“multi-indication pricing: do we want it? can we operationalize it?”

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Adrian Towse Director of the Office of Health Economics Visiting Professor London School of Economics ISPOR Washington DC, May 2016 “Multi-indication Pricing: Do we want it? Can we operationalize it?”

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Page 1: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

Adrian TowseDirector of the Office of Health EconomicsVisiting Professor London School of Economics

ISPOR Washington DC, May 2016

“Multi-indication Pricing: Do we want it? Can we operationalize it?”

Page 2: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

Agenda and running order …..

1. Adrian Towse, OHE• will moderate and briefly present a European

perspective including opinions from an OHE supported stakeholder forum

2. Bill Dreitlein, ICER• Will provide US perspective including opinions from an

ICER supported stakeholder forum3. Ansgar Hebborn, Roche

• will give an innovator’s perspective4. Sean Karbowicz, OmedaRx,

• will give a payer perspective

Page 3: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

The case for …a single, uniform, price across indications has negative consequences

• Single price based on higher-valued indications• higher than optimal for one or more lower-value

uses/indications, leading to restricted access• Single price based on lower value indications

• discourage development of further potentially higher-value indications

• Both consequences are sub-optimal from society’s point of view.

• Multiple indication (or patient sub-group) pricing increases the numbers of patients receiving treatment

Page 4: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

We can illustrate the challenge of differential value by indication or patient sub-group ….

Source: Hebborn A. Value-based pricing across indications: A company perspective. ISPOR Montreal, 3 June 2014, used in Pearson S, Dreitlein B, Henshall C (2016)

Page 5: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

Aflibercept (Eylea in ophthalmology & Zaltrap in oncology)– Comparison of per mg Prices (Official/Visible Ex-factory Price Level)

EU5 + Switzerland averageZaltrap= £2.95

EU5 + Switzerland averageEylea= £176.66

France Germany Italy Spain UK Switzerland £-

£20

£40

£60

£80

£100

£120

£140

£160

£180

£200

£155.87

£195.23

£171.10

£162.77

£198.33

£182.04

£2.48 £3.23 £3.32 £3.16 £2.59 £2.94

Exchange Rates: 90 days average Sep-Dec 2014 (rates in appendix)

Sources: MME analysis of country drug compendia and institutional websites

Ex-

Fact

ory

Pric

e

Separation is helped by dosage form. Oncology use is an infusion; ophthalmology use is pre-filled syringes

Page 6: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

Alemtuzumab (Lemtrada in MS & MabCampath in onco-hematology)– Comparison of per mg Prices (Official/Visible Ex-factory Price Level)

EU5 AverageMabCampath = £3.54

EU5 AverageLemtrada = £578

France Germany Italy Spain UK Switzerland £-

£100

£200

£300

£400

£500

£600

£3.82 £4.62 £3.54 £3.50 £2.57

£568.91 £587.08

Ex-f

acto

ry p

rice

Sources: MME analysis of country drug compendia and institutional websites

Exchange Rates: 90 days average Sep-Dec 2014 (rates in appendix)

Both are liquid,injectable formulations, for IV infusions, and therefore there is opportunity for arbitrage.

Page 7: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

Why do we need to do something? • Over 50 per cent of major cancer medicines marketed in

2014 were for multiple indications• By 2020, this share is estimated at 75 per cent

• Also relevant for multiple indications in the rare disease field

• Value is likely to be different across these indications. • Prices reflecting value means prices differing

across indications• Separate branding by indication can work but significant

costs attached to this, and still potential for arbitrage• It would make sense to find a way to implement value

based pricing without the need for separate branding

Page 8: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

But it is not straightforward for stakeholders …..• Higher budget impact for payers if more

patients have access• Avoid risk of overpaying for follow-on indications• But EU payers such as France and Italy expect

lower prices for more volume• Greater complexity and cost for all parties

• But more patients get access and more indications get developed

• EHRs and other ICT can reduce cost

Page 9: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

Feedback from a UK workshop1

OHE workshop 2015 London with UK health care system stakeholders to discuss:• the pros and cons of

MIP and• the practicalities of

implementing MIP in the UK

1.Mestre-Ferrandiz J, Towse A, Dellamano R and Pistollato M. (2015) available at https://www.ohe.org/publications/multi-indication-pricing-pros-cons-and-applicability-uk

Page 10: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

Using the Systematic Anti-cancer Therapy (SACT) dataset

Page 11: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

Reflections from the Workshop• All stakeholders were interested in the potential use of MIP but

many sceptical of the ability of the NHS to get good value • General support for relative prices reflecting relative value, but

important that price did not exceed value in any indication• Need to ensure collaboration across all stakeholders (NHS,

industry, patients, doctors, nurses and other health care professionals) if the NHS were to benefit from any future pricing scheme(s)

• If MIP were pursued, there was interest in both (i) “blended” pricing (at list level) or (ii) schemes generating variable “net” selling prices (i.e. differential discounts)

• SACT data can in principle support MIP implementation. Current UK collaborations will help understand whether the SACT dataset could in practice underpin such pricing systems.

Page 12: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

ISPOR Washington DC, May 2016

References

• Mestre-Ferrandiz J, Towse A, Dellamano R and Pistollato M. (2015) Multi-indication Pricing: Pros, Cons and Applicability to the UK. Office of Health Economics Seminar Briefing 56. Available at: https://www.ohe.org/publications/multi-indication-pricing-pros-cons-and-applicability-uk

• Pearson S, Dreitlein B, Henshall C (2016). Indication-specific Pricing Of Pharmaceuticals In The United States Health Care System. A Report from the 2015 ICER Membership Policy Summit. Institute for Clinical and Economic Review. Available at: http://icer-review.org/wp-content/uploads/2015/03/Final-Report-2015-ICER-Policy-Summit-on-Indication-specific-Pricing-March-2016_revised-icons-002.pdf

Page 13: “Multi-indication Pricing: Do we want it? Can we operationalize it?”

Adrian TowseThe Office of Health Economics

Registered address Southside, 7th Floor, 105 Victoria Street, London SW1E 6QT

Website: www.ohe.org  Blog: http://news.ohe.orgEmail: [email protected]

THANK YOU FOR YOUR ATTENTION