Marketing J. E. Cairnes School of Business & Economics

National University of Ireland, Galway

MSC [MARKETING MANAGEMENT]

PART-TIME

Programme Handbook 2019/’21

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Welcome I would like to take this opportunity to welcome you to the MSc [Marketing Management] Programme. The Discipline of Marketing at NUI Galway was established in 1980, and is one of five core Disciplines in the J.E. School of Business and Economics. The School now has over 2,000 undergraduate and postgraduate students spread across areas such as Marketing, Accountancy & Finance, Economics & Public Policy, Management and Business Information Systems. Our School mission is to deliver a high-impact scholarly environment in which students become well-rounded and employable business graduates, and in which its faculty contribute to society, industry and academia through quality engagement and research. The ethos of the Marketing Discipline has always been to combine a thorough grounding in Marketing as an academic subject, with a practical focus on preparing for careers in the field. Students learn about Marketing, but are also trained in the important core competencies for business. The Discipline enjoys close links with the business community through involvement of staff in its graduate placement programme and executive courses. Members in the Discipline are actively involved in research, including membership of the Whitaker Institute (http://whitakerinstitute.ie/). This research institute is one of 4 strategically prioritised research institutes within the University. The key research themes within this research institute are (1) Public-Sector Innovation & Reform, (2) Business, Innovation & Economic Development, and (3) Sustainable and Inclusive Societies. This MSc [Marketing Management] is a specialised and innovative part-time postgraduate programme that has been purposely created to meet the needs of recently qualified graduates who seek to further enhance their marketing knowledge and expertise, and who aspire to pursue challenging senior career opportunities in the marketing profession. It is also a rigorous and demanding programme. You will have to meet the university’s high standards for a post-graduate qualification. The programme comprises of a mix of lectures, seminars, projects, case studies and presentations in each of the subject areas, including a week long Summer School and Applied Project. Supplementing the formal curriculum are frequent opportunities to hear distinguished visiting academic and industry speakers. Students will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice. We hope that your time here at NUI Galway as an MSc [Marketing Management] student will be most productive and enjoyable. Yours sincerely Dr. Gabriela Gliga, Academic Director

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CONTENTS PAGE 1. PROGRAMME OBJECTIVES 4

2. PROGRAMME STRUCTURE 4

3. SUPPORT FACILITIES 6

4. POLICY STATEMENTS & REQUIREMENTS 8

5. DATES OF TERM 10

6. TIMETABLES 11 7. CONTACT DETAILS 16 8. COURSE OUTLINES 16

Please note that changes and amendments to the content of this programme handbook may be required throughout the academic year. The handbook is intended as indicative programme content for the academic years 2019/2021.

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SCHOOL MISSION The mission of the Business School is to deliver a high-impact, globally-centric scholarly environment in which students become well-rounded and employable business graduates, and in which faculty contribute to society, industry and academia through quality engagement and research. PROGRAMME OBJECTIVES The programme aims to: Further develop the students’ knowledge and critical understanding of marketing to

an advanced level. Cultivate a comprehensive range of applied and analytical skills in marketing, with

a strong emphasis on strategic decision making. Expose students to the latest cutting edge ideas, techniques and marketing

frameworks through the analysis of industry best practice. Foster an appreciation of the significant changes and challenges occurring in

increasingly competitive marketplaces. Develop students’ competencies and confidence through professional training in

business and marketing skills, including oral and written presentation skills. Provide training in the methods and practice of accepted research methodologies. Allow students to develop and expand their personal confidence. PROGRAMME STRUCTURE The programme is offered on a part-time basis over two academic years commencing 9th September, 2019. The MSc [Marketing Management] conforms fully with the European Credit Transfer System (ECTS) and consists of 90 ECTS. Students are required to take six subjects each year, as well as a week long Summer School and Applied Project (25 ECTS) in the second year of the programme. YEAR 1 (2019-2020) Semester 1 Courses Semester 2 Courses Digital Marketing Social Marketing & Sustainability Research Methods Marketing Analytics Marketing Innovation & Strategic Brand Management Entrepreneurship

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YEAR 2 (2020-2021) Semester 1 Courses Semester 2 Courses Services Marketing Global Business To Business Marketing Strategic Marketing Cases in Marketing Management & Marketing Performance & Productivity Strategy Digital Sales Management Negotiations

Work on the Summer School & Applied Project can commence in Semester 2. Postgraduate Skills Development Students in general need support, particularly ahead of an intensive masters programme, in study and research techniques appropriate to such a programme. Completing this will be an obligatory but non-examinable component of the programme. It will cover topics such as how to summarise, file, store and reference readings, effective note taking, key writing and presentation skills, time and project management, and study revision skills. Please note that the Careers Office also organise useful workshops on career development, presentation skills, cv preparation and we would encourage you to attend these workshops. Below is a table schedule of events organised to date. Attendance at each is mandatory. Monday, 9th September 10.00 a.m. Welcome. [ENG G047] 12.30 p.m. Lunch in Friars 1.30 p.m. Team Building Exercises [Joe Higgins Room] Friday, 13th September 2-4 p.m. Writing Skills & Referencing Workshop by Ann Torres [MY127] 4-6 p.m. “Navigating Graduate Recruitment in Ireland” organised by the Careers Office for Non-EU P/Grad. Students. Venue: TBC. Thursday, 19th September 3-5 p.m. Inter-Cultural Training Workshop organised by School [CA110]. Monday, 23rd September 9-5 p.m. Team Building/Negotiations & Working in Groups with Paula Clarke [Joe Higgins Room] Friday, 4th October All Day: Team Building in Delphi Resort, followed by a BBQ. Bus will be

provided to and from the Cairnes Building. More details to follow. Friday, 11th October 2-5 p.m. Writing Skills & Referencing Workshop by Ann Torres [MY127]

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Monday, 21st October 10-11 a.m. Informal get-together with Staff, including lecturers who deliver online

modules (AnneMarie Scarisrick will attend). Coffee/tea/pastries will be provided.

Friday, 25th October 9-5 p.m. Excel Training with Donal McMoreland [Room 201, Arts Millennium

Bldg., 1st floor Computer Lab]. Library Tour – dates to be confirmed. ORIENTATION SESSION On Monday, 9th September, 2019 an Introductory Session to the Discipline and Programme will be held from 9.00 a.m. – 11 a.m. in the Joe Higgins Room, Cairnes Building, followed by lunch and a team building session in the afternoon. Attendance is mandatory. A day long mandatory team building session will take place on Friday, 4th October in Delphi Resort followed by a BBQ. Bus will be provided to and from the Cairnes Building. More details to follow. CROSS-CULTURAL AWARENESS TRAINING FOR ALL STUDENTS MSc Marketing Management Programme Students: Thursday, 19th September from 3.00- 5.00 p.m. in the SAC Room (CA110). SUPPORT FACILITIES

COMPUTER FACILITIES There is study space for the MSc (Marketing Management) located in the Business School. A limited number of computers are provided in that study space, the MAM Suite, for the shared use of students on the programme and the Masters of Accountancy programme. Study spaces with WiFi access are also available. General Access Computer Suites are also available in the Cairnes Building and throughout the University Campus. Information Solutions & Services (ISS) provide a user support helpdesk (Ext. 5777) for any technical queries or problems. LIBRARY FACILITIES Library term-time opening times: Monday to Friday: 08.30 – 22.00 Saturday: 08.30 – 17.30 Sunday: 10.00 – 17.30

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Training for an Introduction to Using the Library and Avoiding Plagiarism will be provided by the Library during the programme. BLACKBOARD LEARNING SYSTEM Blackboard is a Virtual Learning Environment (VLE), which is a web-based application designed to facilitate lecturers in the management of modules for their students. Students must be registered to access the Blackboard service and log in using their standard User ID and password (i.e. Campus Account credentials). Using Blackboard students can download course outlines, lecture notes, assessment information and other course-related material and upload assignments, including via Turnitin. It also contains functions that enable students to interact via class announcements, email, discussion boards. Students log into Blackboard via Blackboard (https://nuigalway.blackboard.com) or from the NUI Galway website. Blackboard is available 24 hours, 7 days a week from on and off campus. For further information please see http://www.nuigalway.ie/blackboard/ INFORMATION SOLUTIONS & SERVICES (ISS) Information Solutions & Services, located inside the main door of the Library, provide technical support for students. The Service Desk contact information is: by email at servicedesk@nuigalway.ie or telephone 091 495777. STUDENT INFORMATION DESK The Student Information Desk (www.nuigalway.ie/student-information-desk/index.html) is located on the Ground Floor in Aras Ui Chathail on the main campus. Services offered by SID include Exams, Registration, ID Cards, Change of details, Validation & Stamping of Forms, Lost & Found, etc. Email: sid@nuigalway.ie or telephone (091) 495999 STUDENT SUPPORT Details for student support for new entrants to NUI Galway are available on: http://www.nuigalway.ie/student-life/new-entrants/ Details for student support for all students, including Student Health Unit, Career Guidance, Counselling International Office, Financial Matters, disability are available on http://www.nuigalway.ie/student-life/student-support/ INFORMATION ON ADDITIONAL FACILITIES AVAILABLE TO STUDENTS Please consult www.nuigalway.ie/students for all information relating to: Academic Information, e.g. dates of term, code of conduct, exams, registration, plagiarism, etc. Facilities, e.g. Blackboard, Computers including User Support, Email, Gym, Library, Parking, PC Suites, Restaurants, Sports Clubs etc.

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Support Services, e.g. career development, counsellors, disability office, student contact centre, student health centre, student volunteering, etc.

http://www.nuigalway.ie/students POLICY STATEMENTS & REQUIREMENTS

ATTENDANCE REQUIREMENT The MSc (Marketing Management) is a part-time programme of study beginning September 9th 2019, and spanning two calendar years, requiring students to be available for classes, project work, and any additional course activities and events (e.g. seminars, workshops) on specified days during term time. Students are required to attend all lectures, seminars, and course events. In the exceptional circumstance where a student is unable to attend college for periods during term, this must be approved through the School Office and the Programme Director must be kept informed.

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LATE SUBMISSION OF COURSEWORK POLICY You are expected to submit your work by the deadline set by the lecturer for each assignment. You may only be granted an extension in very exceptional special circumstances. If you do not submit your work on time, you will be subject to a penalty. Your work will first be marked without penalty and a penalty will then be applied. PLAGIARISM POLICY (ADAPTED FROM THE NUI GALWAY PLAGIARISM CODE OF PRACTICE) 1. Plagiarism is the act of copying, including or directly quoting from, the work of

another without adequate acknowledgement. The submission of plagiarised materials for assessment purposes is fraudulent and all suspected cases will be investigated and dealt with appropriately by the University following the procedures outlined here and with reference to the Disciplinary Code.

2. All work submitted by students for assessment purposes is accepted on the understanding that it is their own work and written in their own words except where explicitly referenced using the accepted norms and formats of the appropriate academic discipline.

3. Whilst some cases of plagiarism can arise through poor academic practice with no deliberate intent to cheat, this still constitutes a breach of acceptable practice and requires appropriate investigation and action. a. Intentional plagiarism is the clear intent to pass off another person’s work or

ideas as your own for your own gain. b. Unintentional plagiarism may occur if you do not understand the appropriate

way to acknowledge the source of your ideas and information. If you are unsure of the acceptable methods of acknowledgment you should consult with your lecturer or the library staff. Proven plagiarism is a very serious matter which may result in severe disciplinary action and/or exclusion from the University.

4. Cases in which students knowingly permit others to copy their work shall also be subject to the procedures outlined here and considered an offence.

5. A member of teaching staff who suspects that a submitted piece of student work may be plagiarised should notify the appropriate plagiarism adviser in their faculty/cognate area. A short report including a copy of the suspected example and any evidence for plagiarism should be forwarded to the adviser.

6. The plagiarism adviser shall conduct an investigation of the alleged plagiarism, firstly determining whether it represents a “minor” or “major” offence.

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7. All cases of plagiarism are an offence and students should familiarise themselves with the NUI, Galway code of practice on plagiarism available at http://www.nuigalway.ie/celt/teaching_and_learning/academic_honesty.html http://www.nuigalway.ie/plagiarism/

COMPLAINTS & APPEALS POLICY Issues about a particular course should, in all instances, be first fully discussed with the course lecturer responsible for that course. Appeals in relation to examination results are governed by the Examinations Office and information on Appeals Procedure is available at: http://www.nuigalway.ie/exams/appeals.html. DATES OF TERM – YEAR 1

First Semester: Teaching begins: Monday, 9th September, 2019 Teaching ends: Saturday 30th November, 2019 Study week: Monday, 2nd December, 2019 Examinations begin: Monday, 9th December, 2019 Christmas holidays: Friday, 20th December, 2019 Second Semester: Teaching begins: Monday, 13th January, 2020 Teaching ends for Easter: Saturday, 4th April, 2020 Field Trips: Monday, 6th April, 2020 Easter Break: Friday, 10th April – Monday, 13th April, 2020 Study Week: Monday, 14th April, 2020 Exams begin: Tuesday, 21st April, 2020 Exams end: Friday, 8th May, 2020

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TIMETABLES YEAR 1: SEMESTER 1

TIME MONDAY TUESDAY WED THURS FRI

9.00 – 11.00 a.m.

Digital Marketing (MK5101) [ENG G047] (Ann Torres)

Research Methods (MK563)[AC 201] (Patricia McHugh)

11.00 a.m. – 1.00 p.m.

Marketing Innovation & Entrepreneurship (MK5134) [AC201] (Brian Campbell)

L U N C H 3.00 – 5.00 p.m.

ENG = Engineering Building & AC = Concourse. See Campus Map for Directions: http://www.nuigalway.ie/media/buildingsoffice/files/maps/M12122_General_CampusMapWEBpdf220217.pdf

SEMESTER 2

TIME MONDAY TUESDAY WED THURS FRI

9.00 – 11.00 a.m.

Social Marketing & Sustainability (MK5118) [ENG G047] (Christine Domegan)

11.00– 1.00 p.m.

Strategic Brand Management (MK566) [MY243] (Elaine Wallace)

L U N C H 2.00 – 4.00 p.m.

4.00 – 5.00 p.m.

ENG = Engineering & MY = Aras Moyola.

Module Delivered Online:

MK5104 Marketing Analytics (AnneMarie Scarisbrick) Please note that occasional changes to the timetable will occur throughout the academic year and students will be advised in advance of any such changes.

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YEAR 2: SEMESTER 1

TIME MON TUES WEDNESDAY THURSDAY FRIDAY

9.00 – 11.00 a.m.

Services Marketing (MK5117) [ENG G017] (Tina Flaherty)

Strategic Marketing (MK5119) [CA116a] (Declan Fleming)

11.00 a.m. – 1.00 p.m.

Digital Sales Management (MK5136) [ENG 2034] (Ruairi Conroy)

L U N C H 3.00 – 5.00 p.m.

CA = Cairnes Building & ENG = Engineering Building. See Campus Map for Directions: http://www.nuigalway.ie/media/buildingsoffice/files/maps/M12122_General_CampusMapWEBpdf220217.pdf Delivered Online:

MK5133 Marketing Performance & Productivity (MacDara Hosty)

SEMESTER 2

TIME MON TUES WED THURSDAY FRIDAY

9.00 – 11.00 a.m.

10.00-12.00 noon Global Business to Business (MK5120) [CA111] (Nicola Barrett)

Cases in Marketing Management & Strategy (MK5113) [ENG G017] (Declan Fleming)

11-1 p.m.

L U N C H CA = Cairnes Building; ENG = Engineering. Module delivered by Block Release: MK5116 Negotiations (Ann Torres) in March 2020 (date to be confirmed).

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Please note that occasional changes to the timetable will occur throughout the academic year and students will be advised in advance of any such changes. CONTINUOUS ASSESSMENT SCHEDULE FOR SEMESTER 1 MODULES Below please find submission dates for continuous assessment for semester 1 modules. Dates for semester 2 modules will be confirmed prior to the commencement of semester 2.

GRADUATE ATTRIBUTES STATEMENT J.E. Cairnes School of Business & Economics The attributes which a successful, fully engaged student can develop while studying at the J.E. Cairnes School of Business & Economics, NUI Galway, include: Knowledge

Academic achievement and expertise Ability to solve new challenges and problems

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Skills Able to make sense of complex information from a variety of sources Apply effective decision making to global business problems Identify, analyse and solve applied problems in individual and team-

based settings Communication skills in a variety of contexts, styles and media Teamwork, collaboration and effective leadership Creative, enterprising and resourceful

Disposition

Personal responsibility and a commitment to lifelong learning Valuing of ethical and professional standards, integrity, responsibility

and good citizenship Appreciation of the importance of place, identity and culture in a

global context

DISCIPLINE OF MARKETING GRADE DESCRIPTORS Below please find grade descriptors. These descriptors ensure consistency of standard across all MSc Marketing programmes.

Percentage Translation 80%+ Exceptional 70 – 79% Excellent 60 – 69% Very good 50 – 59% Good 40 – 49% Satisfactory 35 – 39% Fail* - Compensatable <35% Fail

First Class Honours 80%+ Exceptional performance, engaging deeply and systematically with the question set, with consistently impressive demonstration of:

• A comprehensive mastery of the subject matter; amply supported by evidence and citation;

• Reflecting deep and broad knowledge and critical insight as well as extensive reading;

• An exceptional ability to organise, analyse and present arguments fluently and lucidly with a high level of critical analysis;

• A highly developed capacity for original, creative and logical thinking.

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First Class Honours 70-79% Excellent performance, engaging closely and systematically with the question set, with consistently strong evidence of:

• A comprehensive mastery of the subject matter, ably supported by evidence and relevant citation;

• Excellent ability to organise, analyse and express arguments fluently and lucidly with a high level of critical analysis;

• A highly developed capacity for original, creative and logical thinkingExtensive knowledge and understanding of theory and concepts. Ability to demonstrate understanding through use of examples;

• An ability to draw on varied aspects of the course and previous studies in answering questions.

Second Class Honours 60-69% Very Good performance, engaging substantially with the question set, demonstrating strong grasp of the subject matter, well supported by evidence and relevant citation, demonstrating:

• Well-developed capacity to analyse issues, organise material, present arguments clearly and cogently;

• Some original insights and capacity for creative and logical thinking.

Second Class Honours 50-59% Good performance - intellectually competent answer (i.e., factually sound) with evidence of a reasonable familiarity with the relevant literature and techniques, demonstrating:

• Acceptable grasp of the subject material; • Ideas stated rather than developed and insufficiently supported by

evidence and relevant citation; • Writing of sufficient quality to convey meaning but some lack of fluency

and command of suitable vocabulary; • Omission of parts of the subject in question or the appearance of several

minor errors; • Average critical awareness and analytical qualities; • Limited evidence of capacity for original and logical thinking.

Pass 40-49% Satisfactory performance – intellectually adequate answer with evidence of some familiarity with the relevant literature and techniques, demonstrating:

• Basic grasp of subject matter, but somewhat lacking in focus and structure;

• Main points covered in answer, but lacking detail; • Some effort to engage, but only a basic understanding of the topic

portrayed; • Some development of argument; • Only some critical awareness displayed;

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• No evidence or relevant citation included in answer; • Appearance of several minor errors or one major error; • Lacking evidence of capacity for original and logical thinking.

Fail* 35-39% - Compensatable Unacceptable performance, with either

• insufficient understanding of the question displayed • failure to address the question resulting in a largely irrelevant answer • a display of some knowledge of material relative to the question posed,

but with very serious omissions / errors and/or major inaccuracies included in answer

• or answer left somewhat incomplete for lack of time Also:

• limited understanding of question displayed • a random layout / underdeveloped structure - not planned sufficiently • poor analytical skills, with an absence of argument • random and undisciplined development - limited structure • lack of clarity, poor spelling • material of marginal relevance predominating

Fail <35% Wholly unacceptable performance, with

• deficient understanding of the question displayed • complete failure to address the question resulting in an irrelevant answer • inadequate knowledge displayed relative to the question posed • or answer left incomplete for lack of time

Also: • very poor analytical skills, with an absence of argument • random and undisciplined development –poorly structured answer • confused expression, poor spelling • irrelevant material predominating

CONTACT DETAILS ACADEMIC DIRECTOR MARKETING ADMINISTRATOR Dr. Gabriela Gliga Mary Greaney Room 337, Marketing Discipline, Room 301, Marketing Discipline, JE Cairnes School of Business & JE Cairnes School of Business & Economics, NUI Galway. Economics, NUI Galway. Tel.: (091) 493617 Tel.: (091) 492546 Email: gabriela.gliga@nuigalway.ie Email: mary.greaney@nuigalway.ie COURSE SYLLABI & OUTLINES Course Outlines are available for each module on Blackboard.