multimedia art asia pacific

Andi S. [email protected]

presented atMultimedia Art Asia Pacific27 - 28 October 2004Nanyang Technological UniversitySingapore

Southeast Asian Country Report on New Media

INDONESIA

Inflation Rate

Inflation Rate (in percentage)

Source: Statistical Center Bureau, Kompas

Internet

Internet User

SubscriberUser (in thousands)

Source: APJII

Internet User Population(June 2003)

3%

96%

Use the Internet weekly

Do not directly usethe internet

Regular Internet Users

Internet Users

Indonesia TotalAdult Population(140,000,000)***

Have occasionalInternet access

Source: ACNielsen & Detik.com company profile

1%

Internet User Growth

Growth Rate (in thousands)

Source: Detik.com company profile

12% 7%

Source: Detik.com company profile

Internet

• !e most visited news portal are Detik.com, Kompas.com and Astaga.com/Warta

• Detik.com revenues from web banner:– First: 6,5 million Rp/month (US$715/month)– Now: 1.6 Milyar Rp/month (US$175 thousands/month)

• !is 2004 presidential election is the first time they use website as a public relation vehicle and the first to have online report for the ballot.

Internet

• Web started the momentum in 1998 and reached its peak in 2001, then slowing down.

• eGovernment started to get a lot attention, in the mean time, it is mostly used only as institution profile

• Most web design company has to combine other business such as multimedia developer, application developer, mobile content provider, and so on.

• In community-based websites and mailing list, the driving force is community sharing. It is the communal sense that maintain them.

Internet

• Internet center and game center (warnet) liberates people to use Internet for chatting and online game.

• Wi! is started to proliferate in public area, especially in mal and café, but that constitute only a small fraction of Internet user in big cities.

www.detik.comthe leading newsportal with thehighest banner ad

President candidatewebsiteMega -Hasyim

President candidatewebsiteSBY - JK

BabaflashFlash community

MasterwebWeb designercommunity

Sam-DesignWeb & Multimedia Design

Bubu InternetWeb Design andMarketing

PlasmediaWeb Design andSolution Providerfor ERP & e-Gov

Mobile

Mobile

• !e adoption for mobile device growth in Indonesia is quite mature and even Telkom suggest people to use Flexi (CDMA cellular) instead of a new regular line.

• Besides as a disributor for Nexia online game, Boleh.com provide mobile content such as ringtone, icon, etc.

• In late 2003, Elasitas became both content aggregator and content provider. !e site got more than 100 thousands download within the first 3 months.

Boleh.com

Funky Plaza by Elasitas

Games Planet by Elasitas

Game Market

• MMORPG (Massive Multiplayer Online Role Playing Game) in Indonesia started with Counter Strike, followed by Nexia and right now Ragnarok has been a major trend.

Game Creation

• Ferry Halim, young Indonesian designer in US, has created Orisinal.com, that inspired other designers to explore Flash as a game creation tool.

• As Timezone subsidiary, Matahari Studio has develop games for coin-operated video game and other platforms such as Gameboy Advance, PC and Nuon. !ey also successful in getting contract work from Electronic Arts, Atari and Sony Online.

• Started in 2003, Mythic Perspective Indonesia focus on developing Inspirit Arena as MMOG with their own 3D engine.

• Kurusetra, original Indonesian SMS game, already get quite a few users

Ragnarok website

Orisinal.com byFerry Halim

Matahari Studio website

Matahari Studioportfolio

Inspirit Arena MMOG by Mythic Perspective

DivineKids offeringfree Indonesian originalgames

GameDev-id game forum

Multimedia

Multimedia

• InTouch was the leading developer for multimedia in the 90’s. !ey release the first multimedia CD magazine and introduced Quicktime VR. Lately they change into mobile application developer.

• Most multimedia development is used for corporate and government pro!le.

• Multimedia education attracts a few notable developer such as Elex Media, e-FunSo#

Multimedia education by Elex Media

Multimedia education bye-FunSo#

Animation

Animation

• Advertising is the driving force behind visual effects demand in the post production process. !ere a few big post house in Indonesia including Eltra, Pyramid, Post Office, Mirage and G1. Currently, there’s a few new post houses including VHQ.

• Real estate growth lately create a high demand for architectural and visualization. A notable architecture visualization company is Mocca.

• Castle Animation getting contract 3D animation work from Spain to create Carlos - a TV episodic.

Advertising Media Expenditure

Media Expenditure (in US million dollar)Source: Nielsen Media Research, Media Scene, Kompas

Media Penetration

Media Penetration (in percentage)Source: Nielsen Media Research, Kompas

2D Animation

• Red Rocket Animation, Bandung, has created Dongeng Aku dan Kau and broadcasted by Indosiar.

• Suma Han, a 2D animation series, was launched in 2003 and distributed on 19 series VCD.

• Bening, Jogja, has created a 16 episode 2D animation based on local folklore.

Animation Film

• Janus - "e Last Private is the first film combining live action and animation

• !e first full feature 3D animation film is Homeland, created by Studio Kasatmata, Jogja and supported by Visi Anak Bangsa. A#er its initial release on selected theaters and campuses, this film goes straight to VCD.

Homeland - Kasatmata, the first full length feature animation

Animation Organization

• Anima was the first animation organization that successfully held Comics and Animation Weeks.

• Animator Forum by younger generation animator has also successfully held Animation and Visual Effects Conference in 2002.

• Currently IndoCG is the biggest online community and the most active online forum for animation.

• Recently, Ainaki worked with Dikmenjur to develop a Diploma 4 in Animation preparing some teachers for Animation program in Vocational Education.

www.indocg.com

www.aninaki.org

Reinventing the Medium

Film

• Film industry in Indonesia has gone through difficult times in 90’s. In the last few years, some films that succeed commercially are Petualangan Sherina, Ada Apa Dengan Cinta, Jelangkung and Ei#el I’m in Love. !e favourite genre are horror and teen !icks.

• Indonesia Film Festival is continued this year a#er has been stopped for a few years.

• Ji#est International Film Festival, Minikino Short Film Festival and a few others, has offer opportunity for audience to appreciate other foreign language films.

• Kon!den Film Competition and SCTV Film Competition, encourage and cultivate young filmmakers.

• Motion graphic, short !lm, animation are commonly the first vehicle for young talent to explore film medium.

JiffestJakarta InternationalFilm Festival

Nyamok Animation

Photography

Digital Camera Trend

0

20

40

60

80

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Mar

ket

Pene

trat

ion

(in p

erce

nt)

Time (in year)Handphone CD PlayerDigital Camera

Source: Chip Photo Video

Digital Photography

• Journalists started to adopt digital camera since 1998 with Jawa Pos and Kompas as the first adopter. Right now most newspaper and magazines in Jakarta has adopts digital camera.

• [email protected] mailing list and fotografer.net website for the last few years has been celebrate a very high traffic from a serious hobbyist/amateur photographer in which they can post and critics photo online.

• Professional photographer has reluctantly adopts the digital camera trend in late 90 due to the high investment. Recently, most has turn into digital camera for the quality and direct feedback. !is was also driven by advertising agencies demand. !e professional photo slide sales has plunged to only about 10%.

Digital Photography

• !e first photography expo a#er the crisis, Foto Expo in 2002, has drive the digital photography market.

• Salon Foto as the most prestigious amateur photography competition, introduce new category Innovative and Creative Photography since 2003.

• Forum Gra!ka Digital Expo, the biggest prepress and printing expo, was the landmark for the large format digital printing trend.

• Unluckily, Fotomedia as the only amateur photography magazine, has been discontinued in 2003.

• A new magazine Chip Photo Video which target the consumer user, launched in October 2004 in Indocomtech, the biggest consumer computer expo. !e magazine also supports the first digital photo exhibition by the member of fotovideo mailing list at I-See Gallery

www.fotografer.net

[email protected] or groups.yahoo.com/group/kameradigital

Kamera Digital website

Digital Untitled Exhibitionat I-See Gallery

Comics

Comics

• Manga has dominated Indonesian comic market for the last decade and very few local comic are able to compete with this.

• As predicted by Scott McCloud, online comics proliferate as alternative medium, including in Indonesia. A few notable comic website are Gibug, Rekamata, Jagoan and Indicomic.

Gibug website

Indicomicwebsite

Jagoan website

NamakuBram website

Arts Activity

• International Cultural Center has been the most consistent sponsor for arts activity, especially British Council, CCF, Goethe Institute and Japan Foundation. A regular program including film, workshop, exhibition, video art, etc.

• For the last 5 years, Ruang Rupa - Jakarta has consistently conducted a series of programs such as Artist in Residence and published Karbon - an art journal.

• Some other galleries: Galeri Oktagon - Jakarta, Galeri Lontar - Jakarta, Bentara Budaya - Jakarta & Jogja, Galeri Cemeti - Jogja, Selasar Sunaryo - Bandung.

British Council

Goethe Institut

JapanFoundation

Undiscovered Territory Exhibition at Oktagon Gallery

Selasar Sunaryo at Bandung

Exhibition at Ruang Rupa

Taring Padi working in public space and directly involve with the people around Ciliwung river. !e Apotik Komik was focused on observation of public transport in Jakarta. !e idea is to cover the bus with the parody and satire picture of bus user in Jakarta.

!e artist observe and investigate the social-cultural elements in the Jakarta urban society. !en they interact and work on few alternative product, stickers, t shirt, stickers on LP, sex toys manual book and images on newspaper


Heraldic animals have been the symbols for identification of nations and tribes, symbolize strong patriarchal structures. !e swarm is rather opposite to this. It has no center, no beginning and no end. Most creatures which creating swarm, also create repulsion on us except the bees. !e Swarm is the starting point for this project. !e artists create performances, installations, photographs, drawings and situational works.

Michael Blum [Germany/France] - books, video and film He made a research about his sneakers. Most sneakers worn in the Western world have been manufactured either in China, Vietnam or Indonesia. He travels his sneakers backwards and try to find out about where they come from


!is festival screens the works of video art artist from Indonesia and foreign, that shown various style of ideas achievements and techniques from the video medium, especially their relation to the cultural contemporary problems. In the latest development, video art is a medium that o#en used by the contemporary artist in discussing socio-culture problems like identity, politics criticism, private space-public space and mass culture.

Education

Indonesian Education System

• Skill trackSMK (Vocational Education & Training)-> Diploma

• General trackSMU (High School) –> S1 (Undergraduate)

Indonesian National Education

• Pendidikan Tinggi (University/Institute/graduate & undergraduate)

• Pendidikan Menengah Kejuruan (SMK/skill based)

• Pendidikan Menengah Umum (SMU/regular high school)

• Pendidikan Luar Sekolah (course)

Computer Graphics/Multimediais studied in

• Visual Communication• Film• Architecture• Computer/Information Technology• Advertising

Computer Graphics/Multimedia Education in University

• ITB in Bandung and ISI in Jogja was the first school offers art education.

• Trisakti University in Jakarta was the leading design institution, then followed by Tarumanegara University.

• Information Technology trend has cultivate computer graphics and multimedia study, especially at Binus and Gunadarma University.

• In late 90, Visual Communication study in University was offered by Binus University in Jakarta and Petra University in Surabaya and got a very high favor. !ey are the first who incorporate computer graphics and multimedia as part of the curriculum. Right now, most university has offer Visual Communication because of the high demand.

Computer Graphics/Multimedia Education in University

• In 2000, Digital Studio started computer graphics and multimedia study and got a very high demand by industry. Computer graphic and multimedia training are offered by Digital Studio Workshop, Informatics, Binus Center, Sentra Grafika Kompumedia, 3DS and MWSchool.

• Some notable diploma level education in computer graphics are Digital Studio College, LaSalle College International, Cybermedia College and Next Academy

Knowledge Distribution

• !e biggest obstacle is the knowledge distribution• Onno Purbo, one of the leading figure in Internet, has worked

with vendors to distribute knowledge freely using digital library and cheap radio technology for Internet connection.

• He was also create curriculum that based on knowledge creation instead of knowledge consumption.

• Qchannel has created a new education model through cable TV• Ilmukomputer.com has created a free IT resource and get a

good responses from public

Ilmukomputer.com website

Real world projects by Digital Studio College lecturer & students

IT Education in Vocational Education and Training

• In 2000, Dikmenjur working with APJII, Cisco and Microso# to develop IT Education for Vocational Education and Training (VET). !ey introduce Information Technology emphasizing on Computer Networking. !e IT students/graduates help tabulating the data for Indonesian election in 2004.

• In 2003, Dikmenjur renew the curriculum to competence-based and introduce new program for ICT (Multimedia, Broadcasting, So#ware Development, Computer Networking). Dikmenjur also introduce new program Graphic Communication.

• In 2004, Dikmenjur and Ainaki develop a Diploma 4 in Animation to prepare VET teacher for planned Animation program.

Programs for ICT Development

• Development of Internet Networking (JARNET)• Development of School Information Networking

(JIS)• Development of Wide Area Network – Kota

(WAN-Kota) • Development of Information Communication

Technology (ICT) Center• Development of Mobile Training Unit (MTU)

Development Target of IT until 2009

TargetImplementation

Source: Dikmenjur

Block Grant For ICT(in million Rupiah)

JARNET JIS WAN ICT Center MTUBroadcast

Source: Dikmenjur

WAN Kota Facilities(Wide Area Network)

• Basic Service: email, mailing list, newsgroup, #p and www• Virtual Learning• Digital Library• Virtual School Magazine• Internet Call Center• Learning Material Center• Distance Learning• IT Training Center

ICT Center

• Internet• Learning Information Center• Training Center

– IT– Computer Networking– So#ware Development– Multimedia– Broadcasting

• Digital Library

Mobile Training Unit

School Mapping

National IT Networking for General Election Commission

Source: Dikmenjur

IT Networking for Province General Election

Commission

Source: Dikmenjur

IT Networking forDistrict General Election Commission

Source: Dikmenjur

Strategic Problem

• Computer Graphic IndustryComputer Graphic Industry in Indonesia is only in Advertising, CAD (architecture & engineering) and motion graphic (broadcast). Film and games is only a small portion. Most of them are in Jakarta.

• Knowledge DistributionIndonesia is a very big country, all computer graphics activity is concentrated in Java, mostly Jakarta.

• Human Resource Distribution!ere’s lack of human resource everywhere, especially good teacher.

• StandardizationNo adopted standard for people who wants to enter the industry.

• Education MaterialA good quality of education material is almost non-existent.

Tactical Problem

• Lack of government support• No communication/collaboration

between key players• Only a few animation event/seminar/

exhibition

presented byAndi S. Boediman - Digital [email protected]

Thank You