multi lingual sites - clearswift - siuc 2011

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How to develop and use Multi-lingual sites in Matrix and Squiz CMS. Presented by Nick Peart from Clearswift (UK) at the Squiz International User Conference 2011 in Sydney.

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Page 1: Multi Lingual Sites - Clearswift - SIUC 2011

Welcome

Page 2: Multi Lingual Sites - Clearswift - SIUC 2011

Multi-lingual sites in Matrix and Squiz CMS

Nick Peart Director of Corporate Marketing

Clearswift

Page 3: Multi Lingual Sites - Clearswift - SIUC 2011

Context C

M

Y

CM

MY

CY

CMY

K

C

M

Y

CM

MY

CY

CMY

K

Page 4: Multi Lingual Sites - Clearswift - SIUC 2011

a brief history in time…

>  2008 December – Selected MyMatrix >  2009 February – Launched Clearswift.com

Rolled out EN, DE & JP versions April – Partner Portal in German and English September – Trialed micro sites FR, SP, IT

>  2010 October – archived the DE,EN Partner Portal >  2011 July – Migrated to Squiz CMS EN, JP, DE

August – All about context….

Page 5: Multi Lingual Sites - Clearswift - SIUC 2011

Multilingual MyMatrix

Page 6: Multi Lingual Sites - Clearswift - SIUC 2011

It is all about Cloning

Page 7: Multi Lingual Sites - Clearswift - SIUC 2011

Clone, change

Page 8: Multi Lingual Sites - Clearswift - SIUC 2011

Challenges

Page 9: Multi Lingual Sites - Clearswift - SIUC 2011

_edit (easy edit suite) >  Workflow >  Easier editing and management

Page 10: Multi Lingual Sites - Clearswift - SIUC 2011

Multilingual in Squiz CMS

Page 11: Multi Lingual Sites - Clearswift - SIUC 2011

Asset #98677, #98777, #99400

Page 12: Multi Lingual Sites - Clearswift - SIUC 2011

Asset #11506 (Language context)

Page 13: Multi Lingual Sites - Clearswift - SIUC 2011

‘We have really everything in common with America nowadays except… of course, language’

The Canterville Ghost (1887)

Page 14: Multi Lingual Sites - Clearswift - SIUC 2011

Multilingual English (GeoIP)

Page 15: Multi Lingual Sites - Clearswift - SIUC 2011

Asset #11506 (Language context)

Page 16: Multi Lingual Sites - Clearswift - SIUC 2011

Context.

Page 17: Multi Lingual Sites - Clearswift - SIUC 2011

Design Layer Live Chat

Page 18: Multi Lingual Sites - Clearswift - SIUC 2011

Design Layers

Page 19: Multi Lingual Sites - Clearswift - SIUC 2011

Key learnings

>  Multi-Lingual sites need to be complete >  Use webpaths in Squiz CMS

•  www,clearswift.com/apac/ >  Nested content for the areas of the site that are static but

‘localised’ •  Even nested content within nested content

>  Make use of Snippets for content that is always different >  Remember … If you edit a page the link to the master is

broken

Page 20: Multi Lingual Sites - Clearswift - SIUC 2011

Thank you, any questions?

>  Nick Peart

>  Email: [email protected] >  Twitter: @N_Peart >  Mobile: +44 7971 265992