D e s i g n e d f o r S e n i o r M a r k e t e r s a n d L e a d e r s i n D i g i t a l .

MSc in Digital Marketing

Our MSc in Digital Marketing gives you the practical and strategic skills to take a leadership role as a Digital Marketer.

The MSc is intensive, challenging and taught by industry leaders at one of the world’s top 5% of business schools. Formalise your existing skills, and come away with the confidence that you really know your stuff – and have proven it at the highest level.

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MSc in Digital Marketing: Contents

1 Approach to learning

Who is this for and eligibility

Course structure & schedule

Syllabus for all the units

Supporting you in your study

Meet the team

The MSc partnership

Costs and application process

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Section Our approach to learning

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1.1 Approach to learning: 4 key stepsA powerful combination of learning approaches are brought together on this MSc.

Specialist days1

Immediatelyapplicablebestpractice.Taughtthroughface-to-face‘specialistdays’exploringcuttingedgecasestudyledinsight.Learnfromleadingauthors,practitionersandindustryspecialistsactivelyworkingindigitaltransformation.

Tutorial days2

Arobustacademicapproachtosupportthespecialistdays.Taughtthroughface-to-face‘tutorialdays’andsupporteddevelopmentofcriticalthinking.Continuouslearningthroughreadingandsuggestedexercisesonlinewithinabusinessenvironment.Alllearning(andassignments)canbeappliedtoyourownindustryandworkplace.

Collaboration3

Benefitfromcollaborativelearning,gainingfeedbackandinsightfromprofessionalsindifferentindustriesandtypesofbusiness.Alumnicitethepeerlearningandnetworkahighlightofthiscourse.AccessanexclusivevibrantonlinecommunityforlifewithsomeoftheUK’sleadingdigitalprofessionals.Taughtthroughactivediscussionontheforumsandface-to-face,alongsidegivingandreceivingfeedbackaboutassignmentanddissertationwork aswellasworkplacedigitalchallenges.

Real world application 4

Allinputisappliedtothemostrecentdevelopmentsintherealworldwhetherfrompractitioneroracademictutors.

Assignmentsaredesignedtobeappliedtotheworkplaceandsuitableformultiplecontexts.SoyoucangrapplewithactualworkplacechallengesaspartofyourMScstudies evenusingcurrentworkplaceprojectsaspartofyourassignmentwork.

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1.2 Approach to learning: ExpectationsThe MSc in Digital Marketing is delivered through a blended learning model.

Studyinthenewstate-of-the-art£75millionMMUBusinessSchool

OverviewThesyllabusisbuiltaroundanumberofface-to-facesessions,taughtbyindustry-basedpractitioners.Theseaddresscoreconceptsandpracticalskillsindigitalmarketing.

Inadditiontotheclassroomdays,delegatestakeonasignificantamountofself-study,supportedviaouronlinelearningenvironment.Tutorspostweeklytasksandactivitiesdesignedtostimulatedebateandguideyourresearchasyouworktowardsyourassignments.

Assessmentforthefivemodulesisbyassignmentonly:onepermodule,plusthefinaldissertation.

Asanindividual,thecourseprovidesplentyofopportunitytoexploreyourownareasofinterestorspecificbusinessrequirements,butsharingyourknowledgeandexperienceasagroupisoneofthemostvaluableaspectsoftheprogramme.

You'llfindthelearningfromyourpeergroupinvaluable,bothduringtheMScandformanyyearsafterwards.AvibrantFacebookGroupcomprisedofalumni,tutorsandcurrentstudentsisawealthofdigitalresourcesandprofessionalsupport.

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1.3 Approach to learning: Flexible learningThere are flexible options on the MSc in Digital Marketing.

Training & assessmentAlltraininganddiscussiondaysareheldatManchesterMetropolitanUniversityBusinessSchoolandthesessionsaregroupedintotwoblocksperterm(5or6daysperterm),someofwhichtakeplaceatweekends.Wewillaimtoprovideyouwithdatesatleastsixmonthsbeforeattendanceinordertohelpyouplan.

Youwillbeassessedoncompletionofonework-basedassignmentpermodule(noexams)andcandidatesareencouragedtofocusontheircurrentemployeroraclientorganisationwheretheirknowledgecanbeappliedintherealworld.

TimecommitmentCandidatesshouldconsiderthattheywillneedtosetasideroughlyaround8hoursperweekforstudyduringtermtimeandbeabletotakeupto10daysperyearoutoftheofficetoattendface-to-facetrainingandtutorials.

Cert,Diploma,MScTheMScinDigitalMarketingisapart-time,twoandahalfyearscourserequiringcommitmentofoneyearatatime.

Thecompletionofeachyearresultsinaqualificationinitself– aCertificate,DiplomaandMScrespectively.Thismakesitanidealchoiceforprofessionalsinemploymentwithmorethantwoyears’experiencewhowantaqualificationthatfitsaroundtheircurrentworkcommitments.

1. PostgraduateCertificateinDigitalCommunications

2. PostgraduateDiplomainDigitalMarketing3. MScinDigitalMarketing

Online learning supportDelegatesparticipateonlineandhaveaccesstoacomprehensivelibraryofresources.Theonlinelearningenvironmenthelpsstructureinteractivelearningthroughrecommendedreadingandassignments.Delegatesareexpectedtousetheenvironmenttopostdiscussionsandquestionstotutors aswellascritiqueandengagewithfellowstudents’work.

MMCLearning’sonlinelibrarygivesaccesstoaworldleadingresourceusedbyover35,000marketers:

• Audio/videolectures• Accessover40digitalmarketinge-books• SmartInsightsdigitalmarketingtemplates• Howto,seminarandeventvideosvideos• Livewebinars• Interactivee-learninglessons

MMU’sonlinelibrarygivesaccesstodatabasesandbusinessresourcesworthtensofthousandsofpoundssuchasMintel,Lynda.com,HarvardBusinessReviewandthousandsofindustryandacademicjournals.

Section Who is this for and eligibility?

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2. Who is this for? Eligibility checklistAttracting marketers and professionals from a range of industries, both agency and client-side

Eligibility criteria

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Anundergraduatedegreeisrequiredataminimum,2.2orahighlevelofworkexperienceinrelevantseniorroles.

2+yearsofprofessionalexperienceandmustbeinsuitableemploymenttomakethemostoftheMScprogramme.

OpentoEUcitizensonlyforcurrentintakesormusthavepermissiontostudyintheUK.

Allapplicationsareconsideredonacasebycasebasissocontactusifyou’reunsure.

Theworld’sfirstdigitalmarketingMSc,thiscoursecontinuestoinnovateattractingmarketersandprofessionalsfromarangeofindustries,bothagencyandclient-side.

MScdelegateshavecomefromorganisationsincludingWorldDutyFree,JohnLewis,SwitzerlandTourism,HPInternational,Euromonitor,Redeye,Orange,3i,LakeDistrictHotelsLtd,BritishCouncil,LV=,AggrekoPlc,TUISki,LeCrueset,HPInternational,MetOffice,SodexoPrestige,DHL,MintelandBritishCouncilaswellasmultiplesmallerorganisations,agenciesandselfemployedspecialists.

YouwillfindthatallourMScdelegatesalreadyhaverelevantprofessionalexperience,rangingfromacoupleofyearstotwentyyearsintheindustry.Whatunitesthemisacommondesiretoexpanduponandconsolidatetheirprofessionalexperience.

ByjoiningtheMScyougainaninstantnetworkofdigitalmarketersthatwillstaywithyouthroughoutyourcareer.Thepart-timeMScisidealforprofessionalsinemploymentwithmorethantwoyear’sindustryexperiencewhowantaqualificationwhichfitsaroundtheircurrentworkcommitments.ThisoptionoffersflexiblestudyfortheCertificate,DiplomaorfullMSc,ayearatatime.

We are Marketing Leaders!Photo - October 2015 Cohort

Section Course structure and schedule

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Qualification Unit name Credits Dates Face-to-face days

Year ONE

Postgraduate Certificate in Digital

Communications

Unit 2 – Strategy and Planning for Integrated Digital Communications 20 8, 9, 10, 11 Feb 2017

9, 10 Mar 2017 6

Unit 3 – Digital Strategy: Thinking and Innovation 20 11, 12, 13 May 20179, 10 June 2017 5

Unit 1 – Masters Level Thinking 20 Sept 2018 (tbc) 5

Year TWO

Postgraduate Diploma in Digital Marketing

Unit 4 – Customer Lifecycle One: Content Strategy for Customer Engagement 30 End of Sept 2017 (tbc) 6

Unit 5 – Customer Lifecycle Two: Growth and Performance Management 30 Feb 2018 (tbc) 6

Year THREE

MSc in Digital Marketing

Dissertation 60 Sept 2018 (tbc) 2

3. Course structure & February 2017 scheduleMSc in Digital Marketing course structure and schedule for February 2017 Cohort

Section Syllabus for all the units

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4.1 Unit One: Masters Level Thinking

OverviewThisunitpreparesyouforpostgraduatestudy.Itwillintroduceyoutotheadvancedstudyskillsandresearchmethodsthatwillserveyouthroughouttherestofthecourse,appliedwithinthecontextofadigitallyfocusedproject.

DeliveryThisunitisdeliveredoverfivedaysincludinganorientationday,acrosstwoblocks,fourweeksapart.

BlockOne– 2daysBlockTwo– 3days

Learning outcomes• Effectivelylocateandusedifferent

researchsources

• Criticallyanalyserelevantevidencefromtheliteratureandreflectivelyanalyseandcommentontheirsignificanceinaneffectivewrittenform

• Appreciatethekeydebatesinthephilosophy,ethicsandepistemologyofsciencetojustifytherelationshipbetweenphilosophicalapproachesandchoicesofqualitativeandquantitativemethods

• Useandpresentdatainanappropriateformanddemonstrateawarenessofthevarietyofdatacollectionmethods

• Formulateandoperationalisearesearchquestion

Tutors

David Edmundson-Bird

Ruth McQuater

154.2 Unit Two: Strategy and Planning for Integrated Digital Communications

OverviewThisunitprovidesathoroughoverviewofthedigitallandscape,enablingcandidatestobuildanintegratedcommunicationsplanwhicheffectivelyexploitstheopportunitiesarisingfromnewandemergingdigitaltechnologiesandchannels.

DeliveryThisunitisdeliveredoverfivedays,acrosstwoblocks,fourweeksapart.

BlockOne– 3daysBlockTwo– 2days

Learning outcomes• Understandsuccessfactorsfordifferingdigital

communicationstechniques• Critiqueandanalysedigital communication

techniquesandplanswithkeystakeholders(i.e.agencies)

• Appreciatethescopeandbreadthofonlinedigitalcommunications

• Understandtheintegrationofdigitalandtraditionalcommunicationtechniqueswithinastrategicplanningframework

• Analyseexistingmarketingcommunicationchallengeswithinanorganisationalcontextandformulatemarketingcommunicationobjectives

• Produceanintegrateddigitalandoff-linemarketingcommunicationplantoattractkeytargetgroupstoyourwebsite.

• Developorganisationandbrandprofilesonline• Optimise returnonInvestment(ROI)through

effectiveandcreativemarketingcommunicationexecution.

Tutors

Dave Chaffey

Jeff McCarthy

Andrew Hood

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4.3 Unit Three: Digital Strategy: Thinking & Innovation

OverviewThisunitexamineshowthealignmentofdigitaloperationswiththevisionofthebusinesscreatesnewapproachestomanagementandorganisation. Italsoexploresthedisruptiveinfluenceofdigitalon‘businessasusual’andconsidershowbesttomanagethistensionandintegrateinnovationintoestablishedbusinessprocesses.

DeliveryThisunitisdeliveredoverfivedays,acrosstwoblocks,fourweeksapart.

BlockOne– 3daysBlockTwo– 2days

Learning outcomes• Differentiatebetweenstrategicand

operationalthinking

• Operationalisestrategicobjectivesbydevisingdigitalgovernancepolicyandstandards

• Criticallyresolvethetensionsbetweenmanagementofbusinessusingestablishedpractice,andtheneedtoinnovate

• Createaplantoalignbusinessoperationswithbusinessdirection

Tutors

Mike Baxter

David Edmundson-Bird

174.4 Unit Four: Customer Life Cycle One: Content Strategy for Customer Engagement

OverviewThisunittakescontentcreationandmanagementascentraltoeffectivemarketingactivity,andexploreshowawell-implementedcontentstrategycreatescustomerengagementandthereforeleadstotheachievementofbusinessobjectives.

DeliveryThisunitisdeliveredoversixdays,acrosstwoblocks,fourweeksapart.

BlockOne– 3daysBlockTwo– 3days

Learning outcomes• Criticallyevaluatedifferentconsumers’

propensitytoconsumeandengagewithcontent

• Reconcilebrandandconsumermessagepositioning

• Planthecreationanddistributionofcontenttodelivereffectivepropositions

• Createandimplementastrategyfordistributionofcontentthroughdigitalchannels

• Evaluatecontentandplanforitsoptimisation

Tutors

Geraint Holliman

Dee Goldstraw

Mike Baxter

184.5 Unit Five – Customer Life Cycle Two: Performance and Growth Management

OverviewThisunitlooksatthetechnologyandprocessesthatunderpinoptimisationactivitiestoincreaseefficiencyinmarketing,andthereforesupportgrowth.

DeliveryThisunitisdeliveredoversixdays,acrosstwoblocks,fourweeksapart.

BlockOne– 3daysBlockTwo– 3days

Learning outcomes• Usingdifferentperspectives(strategic,

technicalandmarketing)todesignanenhancedcustomerexperience

• Createamarketingprogrammethatisclearlydrivenbycustomerinsight

• ImproveROIfrommarketingprogrammes

• Relateandintegratemarketingwithoverallstrategyandbusinessdrivers

• Developefficientandsustainablemarketingorganisationprocesses

Tutors

Andrew Campbell

Brendan Keegan

Andrew Hood

MMCLearningensurestheMScinDigitalMarketingprogrammecontinuestostayonthecuttingedgeofindustrydevelopments,deliveringthepracticalandstrategicskillsrequiredbymarketerswantingtokeeptheirorganisation(andtheircareers)attheleadingedge.

Section Supporting you in your studies

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5. Supporting you in your studiesAccess to excellent resources from MMC Learning and MMU designed to help you with your studies and professional development throughout the life of your course.

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ResourcesProvisionofkeytextbooksandaccesstoMMU’selectronicresourcesanduniversitylibrariesnationwide.

Academic supportFullsupportfromyouruniversitytutorsviaouronlinelearningenvironment.

Specialist industry daysUptofourteendaysofpractitioner-ledtraining,specificallydevelopedtomeettheneedsofthecourseandconstantlyupdatedtoreflectindustrydevelopments.

NetworkingFantasticnetworkingopportunitieswithcoursealumniandcurrentdelegates,aswellasaccesstoMMU’sindustrynetworks.

Dedicated supportAdedicatedaccountmanagerandlinktutortohelpwithallenquiriesontheMScandtherestofourservices.

Online digital libraryGivingyouaccesstolatesteBooks,videos,interactivee-learning,seminar/eventvideosandplaybackrecordingsfromface-to-facedays.

Section Meet the team

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Taught by industry leaders & specialistsDr Dave Chaffey, UK’s leading book author in Digital Marketing

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6.1 Meet our industry specialist tutors (IST)

IST IST IST IST

Leading UK author

Dave Chaffey

CEOatpublisherSmartInsights.com. ArguablytheUK’sbestknowndigitalguru,

Davehasbeenadigitalstrategistsince1997andisahighly

respectedauthor,consultant,keynotespeakerandtrainer.Dave’stextbooksareessentialreadingforalldigitalmarketing

studentsandheteachesexclusivelyonthisMasters

course.

Trainer and keynote speaker

Andrew Hood

OneoftheUK’sleadinganalyticsexpertsandfounder

ofconsultancyLynchpin,Andrewrunsmasterclassesindigitalmeasurementand

integratedanalytics,andworkswithEconsultancy's global

clientsonanalytics,technologyanddigitaltransformation

projects.

Digital transformation consultant

Mike Baxter

Acknowledgedexpertandthought-leaderintheonlinecustomerexperience,Mikehelpscompaniestransformintolean,agile,customer-focusedorganisations.Within-depthknowledgeacrossmarketingandtechnology,

Mikeusesdata-analyticsskillstodriveevidence-based

decision-making.

Trainer, author and specialist

Geraint Holliman

Acommercially-focused,board-levelcontentmarketingspecialistwithextensiveinternationalexperienceinbothclientandagency-siderolesincluding14yearsasagencyMD,

Geraintisoneoftheworld’sleadingcontentmarketingspecialistsandkeynotespeakersaswellasbeing

analumniofthisMScwhosedissertationwaspublishedina

leadingacademicjournal.

IST

eCRM/social CRM strategist

Andrew Campbell

AndrewworkstooptimiseclientCRMstrategies,establishafuture-proofedtechnologyplatformand

maximiseROI.Hisgoalistoempowermarketersfacilitatinganintegrated,holisticandsynergisticapproachtobusiness,marketingandtechnologystrategieswhichenhancethecustomervalue

proposition,strengthenthebrandanddeliverhighpayback.

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6.2 Meet our academic tutors (AT)

AT AT AT AT

Director & Principal Lecturer

David Edmundson-Bird

Experiencededucatorinthecorporatebusinessarea,withacurrentfocusintheareaofDigitalMarketing.

Directexperienceincontemporarymarketing

industry.

Senior Lecturer

Dee Goldstraw

Academicandindustryspecialistwith13year'sagency

experienceworkinginPR,marketing,copywritingandsocialmedia.Clientsranged

fromtechnicalB2B,suchasSIGGrouptoB2CcampaignswithThomasCook,LeedsCornExchangeandGeneticDisordersUK.Currently

teachingundergraduateandpostgraduatemoduleswitha

focusondigitalcommunications.

Senior Lecturer

Jeff McCarthy

Award-winningbloggerwithadigitalandsportmarketing

practitionerbackgroundsince'96.Ranowndigitalagencyfrom

2003-2009achievingthreeworldfirstsbeforeswitchingto

educating.ManchesterPublicityAssociationboardmemberwitharealpassionfornurturingdigital

talent.Highlyexperiencedspeaker,trainer,adviserand

prize-winningauthorofconferenceandjournalpapers

andabookchapter.

Senior Lecturer

Brendan Keegan

CurrentlywritingaPhDinsocialmediamarketingevaluation,combining

industryexperienceinthedigitalmarketingsectorwithanumberofundergraduateandpostgraduatemodules.

AT

Senior Teaching and Learning Fellow/Principal Lecturer

Ruth McQuater

Developingandimplementingassuranceoflearning

processesandproceduresforAASCBacrosstheFacultyof

BusinessandLaw.Facultyleadforassessmentdevelopment,innovationandmoderation.

All our academic tutors have considerable industry experience dovetailed with their academic focus

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6.3 Meet our recruitment, support team (RST)

RST RST RST

CEO/Co-founder of MMC Learning and Senior Examiner in Digital

Marketing for the Chartered Institute of Marketing

Always on the case for incorporating the latest

developments in digital into the course, Imran is also great for

business and career advice.

Imran FarooqLink Tutor, and social media

specialist. Author of two Smart Insights guides, ecommerce and content marketing practitioner.MSc graduate and winner of the

student of the year award.

Informal MSc social secretary and admin of the alumni Facebook

Group.

Marie PageDelegate Experience Manager

and Link Tutor

As the MMC Learning admin person, James is the go-to for

schedules, learning environment, course admin and

all your day-to-day support needs.

James Partington

RST

Postgraduate Applications Manager

As the University admin person Steven is your first line for

liaison with the university over assignment administration, ID

cards, wifi access, student records, graduation and academic support needs.

Steven Haggarty

Section The MSc partnership

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Weaimtogiveprofessionalsandtheiremployersameanstoadvanceinastructuredwayusinganindustry-led,academicprogramme.

Withastrongemphasisonimmediatelyapplicableskills,you’llhavetheconfidencetostart implementing what you’ve learned from day one.

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7.1 The MSc partnership

ManchesterMetropolitanUniversityhasawell-establishedtraditionofofferinghighqualitypostgraduatemanagementandbusinesseducation.

MMUispartofaneliteglobalgroupofbusinessschoolsrecognisedasbeinginthetop5%ofglobaluniversities.

MMU’sportfolioofgeneralmanagementandspecialistMScprogrammesnotonlyreflectsthelatestthinkinginmanagementandbusiness,italsobenefitsfromasolidresearchbaseaswellasextensivelinkswithindustry,commerceandthepublicsector..

MMU Business SchoolFoundedin1996,MMCworksinpartnershipwiththeCharteredInstituteofMarketing,CharteredManagementInstituteandManchesterMetropolitanUniversitytodeliverarangeofmarketingandmanagementqualifications,supportingprofessionalmarketersateverystageoftheircareers.

Operatingattheintersectionofacademia,professionalaccreditationandindustry,MMCprovidesauniquelearningexperienceforitscandidates.

MMC Learning

This is a unique partnership which blends leading UK digital marketing specialists and academic leaders in

digital marketing.

MMC & MMU

MMC’sproductsandservicesarebuiltwithapassionfordeliveringinnovative,flexiblelearningandthatextendsbeyondcontentitself,totheeffectiveuseoftechnologycreatedbyMMC’sownteamofdevelopers.MMCworkswithanumberoftrainersandorganisationstocreatee-learning,webinarsandalibraryofrecordedcontent,all

ofwhichisavailableacrossarangeofdevices,supportingyourlearningatanytime,anywhere.

The leading Digital Marketing MSc that blends industry-leading practitioners with a robust academic programme to deliver you a cutting-edge learning experience.

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7.2 Accredited by MMU Business School

Theworld’sfirstMScinDigitalMarketingCommunicationswaslaunchedin2007inpartnershipwithEconsultancy andgraduateshavetakenupseniorleadershippositions,swappedcareersorstartedtheirownbusinesses.

Witharefreshedsyllabus,inpartnershipwithMMCLearning,theMScinDigitalMarketingbuildsonthispastsuccessandincludesarefocusonemergingstrategicchallenges.Graduatesarenotonlywellplacedtoachievetheircareerobjectives,butdosowiththeinvaluablesupportofthisuniquenetworkofdigitalmarketingprofessionals.

AccreditedandacademicallysupportedbyManchesterMetropolitanUniversity,theMScisstrengthenedbytheuniversity’sestablishedreputationforexcellenceindigitaleducation,stronglinkswithindustry,andauniqueteachingfacultyfirmlyrootedincommercialpracticeandthoughtleadershipintheirspecialistfields.

MSc in Digital Marketing

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7.3 MMC Learning Partner Network

• CharteredInstituteofMarketing• CharteredManagementInstitute• CAMFoundation• Econsultancy• SmartInsights• ManchesterMetropolitanUniversity• DigitalInnovation.

Section Costs, funding and application process

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8.1 MSc in Digital Marketing: Costs & funding

PricingTheMScinDigitalMarketingcanbepaidover3yearsandfeesarepayablebeforethestartofeachstage.

Yearone(Stageone)£3,957EquivalenttoPostgraduateCertificateinDigitalCommunications

Yeartwo (Stagetwo)£3,957EquivalenttoPostgraduateDiplomainDigitalMarketing

Yearthree (Stagethree)£2,487MScinDigitalMarketing

Feescoveralltuition,assessment,coretextsandaccesstoanumberofsubscriptionservicestoprovideplentyofextracurricularinformation.However,youshouldensureyoubudgetforanytraveloraccommodationcostsandwecanofferadviceonhowtokeepthesetoaminimum.

FundingPaymentPlansIfyouarefundingthequalificationyourselfandneedtospreadpayments– pleaseemailImrantoexploreoptionsavailable:qualifications@mmclearning.com.

CareerDevelopmentLoansThesearegovernmentbackedloansadministeredviaanumberofhighstreetbanksandofferfundingforupto80%ofthecoursefeeswithdeferredinterestpaymentsatpreferentialrates.FundsarepaiddirectlytoManchesterMetropolitanUniv.https://www.gov.uk/career-development-loans

NEW - PostgraduateLoansNewPostgraduateLoanSchemeupto£10,000availableforUK/EUstudents.http://www2.mmu.ac.uk/study/postgraduate/fees/pg-loan-scheme/

Cancellation/DeferralsIntheeventthatyoudecidetheMScisn’tforyou,refundsareavailabledependingonthepointatwhichyouleave.Assumingyouhavepaidforyearonethisis:

• Uptotheendoftheday2– 100%refund• Afterinductionbutbeforeattendanceatthe

secondface-to-faceteachingblock– 50%refund

• Fromthestartofthesecondblockonwards–norefundavailable

Youcantakeabreakattheendofanystageoftheprogrammewithoutpenalty.Ifyouchoosetodefermidwaythroughastage,therewillbea£250adminfee,andyoushouldcompleteyourcurrentunitbeforesuspendingyourstudies.Wearealwaysonhandtoadviseyouofthebestwaytomanagedeferrals.

This pricing is valid for the February 2017 cohort.

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8.2 Application process

2. Apply onlineYou can apply online through the following

web link.

http://www.mmclearning.com/digital-marketing/msc/onlineapplication/

1. EngageEngage with MMC Learning for career

advice and to check your eligibility.

m: +44(0) 7956 980 280

e: qualifications@mmclearning.com

3. Statement/referencesProvide a personal statement and

references.

4. Application reviewA university panel will review your

application.

7. Join a cohortStart your journey!

6. Discuss options & acceptOne to one call with a MMC Director. You have the option to accept and choose which

cohort to join.

5. OfferIf your application is successful, you

will be offered a place.

Section Previous graduates & next cohort

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9.1Previousgraduateshavecomefrom

9.2Previousgraduatevideos

KarenAinleyChiefExecutive

DonnaKellyDigitalMarketingManager

SimonSwannBloggerandEntrepreneur

KaiKuriharaOnlineMarketingManager

JamesCurtisMarketingManager

JennyHoneyManager,DigitalContent&Channels

VISIT- http://mmclearning.com/msc-videos

We are a Team of Professionals!Inset your subtitle here. This is a good space for a short subtitle

Connect with current delegates!Great networking opportunities

Join the next cohort!Starting February 2017

MSc in Digital Marketing Next intake – February 2017

facebook.com/mmclearningmmclearning.com qualifications@mmclearning.com Imran Farooq +44 (0) 7956 980280