Multi-Screen Insights

Digital Video Grows; Still Only Represents A Nominal Share

Multi-Screen Insights

Time spent with digital video grows but still only comprises a nominal share - 0:35 with digital video v. 4:17 daily with TV screen among A18-34

Half of all media time is spent with the TV among P18+; majority is with Live TV

More and more viewers continue to tune into TV , +1.8 million more v yag among P2+ whereas video viewing on computer is down 4.3 million

Television commands over 90% of total video time among main advertiser targets and across most ethnic segments

Viewers continue to shift their viewing from computer (-3%) to phone video (+18%)

25 million more consumers used app/web applications in 2Q14; P2+ v yag

Households acquired significantly more tablets and enabled smart TVs

Time Spent With Digital Video Is On The Rise But Represents Only A Nominal Share Compared to Time Spent With the TV Screen

Daily Time Spent With Digital Video v. TV Screen (Hrs:Min)

Source: Nielsen Cross Platform Report 2Q14

2Q13 2Q14

0:23 0:35

4:22 4:17

A18-34

Digital Video TV Screen

2Q13 2Q14

0:14 0:26

5:01 4:57

A35-49

Digital Video TV Screen

2Q13 2Q14

0:11 0:19

6:18 6:12

A50-64

Digital Video TV Screen

A Look At Multicultural Segments: Majority of Time Is Also Spent With The TV Screen

Daily Time Spent With Digital Video v. TV ScreenAmong A18-34 (Hrs:Min)

Source: Nielsen Cross Platform Report 2Q14

0:48

6:12

Black

Digital Video TV Screen0:35

3:46

Hispanic

Digital Video TV Screen

0:51

2:42

Asian

Digital Video TV Screen

In Fact, Looking At All Media Consumption, Half Of Consumers Time Is Spent With The Television

Avg Time Spent Per Day (Hrs: Min) Among P18+

5:07

2:45

1:07

0:11 0:030:09

1:25TV

AM/FM Radio

Internet Usage/Computer

Game Console

DVD/Blue-Ray

Multimedia Device

Using Smartphone

Source: Nielsen Cross Platform Report 2Q14,P18+

…and Majority Is Spent With Live TV

Time Spent Per Day (Hrs:Min) Among P18+

2Q12

2Q13

2Q14

4:45

4:48

4:36

0:25

0:27

0:31

0:09

0:09

0:11

1:03

1:01

1:07

0:48

1:04

1:25

2:52

2:48

2:45Live TV

Time-shifted TV

DVD/Blu-Ray

Game Console

Internet on Comp

Smartphone

AM/FM Radio

Source: Nielsen Cross Platform Report 2Q14,P18+; usage

on each device

How Much Video Content is Consumed Across Each Device?

Mobile Video Smartphone Experienced Growth But Television Still Dominates 92% Of Total Video Time

284 Million+1%

145 Million-3%

Watching Video on a Computer

Watching

Television

Watching Video on a Smartphone

114 Million+18%

Monthly Video Consumption by Device

# of Viewersv. YAG

142:38 10:35 1:41Time Spent (hrs:min)

Source: Nielsen Cross Platform Report 2Q14,P2+;Total

video= TV+comp+smartphone

…and Among Both Young and Old, Television Commands Majority of Total Video

TV Share Internet Mobileof Total Video TV Video Video

P2-11 94% 102:54 6:16 -

P1217 93% 86:39 6:20 -

P18-24 83% 96:53 17:01 2:48

P25-34 88% 117:20 15:02 1:56

P35-49 91% 138:27 12:06 1:29

P50-64 95% 180:56 8:32 1:03

P65+ 98% 211:55 3:45 0:26

Monthly Time Spent (Hrs:Min)

Source: Nielsen Cross Platform Report 2Q14,P2+; Total

video=TV; internet video and mobile video

In Fact, More and More Consumers Continue To View Video Content On The Television - 1.8 Million More in 2Q14

Number Of User P2+ Viewing TV

Source: Nielsen Cross Platform Report 2Q14,P2+

2Q13 2Q14

282,657

284,425

What Is Driving Smartphone Video Growth?

With More Content Readily Available On SmartPhones, Consumers Continue To Shift Some Of Their Video Viewing From Computer To Smartphone

Watching Video on a Computer

Watching Video on a Smartphone

Number of Users by Device (P2+)/ Monthly

(in OOO’s)

2Q13 2Q14 (+/-)282,657 284,425

+1,768

149,813 145,469-4,344

96,929 114,372+17,443

Source: Nielsen Cross Platform Report 2Q14,P2+;

Watching Video on TV

Monthly Time Spent (Hrs:Min)

Source: Nielsen Cross Platform Report 2Q14, Total

video=TV; internet video and mobile video

But Despite Video Growth On Smartphone, Time Spent With Mobile Video Remains Nominal - Even Among The Younger Consumers

Smartphone Video Share Of Total Video

Comp Video Share Of Total Video

K2-11 n/a 5.6%

T12-17 n/a 6.7%

A18-24 2.1% 14.7%

A25-34 1.2% 11.2%

A35-49 0.9% 7.9%

A50-64 0.5% 4.4%

A65+ 0.1% 1.6%

P2+ 0.9% 6.17

What About App/Web Usage?

With Mobile Growth, App/Web Usage On Smartphone Is Up Considerably As 25 Million More Used The Applications

Time Spent P2+/ Month

Using Any App/Web On Smartphone

(P2+)/ Monthly

(in OOO’s)2Q13 2Q14 ‘14 v. YAG132,235 157,092

+24,857

32:48 43:31 +33%

Source: Nielsen Cross Platform Report 2Q14,P2+;

Number of Users (OOO) P2+

Across All Multicultural Segments Time Spent With App/Web On Smartphones Is High

(+/-) v. YAG in Number of Users

% Change v. YAG in Time Spent

Black Hispanic

+2,830 +4,281

Asian

+1,194

Source: Nielsen Cross Platform Report, P2+; 2Q14

+37% +27% +31%

Using Any App/Web On Smartphone

(P2+)/ Monthly

Number of Users P2+ (OOO) /Monthly

Time Spent Monthly/ P2+ 52:40

28,772 9,22119,824

49:09 42:43

Composite

157,092

+24,857

43:31

+33%

How Does Video Usage Differ by Ethnicity?

Among Multicultural Segments, Video Consumption Continues To Be Additive

Watching Traditional Television* v. YAG

Watching Video on Computer v. YAG

Video on Smartphone v. YAG

Black Hispanic

Gain/Loss Of Users P2+ 2Q14 v 2Q13

+648,000 +1,344,000

Asian

-624,000

Source: Nielsen Cross Platform Report, P2+; 2Q14 * includes time-shifted time; **in all TV homes

+631,000 -991,000 +344,000

+1,954,000

+3,047,000

+769,000

Over 90% Of Total Video Time Is Spent With The Television Across Most Ethnic Segments

Black TV Share Hispanic TV Asian TV Share Share Share

P2-11 96% 94% 93%

P1217 96% 93% 81%

P18-24 83% 81% 64%

P25-34 90% 87% 75%

P35-49 93% 90% 82%

P50-64 96% 93% 88%

P65+ 98% 98% 97%

TV Share of Total Video Time Spent Monthly

Source: Nielsen Cross Platform Report 2Q14,P2+; Total

video=TV; internet video and mobile video

Multi-Technology

Composite v. YAGDVD/Blue-ray Player 93,707 -1%

DVR 55,713 +5%

High Definition TV 100,684 +8%

Video Game Console 51,470 +2%

Tablet 42,064 +56%

Enabled Smart TV 11,688 +89%

Households Continue To Acquire More & MoreTablets and Enabled Smart TV’s

Devices in TV HHs (in OOOs)

Source: Nielsen Cross Platform Report 2Q14; P2+