media still mostly filtered through traditional media for mass audience For how long?
Challenges to traditional news media gatekeeping and business models Can they survive? Will new generations turn to “big” media?
This is only the beginning! Twitter is five years old
Discussion
Dr. Marcus MessnerVirginia Commonwealth University School of Mass Communicationswww.marcusmessner.com
Genworth Financial PR SummitMarch 2, 2011