msl learning systems pvt. ltd. - company profile

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MSL Learning Systems Private LimitedSeptember 2011

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Contents

Executive Summary

Factsheet

Offices & Centres

Business Model

Key People

SWOT Analysis

Financial Profile

Industry Analysis

Competitive Landscape

Competitive Benchmarking

Appendix

MSL Learning Systems Private Limited

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Executive Summary

Company Description

• MSL Learning Systems Pvt. Ltd. offers eLearning courses to students and professionals

• The company has also launched the A

Business Model• It provides eLearning courses such as P , Q, R and S

SWOT Analysis

• Strength 1 is one of its major strengths; however Weakness 1 is one of the key areas of concern

• The company can reap significant benefits owing to Opportunity 1 while Threat 1 of e‐learning methodology may have an adverse affect on the strategic initiatives and growth prospects of the organization

Financial Profile

• MSL Learning Systems Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20‐‐ registering a b times increase y‐o‐y. It earned a net profit of INR C mn in FY 20‐‐ as compared to a net profit of INR D mn in FY 20‐‐

• The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for FY 20‐‐ and 20‐‐, giving an insight into the company's financial performance

Industry Analysis

• Indian education industry is currently estimated to be valued at INR P bn and is broadly divided into education systems namely, S and T

• Formal education system includes segments such asG and H, whereas the informal education system includes key segments such as J, K, L and M

• e‐Learning market in India is estimated worth INR N bn in 20‐‐ and is expected to grow at a CAGR of x per cent to reach INR V bn in 20‐‐

• The market is divided into segments like W, F and B

Competitive Landscape

• Key competitors for the company can be enlisted as Competitor 1 and Competitor 2

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SAMPLE

FactsheetBasic Information

• MSL Learning Systems Pvt. Ltd. (MSL) offers eLearning courses and is headquartered in A and has global presence in countries such as B, C, D, E, etc.

• MSL offers G, H, I, J• ‐‐• ‐‐

• The company has also launched the L• The L extends W, S and T

‐‐ ‐‐ ‐‐

• The company caters to M and N companies, namely, K, L, M, N, O, etc.• MSL has partnerships with companies such as P, Q, R, S, etc.

Brief Description

‐‐Fax No.

‐‐Year of Incorporation

Industry ‐‐

Corporate Address ‐‐

Tel No. ‐‐

Website ‐‐

Ownership ‐‐

Revenue ‐‐

Fiscal Year End ‐‐

Auditor ‐‐

Competitors ‐‐

• 20‐‐:

Brief History

Source:

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SAMPLE

Offices & Centres – India

HQ Office

MSL Centres

Source:

Note:

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SAMPLE

Global Presence ‐ University18

Univerity18

Source: Note:

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SAMPLE

MSL Learning Systems Pvt. Ltd.

Course 1 Course 2

Business Model (1/3)Courses

Course 3 Course 4

• ‐‐ • ‐‐ • ‐‐ • ‐‐

Source:

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SAMPLE

Key PeopleChief Executive Officer

• ‐‐Qualification:

• ‐‐Professional History:

Mr. XChief Executive OfficerAge : ‐‐Since: ‐‐

Current Position: • ‐‐

Other Key Members

75%

Source: Note:

‐

‐

‐

Designation

‐

‐

‐

Age

‐

‐

‐

Date of Appointment

B

Name

A

C

‐‐

‐‐

‐‐

‐‐

Name No. of Shares held

‐ ‐

‐ ‐

‐ ‐

Shareholders of the Company

Total Paid‐up Capital INR A

Total Number of shareholders ‐

Ownership Structure

a%

b%

QP

Shareholding Pattern

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SAMPLE

SWOT Analysis

• Strength 1

• Strength 2

•Weakness 1

•Weakness 2

•Weakness 3

• Opportunity 1

• Opportunity 2

• Threat 1

• Threat 2

Strengths Weaknesses

Opportunities Threats

Source:

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SAMPLE

Ratio AnalysisKey Ratios

Note:

Key Ratio Analysis

Improved Decline

‐‐‐Working Capital Turnover

‐‐‐Return On Working Capital

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

2008

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

‐

y‐o‐y change

(2010‐09)

‐Capital Employed Turnover

‐Current Asset Turnover

‐Asset Turnover

‐Fixed Asset Turnover

‐Efficiency Ratios

‐Debt to Capital Ratio

‐Debt to Equity Ratio

‐Leverage Ratios

‐Cash Ratio

‐Current Ratio

‐Liquidity Ratios

‐Operating costs (% of Sales)

‐Cost Ratios

‐Return on Fixed Assets

‐Return on Assets

‐Return on Capital Employed

‐Return on Equity

‐Profit Before Tax Margin

‐Net Margin

Particulars 2009

Profitability Ratios

Operating Margin ‐

Source:

• Analysis Point 1







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SAMPLE

Industry Analysise‐learning Market – Overview Size & Growth (2008 ‐2012e)

Source:

Education Market Segmentation

49%12%

Note:

y%x%

w%v%u%

t%

s%

r%

q%

p%

JIHGFEDCBA

• e‐learning market in India is estimated worth INR A bn in 20‐‐

and is expected to grow at a CAGR of x per cent to reach INR B

bn in 20‐‐

• E‐learning comprises –

• Segment 1

• Segment 2

• Segment 3

• Segment 4

• Some of the major drivers identified in the market include:

• Factor 1

• Factor 2

• Factor 3

• The major trends observed in the e‐learning market are:

• Trend 1

• Trend 2

• Trend 3

• Trend 4

0

50

100

150

200

INR bn

20‐‐ 20‐‐e

Q+ u %

P

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SAMPLE

Competitive Landscape (3/3)Competitive Scenario

eMBA courses

Software Development

Custom Application Development

Solution Implementation

Major Market Segments (courses/subjects)

Financial Information (INR mn – FY 2010)

‐

‐

W3Varsity

Multimedia and Animation

Mobile eLearning

Custom LMS

‐

‐

ED Ventures

‐

‐

Content Development

eLearning:

‐‐‐‐Net Profit/(loss)

‐‐‐‐Total Revenue

Zeus SystemsSwift SolutionMSL Learning4C LearningExcelsoft Company Name

Offered Not OfferedH: High; L: Low; M: Medium

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