msp description

The true multi-service proxy from Ericsson

Multiservice proxyCommercial presentation

Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 |

Is there an impact on your network?

Watching a YouTube video on a smartphone

sending 500,000 SMS simultaneously

0.5% of subscribers consume

40% of the network capacity!

Online gaming traffic increased

by more than 50% per subscriber

5% of the global Internet Traffic is Youtube!

Watching 3h of HD video per week

27GB per month


Mobile Data traffic Forecast

X66


Mobile Data Traffic Forecast

64%Video

Source: Cisco, January 29, 2009


The solution for your network

Internet

ServiceLevelMgmt

OSS

Marketing

DataMining

Location

Location

3PP

Media Transcoding

Mobile Packet Core

Applications/Enablers

Multiservice Proxy

Fixed Packet Core

User Security`

Antivirus ContentFiltering

AdvertisingPersonalization

MSDPCampaign

WebContentOn

Device Portal

MusicThreats StorefrontMobileAdverts MusicMobile

Adverts

http://images.google.com/imgres?imgurl=http://www.mowjec.org/images/KorgerLogo.jpg&imgrefurl=http://www.mowjec.org/donations.aspx&h=71&w=93&sz=6&hl=en&start=1&sig2=Uj1KgHw26EC5IVtluE72RA&tbnid=0AiwM6YaSjWNFM:&tbnh=61&tbnw=80&ei=Om_IR-KeNpWGhALVwPHkAw&prev=/images%3Fq%3Dkorger%2Blogo%26gbv%3D2%26hl%3Den

http://images.google.com/imgres?imgurl=http://www.mowjec.org/images/KorgerLogo.jpg&imgrefurl=http://www.mowjec.org/donations.aspx&h=71&w=93&sz=6&hl=en&start=1&sig2=Uj1KgHw26EC5IVtluE72RA&tbnid=0AiwM6YaSjWNFM:&tbnh=61&tbnw=80&ei=Om_IR-KeNpWGhALVwPHkAw&prev=/images%3Fq%3Dkorger%2Blogo%26gbv%3D2%26hl%3Den


What is multiservice proxy

2G2.5G3G4G

GGSN

IAS

SMS-C

Push Proxy Gateway PPG Services• Push Initiator authentication • push over sms• push over IP• ....

PAP/HTTPWSP

HTTP

WSP Browsing Proxy Services• user identification• user authentication• access control• information forwarding• content optimization• ...

HTTP• content cache

Browsing Proxy

RTSP

Streaming Proxy Services• user identification• service access control• URL redirect• ...

RTSP Streaming Proxy

- Real-time charging- Offline charging- User and service statistics- Subscriber activity tracing

Operation and Maintenance

Multiservice Proxy

TCP• TCP tunneling • user identification• user authentication • access control • host modification

Portal services

Multimedia Messaging

Internet

CorporateIntranet

Push Initiator

StreamingserverHTTPS

• TLS tunneling • user identification• user authentication • access control • host modification

HTTPS

RTSP


A typical network structure example of separate proxy solutions

Access & CoreAccess Control

Anti-Virus Content Filtering

Content Optimization

Content Cache

Subscriber repository

Scan EngineContent

Adaptation

RTSP Proxy

HTTP Proxy

WAP GW

Services

WAP GW

HTTP Proxy

RTSP Proxy

Access Control Content Filtering Anti-Virus

Content Adaptation Content Optimization

Content Cache

Multiservice Proxy

Ad-insertion

One Vendor Solution

Network simplification

CAPEX & OPEX Savings

Optimize – Accelerate – Secure - Monetize

One Vendor Solution

Network simplification

CAPEX & OPEX Savings

Optimize – Accelerate – Secure - Monetize


Content optimizationResponse Time - Combined Optimizations

0

10

20

30

40

50

60

70

80

Google image(search for word

mobile)

www.amazon.com www.bbc.co.uk www.dn.se

Dow

nloa

d Ti

me

(s)

Optimized

Unoptimized

A normal webpage is downloaded 2 times faster

30-70% bandwidth savings are possible with Video optimization

Average Bandwidth Usage - Combined Optimization for BBC.co.uk

0

20

40

60

80

100

120

140

no compression medium combined compression highest combined compression

Band

wid

th U

sage

(Mbi

t/s)

Average bandwidth usage for browsing BBC.co.uk at various levels of combined optimization (image, video and text)


Driver 1: enormous traffic growthFigure 9: Worldwide downlink traffic from cellular handsets, by region, 2008–2015 [Source: Analysys Mason, 2008]

Challenge: ”Network congestion”

Solution: ”MSP can save up to 70% bandwidth”

CTO

0

1 0 0

2 0 0

3 0 0

4 0 0

5 0 0

6 0 0

7 0 0

8 0 0

9 0 0

2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5

Dow

nlin

k tra

ffic

(PB

per

mon

th)

W e s t e r n E u r o p e N o r t h A m e r i c aD e v e l o p e d A s i a C e n t r a l / E a s t e r n E u r o p eC e n t r a l / S o u t h A m e r i c a D e v e l o p i n g A s i aR e s t o f t h e W o r l d


Driver 2: reduce capex & opex

Access & CoreAccess Control

Anti-Virus URL Filtering

Content Optimization

Content Cache

Subscriber repository

MIEP

Scan EngineContent

Adaptation

RTSP Proxy

HTTP Proxy

WAP GW

Challenge: ”architecture complex + many boxes”

Solution: ”Multiservice Proxy is a ONE box solution”

CTO

Multiservice Proxy


Driver 3: enhance user experience

CMO

› Image resizing (png, gif and jpeg)› Image conversion (png, gif and jpeg)› Image compression (jpeg)› Document conversion (excel, pdf)

Example image resizing for www.cnn.com

Challenge: ”same user experience on web and mobile”

Solution: ”Multiservice Proxy’s Content Adaptation Engine”

http://www.cnn.com/


Driver 4: monetize internet traffic

› Sell new Value Added Services to consumers–Ad-Insertion–Anti-Virus Browsing–Anti-Virus MMS–Parental Control

Challenge: ”Don’t be a bit pipe”

Solution: ”Be a smart pipe”

CEO


WHY Multiservice proxy?› Scalability

–

Multiservice Proxy is the most scalable proxy on the market and commercially committed to 60,000 TPS without any major architectural changes.

› Flexibility–

Multiservice Proxy patent-pending Script Engine provides the means to completely modify the internal product workflow scripts, according to each customer’s needs. The result is reduced time to market without API’s.

› Value–

Overall TCO is lowest compared to competitors. Many free of charge built in features (MVNO, Optimization, Access Control, etc..)

› Ericsson as a Partner–

Ericsson is capable of bringing together all aspects of a Mobile network with our best-in-class system integration. Multiservice Proxy is The Single proxy of Ericsson.


Why ericssons Multiservice proxy?› A true multi-service proxy and has been for 10 years.

–

Ericsson has developed WAP 1.0 since 1998 and evolved this into MIEP 1.0 in 2001 and now Multiservice Proxy 5.2 in 2010.

› Over 140 customers in the direct traffic flow.–

Second largest has only over 90 + customers (Source: Ericsson BIC)› Best ISP in the market

–

99,9958 % for HA and 100% for SN in 2009› More scalable

–

Ericsson can scale up to 46000 TPS (10Gbit/s)in two cabinets and perform more TPS per server than any competitor. We are commercially committed to 60,000 TPS(40 Gbit/s) without any major architectural changes.

› Cost effective–

A one vendor approach provides a reduction in CAPEX and OPEX. The Ericsson Multiservice Proxy has replaced up to 5 nodes in one operator network

› Script Engine–

Allows for fast modifications of any browsing behavior without any API.

Ericsson is

an

end-to-end

providerEricsson is

an

end-to-end

provider

msp description

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