Cover Page

MARKETING PLAN

MTECH TECHNOLOGIES

SUBMITTED TO: SIR RAJA RUB NAWAZ

SUBMITTED BY:

MUHAMMAD MUJTABA

SAHRISH ALI

ZUBAIR QURESHI

SHARMEN BASHIR

Legal Page

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this marketing plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________.

It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________.

Upon request, this document is to be immediately returned to _______________.

___________________ Signature

___________________Name (typed or printed)

___________________Date

This is a marketing plan. It does not imply an offering of securities.

11.0 Marketing Vision

11.1 Goals

11.2 Purpose

11.3 Picture

21.4 Gap Dashboard

2Table: Gap Dashboard

22.0 Ideal Customer

22.1 Market Needs

32.2 Market Trends

32.3 Market Description

32.3.1 Demographics

32.3.2 Psychographics

32.3.3 Behaviors

32.3.4 Geographics

32.4 Market Growth

3Table: Market Analysis

4Chart: Market Analysis (Pie)

5Chart: Market Analysis (CAGR)

53.0 Remarkable Difference

53.1 Differentiators

63.2 Direct Competition

6Table: Competitive Analysis

7Table: Growth and Share

7Chart: Competitor by Growth and Share

8Chart: Competitor by Growth

8Chart: Competitor by Price

9Chart: Competitor by Share

93.3 Indirect Competition

93.4 Model Competitors

94.0 Core Strategy

104.1 Core Message

104.2 Positioning Goal

104.3 Key Strategic Indicators

104.4 Core Branding Elements

104.4.1 Colors

104.4.2 Logo

104.4.3 Images

104.4.4 Type

105.0 Product/Service Innovation

115.1 Hourglass Strategy

115.2 Price Rationale

116.0 Marketing Materials

116.1 Marketing Kit

116.2 Marketing Story

116.3 Case Study Plan

126.4 Testimonial Plan

126.5 Multi Media Materials

127.0 Web Plan

127.1 Website Marketing Strategy

127.2 Website Function

127.2.1 Domain Name and Hosting

127.2.2 Website Content

127.2.3 Website Layout and Pages

127.2.4 Keeping it Fresh

137.2.5 Design Elements

137.2.6 Website Builder

13Table: Web Development Milestones

13Chart: Web Development Milestones

137.3 Search Engine Strategy

147.3.1 Local Search

147.4 Social Media Plan

147.4.1 Lead Capture Strategy

147.4.2 Web Links and Partners

147.4.3 Social Networking

148.0 Lead Generation Plan

148.1 Advertising

15Table: Pay-Per-Click ROAS

15Table: Advertising Milestones

16Chart: Advertising Milestones

168.2 Public Relations

168.2.1 Media List

17Table: PR Milestones

17Chart: PR Milestones

178.3 Referrals

178.4 Email and Direct Mail

18Table: Email and Direct Mail Milestones

18Chart: Email and Direct Mail Milestones

188.4.1 Mailing List Source

188.5 Lead Generation Tracking Plan

199.0 Lead Conversion Plan

199.1 Sales Strategy

199.2 Sales Process

199.2.1 Qualify

199.2.2 Pitch

199.2.3 Develop

199.2.4 Transaction

199.2.5 Follow-up

209.3 CRM Plan

2010.0 Service Experience

2010.1 Community Building Plan

2010.2 Loyalty Product/Service Offerings

2110.3 Customer Retention

2111.0 Marketing Calendar

2111.1 Monthly

21Table: Milestones

2212.0 Critical Numbers

2212.1 Sales Forecast

22Table: Sales Forecast

23Chart: Sales Monthly

24Chart: Sales by Year

2412.2 Marketing Expense Budget

24Table: Marketing Expense Budget

25Chart: Monthly Expense Budget

25Chart: Annual Expense Budget

2512.3 Measurement Plans

2612.4 Key Marketing Metrics

26Table: Key Marketing Metrics

2613.0 Marketing Training Game

2613.1 Marketing Organization

2613.1.1 Organizational Chart

27Org. Chart: Organizational Chart

2713.2 Keys to Success Training Plan

2713.3 Numbers Reporting

1Table: Sales Forecast

2Table: Marketing Expense Budget

3Table: Key Marketing Metrics

4Table: Gap Dashboard

1.0 Marketing Vision

our focus is to providecost effective solar power solution for our dear country, at domestic or commercial level,for consumers at lowprofit.

we have designed our marketing efforts so as to get noticed at first and then prove what is expected from us.sustaining and growing on basis customersatisfaction.

1.1 Goals

Personal Goals:

be at home by 5:15

devote time to games and sports

Business Goals:

Increase sales to 15% more per year.

focus on customer satisfaction

Strategic Goals:

establishing name as reliable brand.

Tactical Goals:

devote time for marketing

managing and checking customer feedbacks.

1.2 Purpose

our businessis there for effiecient energy utilisation in a cost effective way for better energy effeicient society.

1.3 Picture

customer comes to us with some questions initially as product is not so common right now,so we clear his thoughts by giving demomstrations.

we strongly focus on after sales and service to establish our company in longer run.

1.4 Gap Dashboard

we have tracked our goals of strategic ,bussiness and tactical with bussiness maximisation i.e checking og 50-65 feedback forms monthly ,getting less than 15 % error i.e dissatisfation not more than 15 % devoting 2hrs daily for managing marketing activities

checking sales revenue ,increasing or not? what factors to look for.

Table: Gap Dashboard

Gap Dashboard

FY 2015FY 2016FY 2017

Personal

be at home by 5:15 3 0 0

devote time to games and sports 0 0 0

0 0 0

Business

increase sales by 15 % yearly 15 0 0

focus on customer satisfaction 10 0 0

0 0 0

Tactical

Devote time for marketing 0 0 0

Managing and checking customer feedbacks 0 0 0

0 0 0

Strategic

Establishing name as reliable brand 11 0 0

0 0 0

0 0 0

2.0 Ideal Customer

The Solar charger is ideal for outdoor activities, like traveling, hiking and tours. Due to the powerful solar panels and the large internal battery, you'll always have enough power formobile, laptops and other electrical devices.

The concept of the product is to provide ease to the people using rechargeable gadgets, not particularly for a group or believers.

Furthermore, mini charge regulators that reach the maximum power devices without causing overload of the batteries.Portable devices (mobile phones, tablets & notebooks) have become increasingly popular, especially with the proliferation of access to wireless technology. One of its main characteristics is to rely on battery power for its operations.

2.1 Market Needs

2.2 Market Trends

2.3 Market Description

Demographics: This product will sample size all age group & occupation holderssince charging batteries is a neccessity of Technology users.

Geographical factors: are important or this product which include regions where the sunlight is availble for 8 hours for 365 days.

The concept of the product is to provide ease to the people using rechargeable gadgets, not particularly for a group or believers.

Behaviors: All kinds of communities and behaviors.

Psychographics: Our ideal client is a busy professional and family man/woman who value high quality, prompt service that fits in their busy schedule. They want the job done right - price is not their motivating factor.

2.3.1 Demographics

This product will sample size all age group & occupation holderssince charging batteries is a neccessity of Technology users

2.3.2 Psychographics

Our ideal client is a busy professional and family man/woman who value high quality, prompt service that fits in their busy schedule. They want the job done right - price is not their motivating factor.

2.3.3 Behaviors

All kinds of communities and behaviors

2.3.4 Geographics

Geographical factors: are important or this product which include regions where the sunlight is availble for 8 hours for 365 days.

The concept of the product is to provide ease to the people using rechargeable gadgets, not particularly for a group or believers

2.4 Market Growth

Table: Market Analysis

Market Analysis

20142015201620172018

Potential CustomersGrowthCAGR

Segment Name0%000000.00%

Segment Name0%000000.00%

Other0%000000.00%

Total0.00%000000.00%

Chart: Market Analysis (Pie)

Chart: Market Analysis (CAGR)

3.0 Remarkable Difference

Marketing Communication Plan Marketing communication department will be responsible for the proper communication and building up the perception of Tech View Inc, in the minds of customers.

Marketing communication will explain the benefits of the product to customers. Sales staff and customers are the primary beneficiaries of this deliverable, but the materials are also valuable to others interested in the company and its products, such as investors, vendors, and potential employees.

Internal information Sales guides

Data sheets

Scripted presentations

Educational seminars

External communication Press releases

Product announcements.

Client case studies

3.1 Differentiators

We don't use intermediaries in its distribution, which means we sell products directly to our customers through sales force, email order, internet or telephone sales.

M Tec will also use the Direct mail strategy by sending the proposal to the Heads of security department of the organization. For this strategy, we will have to build a database of the targeted companies including desired person's name (designation), address, phone number etc.

Competition-based pricing Productis usually priced below, above or equal to its competitors' prices.

Discount price Products are marked down in signing the contract of one year, which include troubleshooting services charges per month for 12 months.

Gaining popularity as an Emerging Market

Low capital requirements

Cost effective market "less cost, more benefits"

3.2 Direct Competition

Productis usually priced below, above or equal to its competitors' prices.

Table: Competitive Analysis

Competitive Analysis

#1#2#3#4#5#6

CompetitorName meName meName meName meName meName me

Product and/or ServiceName meName meName meName meName meName me

Quality000000

Selection000000

Price000000

Other000000

Location and Physical AppearanceName meName meName meName meName meName me

Traffic000000

Appearance000000

Visibility000000

Convenience Factors000000

Other000000

Added Value FactorsName meName meName meName meName meName me

Pre and Post Sales Service000000

Experience000000

Expertise000000

Reputation000000

Image000000

Stability000000

Strategic Alliances000000

Other000000

Other Marketing ActivitiesName meName meName meName meName meName me

Established Sales Channels000000

Advertising000000

Post-purchase Support000000

Incentives000000

Loyalty Components000000

Other000000

Total000000

Table: Growth and Share

Growth and Share

CompetitorPriceGrowth RateMarket Share

Competitor$0 0%0%

Competitor$0 0%0%

Competitor$0 0%0%

Competitor$0 0%0%

Competitor$0 0%0%

Other$0 0%0%

Average$0.000.00%0.00%

Total$0.000.00%0.00%

Chart: Competitor by Growth and Share

Chart: Competitor by Growth

Chart: Competitor by Price

Chart: Competitor by Share

3.3 Indirect Competition

existing comanies and new entrants

3.4 Model Competitors

other solar companies

solarpower.pk

Nizam solar

solarsystemspk . solarsystemspk.com

4.0 Core Strategy

We are committed to promoting high quality products with competitive price to meet the demand of today's increasingly competitive market. At Mtech, we firmly believe, "success results from providing our clients with innovative, superior quality products that are competitively priced.

Technological differentiation as well as service differentiation.

Highly professional people running the business.

Cost advantageous products/services

Trainers available for one week training on the products

24 hours helpline for technical support.

4.1 Core Message

As our producttag line states "Energy that give you wings" providing the service to people with which they can travel anywhere continuing to charge their electronic items

4.2 Positioning Goal

Providing professional assistance on time, online and home support service are our core elements.

4.3 Key Strategic Indicators

Technological differentiation as well as service differentiation.

Highly professional people running the business.

Cost advantageous products/services

Trainers available for one week training on the products

24 hours helpline for technical support.

4.4 Core Branding Elements

MTechwill use the dotcom advantage and the online social forums to promote its business.

Owning a website is a now a crucial ingredient to the marketing mix strategy of an organization.

Online Social Forums such as Linkedin and Facebook are also very effective tools to promote a business

4.4.1 Colors

black ,blue and white red

4.4.2 Logo

logo will be simple and relevent

4.4.3 Images

we are and will estrablish ourselves as trust worthy

4.4.4 Type

calbri or arial type

5.0 Product/Service Innovation

Portable solar chargers are an amazing creation, and now you can have one that latches onto almost anything you carry!Voltaic systems'Fuse 10W Solar Laptop Chargercan attach to any technical backpack,panniers, or whatever else it can fit its flexible buckles around. The three 3.4 wattsolar panelsare lightweight, super-strong, and waterproof, so whether you are camping, hiking, or on any other adventure, your beloved devices will never be without power. Big enough to charge laptops of all sizes and versatile enough to accommodatetablets, iphones, cameras, and other handhelds, the Fuse 10W is the ultimate travel companion.

5.1 Hourglass Strategy

Take our chargers at 20% off prices . Don't miss this chance as this is a limited time offer.

5.2 Price Rationale

We are implementing a price skimming strategy for maximum profitability by skimming the profits from competitors in the market. This strategy will allow the company to recover its research and development costs, other expenses,We are giving chargers on reasonable prices .We want to encourage new participants without scaring them away with high prices.Our product is not to cater only high society but we alsowilling toserve our working class society with our quality product in very reasonabe prices.

6.0 Marketing Materials

Weare usingthe following techniques to marketicize our products :

Blogs

Social Media Sites

Portals

USSD

IVR

VAD

We have an area on our site where our clients can share their experiences with us.

6.1 Marketing Kit

Marketing Story - founded in 2013, motive of spreading solar technology through out Pakistan.

Product category - producing chargers for all mobile devices.

resource utilization - It adopts 17% monocrystalline silicon solar panel, high power and efficiency.

Targetted customer - mostly middle and lower class.

6.2 Marketing Story

M.Technologies is incorporated in 2013with a primary objective to help out people of our country through technology to cope with communication challenges in power shortage (load shedding )by using solar power converting it to electrical energy to charge up mobile devices.

6.3 Case Study Plan

Our target is to connect the people of Pakistan through telecomunication by providing a uniqueSolar Technology. This will help people to charge their cell phones without the interruption of electricity breakdown.

6.4 Testimonial Plan

The highest levels of performance come to people who are centered, intuitive, creative and reflective - people who know to see a problem as an opportunity. M Technologies definitely falls in this category.(By Mobilink)

6.5 Multi Media Materials

We have hired respectable marketing consultants for our clients satisfaction. Who are responsible for the authenticity of our projects as well as the completion of projectsunder targetted deadlines.

7.0 Web Plan

Our website drives people to submit their service requests online or pick up the phone to call us. All of our Marketing Kit information is tied into our website to give visitors the ability to know, like and trust us - and in turn - call us for service.

7.1 Website Marketing Strategy

A big way we intend to use our website is to give our clients easy access to Information on our company and all of the information that is contained in our Marketing Kit.

7.2 Website Function

We have an aim to update the site on timely manner in respect of our projects and activites as well. Our senior management will have a close supervision on the comments posted by the clients on our blogs.

7.2.1 Domain Name and Hosting

We are in search of our domain name and hosting. M-tec.com seems to be available right now. Once the url is confirmed, we will register it with the hosting company.

7.2.2 Website Content

We will add the marketing content and additional project portfolios as well as so that our clients will have an update information regarding the current technologies. We will also publish articles and archive our monthly newsletters.

7.2.3 Website Layout and Pages

We will aim to use minimum pages in our website. We will prefer sliders in our site because they are very eye-catching and easy to use.

7.2.4 Keeping it Fresh

Our website will provide contact information, including a map of our location, phone number and email address. We will describe our offerings, with video examples of completed projects. We will maintain two blogs which will be linked to the site. Viewers can enter their email address to sign up for our free monthly newsletter. A future goal will be to create log-in access to existing customers so they can check the status of their project and be able to communicate directly with us with any questions.

7.2.5 Design Elements

We will hire professionals to make a professional, eye-catching and informative website.

7.2.6 Website Builder

We have contracted with local software house. They ensured us to use their best resources in making our site's layout outstanding and easy to modiy as per our requirements.

Table: Web Development Milestones

Web DevelopmentStart DateEnd DateBudgetManagerDepartment

website01/01/201401/02/2014$50 sharmen bashirmarketing

Blogs22/11/201422/12/2014$50 Rehan UddinCustomer Relations

Comments Area22/11/201422/12/2014$40 Rehan UddinCustomer Relations

Total Web Development Budget$140

Chart: Web Development Milestones

7.3 Search Engine Strategy

Our SEO strategy is primarily a local one - we will optimize our content using the names of local cities.

We'll have a majorfocus on middle class consumersthats why we tend to use local content which can be understood by every one.

7.3.1 Local Search

Our SEO strategy is primarily a local one - we will optimize our content using the names of local cities.

We'll have a majorfocus on middle class consumersthats why we tend to use local content which can be understood by every one.

7.4 Social Media Plan

We will feature a "Subscribe" form on all Web pages and build separate landing pages for our direct mail.

7.4.1 Lead Capture Strategy

We will use easy and mostly use metaphors which can be easily traceable by our clients.

7.4.2 Web Links and Partners

We are working on getting noticed by the leading online de-clutter sites as local resources. Our blog makes use of Digg and Stumble to draw traffic, but the majority of our business comes from word of mouth, so "social networking" for us happens mostly offline.

We'll be going to advertise on different e-commerce sites i.e Amazon, Ebay and OLEX.

7.4.3 Social Networking

We will employ several blogs as our primary new media tools. We will also post podcast-style interviews with our best customers on a monthly basis.

8.0 Lead Generation Plan

though Direct Mail postcards

We are on online soial media

8.1 Advertising

Media Tracking Kits Requested

Media Tracking Kits Requested Advertising Medium

Contact Name

Contact #

Distribution

Cost/Ad

Total CPM

Dawn newspaper

Iftikhar

0321-8276519

Worldcall cable network

sana

0300-9286546

Geo news

kashif hussain

0334-9087654

social medias

Advertising Medium

Contact NameContact #DistributionCost/AdTotal CPM

Table: Pay-Per-Click ROAS

Pay-Per-Click ROAS

NetworkMonthly CostClicksLeads GeneratedOrdersMonthly RevenueROASCost-per-clickCost-per-lead

Google$0 000$0 0%$0.00$0.00

Yahoo!$0 000$0 0%$0.00$0.00

Other$0 000$0 0%$0.00$0.00

Total$0 000$0 0%$0.00$0.00

Table: Advertising Milestones

AdvertisingStart DateEnd DateBudgetManagerDepartment

SocialMedia.01/01/201401/02/2014$0 sharmen bashirmarketing

website01/01/201401/02/2014$50 sharmen bashirmarketing

sms , email , wall posters22/11/201422/12/2014$50 sharmen bashirmarketing

Total Advertising Budget$100

Chart: Advertising Milestones

8.2 Public Relations

M.Technologies is a small company, and very localized. A local company means local attention. There are many small-town publications .Each of those publications would be optimal for presenting press releases to the public to introduceM.Technologies to the market. These publications could also be a positive influence if features are done on The M.technoligiesexplaining its benefits and practical uses for Long Islanders; editorials, op-eds, and features could be a great way to gain publicity, while introducing the product to the marketplace. Other forms of PR like event sponsoring, product placement and press conference may be too costly for the company initially, so creating and maintaining relationships with different publications could be a very inexpensive way to gain notoriety in the local marketplace. And with the viral manner of the Internet today, articles and columns could move quickly across the web to gain an even greater reach.

8.2.1 Media List

JournalistJournalist Bio.OrganizationDescriptionNotes

Kashif hussain

degree in journalism in 1997

Geo news

mujahid bralevi

degree in journnalism in 1995

Cnbc

Table: PR Milestones

PRStart DateEnd DateBudgetManagerDepartment

PR01/01/201431/12/2014$1,800 Zubair qureshimarketing

Other22/11/201422/12/2014$0 ABCDepartment

Total PR Budget$1,800

Chart: PR Milestones

8.3 Referrals

We are interested to have more referrals .Our satisfied clients are theirselves best referrals .

8.4 Email and Direct Mail

Our regular clients are added to our mailing list .Our long-term goal is to increase our email list and create additional email campaigns to both current and prospective customers, with free offerings and discounts. We want to maintain an ongoing communication to establish ourselves as a leader in home renovations for this area.

Table: Email and Direct Mail Milestones

Direct MarketingStart DateEnd DateBudgetManagerDepartment

launch event 122/01/201422/01/2014$100 zubair qureshimarketing

launch event 217/07/201417/07/2014$100 zubair qureshimarketing

Other22/11/201422/12/2014$0 ABCDepartment

Total Direct Marketing Budget$200

Chart: Email and Direct Mail Milestones

8.4.1 Mailing List Source

Our primary customers are businesses.Lists of potential customers are readily available from the telephone directories and from Internet searches.

8.5 Lead Generation Tracking Plan

Our lead generation is tracked by our dispatch person - the individual who receives our e-mails and phone calls.

She asks: "How Did You Find Our Phone Number?" and records this information into our system.

At any time we can run a report that shows the breakdown of how our clients have found us.

9.0 Lead Conversion Plan

We contact our mailing list once a week with articles that show them why they need to buy our products. We also send emails once a month letting the prospects know what is going on in the business, and where they can find us. If we have their phone number, we call them once every couple of weeks to invite them to watch what's new in our business .

9.1 Sales Strategy

Personal selling will be an important aspect of the sales strategy for M.Technologies. In an environment of relationship marketing, report is crucial with the customer. Because the company is so small, greater attention to customers will be easier to achieve. Selling products on an individualized basis gives customers greater confidence in the product, and the company. With an informative sales team at both the manufacturer, and retail level, our company will have a greater chance of success because the customer will establish confidence in the product. This technique will be imperative the success of M.Technologies; personal attention will be needed in conveying the benefits of The M.Technologiesto customers who are nervous, or skeptical to take the step of purchasing.

9.2 Sales Process

1. adevertisng

2. creating awareness

3. contacting them how to follow us using medias

4. Making satisfy even the most confussed person

5. Selling them product

6. Making a long-term relationship with each customer

9.2.1 Qualify

All leads are scored and entered into CRM for future follow-up.

9.2.2 Pitch

In our dealing our pleasant plus professional behaviour and quality service .

9.2.3 Develop

sales and marketing tips are forward to discuss t top management.

9.2.4 Transaction

sales and marketing tips are forward to discuss t top management.

9.2.5 Follow-up

Use the following table to list your follow-up communication for prospective and current contacts:

Follow-up Contact Calendar

MonthProspective Contacts(newsletters, case studies, invitations, "tips" sheets, etc.)Client Contacts(newsletters, phone calls, thank you notes, new product/service announcements, client-only event invitations, reprints of articles, etc.)

1blogsblogs

2forumsforums

3articlesarticles

4

5

6

7

8

9

10

11

12

9.3 CRM Plan

We are keeping a track of our customers specially the frequent one by using CRM software . This makes our work more organized . Provide us wih all customer records making it easier to satisfy our customer in better way .

10.0 Service Experience

We will perform following tasks to retain our customers:

Regular follow ups will be encouraged

On the basis of feedbacks proper steps should be taken to minimize business weaknesses

Sent greetings on their memorable moments inorder to be emotionally attached

10.1 Community Building Plan

We will have a complimentary breakfast from office after the very next day of Eid, Christmas andDiwali.

10.2 Loyalty Product/Service Offerings

We will appreciate our clients to participate in weekly survey.

Highlight the issues which you have in using our products.

10.3 Customer Retention

We will appreciate our clients to participate in weekly survey.

Highlight the issues which you have in using our products.

11.0 Marketing Calendar

Daily -checking social media sites,web etc

Monthly - Review sales , revenue feedbck.

Annual - revweing annual sales ,revenue genrated, results of marketing

11.1 Monthly

MonthsMarketing Theme

1Focusing on efficiency of manufactured products. Meeting vendors ,initiating sales and marketing

2managing campaigns ,meeting and contacting marketing agencies( social media twitter,facebook,sms and email plus A4 size wall advertisements , brouchers)

3

4updating web sitescontent , marketing materials (social media twitter, Facebook)

5

6launching special promotions to increase sales

7collecting feedback information from customers ,retailer

8

9re aligning marketing if required based on feedback

10

11Checking sales to inventory in hand , launching clearance sale if required.

12

Table: Milestones

Milestones

AdvertisingStart DateEnd DateBudgetManagerDepartment

SocialMedia.01/01/201401/02/2014$0 sharmen bashirmarketing

website01/01/201401/02/2014$50 sharmen bashirmarketing

sms , email , wall posters22/11/201422/12/2014$50 sharmen bashirmarketing

Total Advertising Budget$100

PRStart DateEnd DateBudgetManagerDepartment

PR01/01/201431/12/2014$1,800 Zubair qureshimarketing

Other22/11/201422/12/2014$0 ABCDepartment

Total PR Budget$1,800

Direct MarketingStart DateEnd DateBudgetManagerDepartment

launch event 122/01/201422/01/2014$100 zubair qureshimarketing

launch event 217/07/201417/07/2014$100 zubair qureshimarketing

Other22/11/201422/12/2014$0 ABCDepartment

Total Direct Marketing Budget$200

Web DevelopmentStart DateEnd DateBudgetManagerDepartment

website01/01/201401/02/2014$50 sharmen bashirmarketing

Blogs22/11/201422/12/2014$50 Rehan UddinCustomer Relations

Comments Area22/11/201422/12/2014$40 Rehan UddinCustomer Relations

Total Web Development Budget$140

OtherStart DateEnd DateBudgetManagerDepartment

Other

Total Other Budget$0

Totals$2,240

12.0 Critical Numbers

sales will be recorded as per our system i.e office staff ,database etc sales will be achived through sales representatives and web online.

12.1 Sales Forecast

Wepredicted sales of apx 6000 units of solar charger and and 4500 units of battries through 50 retailer shops.

Table: Sales Forecast

Sales Forecast

FY 2015FY 2016FY 2017

Unit Sales

chargers 73,500 0 0

battires ,panels 59,000 0 0

0 0 0

Total Unit Sales 132,500 0 0

Unit PricesFY 2015FY 2016FY 2017

chargers $26.00 $26.00 $26.00

battires ,panels$127.00 $127.00 $127.00

0$0.00 $0.00 $0.00

Sales

chargers $1,911,000 $0 $0

battires ,panels$7,493,000 $0 $0

0$0 $0 $0

Total Sales$9,404,000 $0 $0

Direct Unit CostsFY 2015FY 2016FY 2017

chargers $0.00 $0.00 $0.00

battires ,panels$0.00 $0.00 $0.00

0$0.00 $0.00 $0.00

Direct Cost of Sales

chargers $0 $0 $0

battires ,panels$0 $0 $0

0$0 $0 $0

Subtotal Direct Cost of Sales$0 $0 $0

Chart: Sales Monthly

Chart: Sales by Year

12.2 Marketing Expense Budget

There will be a monthly expense associated with each month's marketing of posters ,sms and emails

Table: Marketing Expense Budget

Marketing Expense BudgetFY 2015FY 2016FY 2017

PR representative $1,800 $0 $0

sms , email , wall posters$600 $0 $0

Other$0 $0 $0

------------------------------------

Total Sales and Marketing Expenses$2,400 $0 $0

Percent of Sales0.03%0.00%0.00%

Chart: Monthly Expense Budget

Chart: Annual Expense Budget

12.3 Measurement Plans

Bussines is carried mostly through sales rep and retailer shop ,it depends upon the feedback collected and processed with developed data base.

sorted and generated facts to see what can be done to improve and rectify defeciency

12.4 Key Marketing Metrics

We plan to set 50 retail shops initially and market our product on web social media also encourage shops to favour our product and through our sales representatives.

Table: Key Marketing Metrics

Key Marketing Metrics

FY 2015FY 2016FY 2017

Revenue$9,404,000 $0 $0

Leads 90,000 0 0

Leads Converted89.00%0.00%0.00%

Avg. Transactions/Customer 1 0 0

Avg. $/Customer$77 $0 $0

Referrals 60,000 0 0

PR Mentions 600 0 0

Testimonials 600 0 0

Other 0 0 0

13.0 Marketing Training Game

Our dispatch person has two one-hour training sessions each month to review process, salesmanship, customer service, and educating clients on other services. We also record calls and pick out several each month to use for training purposes.

Our technicians participate in a weekly training meeting where we talk about marketing to clients, do role playing and talk about what is working and what is not working.

13.1 Marketing Organization

Our owner will be involved in strategic decision making and having a close supervision on client satisfaction.Encourage CRM Customer Relationship Management.

13.1.1 Organizational Chart

All the HOD'sdirectors will have direct reporting to CEO of the company. Each individual will beresponsible for the actions of his/her department.

Org. Chart: Organizational Chart

13.2 Keys to Success Training Plan

We will conduct monthly, all-hands marketing meetings to go over the key numbers and present all marketing activities.

13.3 Numbers Reporting

Regular discussions will be encouraged on Key Metrics and KPI's. Inorder to evalute the performance.

Table: Sales Forecast

Sales Forecast

SepOctNovDecJanFebMarAprMayJunJulAug

Unit Sales

chargers 0% 6,000 6,500 6,500 7,000 5,000 5,000 5,500 6,000 6,000 6,500 6,500 7,000

battires ,panels0% 5,000 5,000 5,000 5,500 4,500 4,500 4,500 5,000 5,000 5,000 5,000 5,000

0% 0 0 0 0 0 0 0 0 0 0 0 0

Total Unit Sales 11,000 11,500 11,500 12,500 9,500 9,500 10,000 11,000 11,000 11,500 11,500 12,000

Unit PricesSepOctNovDecJanFebMarAprMayJunJulAug

chargers $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00

battires ,panels$127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00

0$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Sales

chargers $156,000 $169,000 $169,000 $182,000 $130,000 $130,000 $143,000 $156,000 $156,000 $169,000 $169,000 $182,000

battires ,panels$635,000 $635,000 $635,000 $698,500 $571,500 $571,500 $571,500 $635,000 $635,000 $635,000 $635,000 $635,000

0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Sales$791,000 $804,000 $804,000 $880,500 $701,500 $701,500 $714,500 $791,000 $791,000 $804,000 $804,000 $817,000

Direct Unit CostsSepOctNovDecJanFebMarAprMayJunJulAug

chargers 0.00%$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

battires ,panels0.00%$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

00.00%$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Direct Cost of Sales

chargers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

battires ,panels$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal Direct Cost of Sales$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Table: Marketing Expense Budget

Marketing Expense BudgetSepOctNovDecJanFebMarAprMayJunJulAug

PR representative $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150

sms , email , wall posters$50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50

Other$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Total Sales and Marketing Expenses$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200

Percent of Sales0.03%0.02%0.02%0.02%0.03%0.03%0.03%0.03%0.03%0.02%0.02%0.02%

Table: Key Marketing Metrics

Key Marketing Metrics

SepOctNovDecJanFebMarAprMayJunJulAug

Revenue$791,000 $804,000 $804,000 $880,500 $701,500 $701,500 $714,500 $791,000 $791,000 $804,000 $804,000 $817,000

Leads 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500

Leads Converted89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%

Avg. Transactions/Customer 1 2 1 2 1 1 1 1 1 1 1 1

Avg. $/Customer$77 $77 $77 $77 $77 $77 $77 $77 $77 $77 $77 $77

Referrals 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000

PR Mentions 50 50 50 50 50 50 50 50 50 50 50 50

Testimonials 50 50 50 50 50 50 50 50 50 50 50 50

Other 0 0 0 0 0 0 0 0 0 0 0 0

Table: Gap Dashboard

Gap Dashboard

SepOctNovDecJanFebMarAprMayJunJulAug

Personal

be at home by 5:155:155:155:155:155:155:155:155:155:155:155:155:15

devote time to games and sports1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour

0 0 0 0 0 0 0 0 0 0 0 0

Business

increase sales by 15 % yearly 1 1 1 1 1 1 1 1 1 1 1 1

focus on customer satisfaction 85%85%85%85%85%85%85%85%85%85%85%85%

0 0 0 0 0 0 0 0 0 0 0 0

Tactical

Devote time for marketing44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs

Managing and checking customer feedbacks1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms

0 0 0 0 0 0 0 0 0 0 0 0

Strategic

Establishing name as reliable brand90%90%90%90%90%90%90%90%90%90%90%90%

0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0