mr. ottmar krauss' presentation at qitcom 2011
DESCRIPTION
QITCOM 2011TRANSCRIPT
© Nokia Siemens Networks
Smart transport for an ever-changing world of communications
2 © Nokia Siemens Networks
Social Networking, cloud services and more:What is the impact on operators?
Social networking Cloud based/online backup
High bandwidth entertainment
New services arise – and change the game
Home/office telepresenceRemote access to home content
3 © Nokia Siemens Networks
Expected development within the next 3 years
Increases strongly (++)
Decreases strongly (--) Increases (+)Decreases (-)
Stays the same
87
62
61
63
65
62
65
58
62
77
16
Multi-sided business
Fixed Broadband
IPTV
Other VAS
Advertising
Carrier services
VoIP
Messaging
Others
Mobile Voice
Mobile Internet
Entertainment
86
2
3 5
5
3 7
8 18
4 21
6 31
21 44
16 83
36 37
54 25
44 33
52 20
43 24
57 14
34 9
48 6
29 6
25 6
10 2
27
20
14
28
27
29
47
19
40
31
22
1
This is what service providers expect to happen…
Source: Nokia Siemens Networks operator survey 2010
4 © Nokia Siemens Networks
… and this is what it means: the traffic explodes – but revenues don’t
40
60
80
100 (ExaByte/month)
2009 2011 2013 2015
Global WIRELINE traffic
Residentialunicast TV
Residential internet
Business internet
Voice traffic
1.0
1.5
2.0
2.5 (ExaByte/month)
2009 2011 2013
Global MOBILE traffic
Smartphones
Mobile Laptop
Voice traffic
2015
Voice dominated
Data dominated
Traffic volume
Revenue
Time
Source: Nokia Siemens Networks 2011
5 © Nokia Siemens Networks
The service providers’ force field: three key success factors make the difference
Multi-screen broadband
Declining loyalty
Web x.0 drives
behavior
Customerexperience
Transforma-tional agility
Cope with ever increa-sing demand
Consumers
Cloud computing is
taking off
Web2.0, UC and mobility
join
Vertical services gain momentum
Enterprises
Overthe top players
New ecosystems
New experiences
New business
rules
Disruptivego-to-market
strategies
Indifferent broadband
offers
Dynamic service
landscapeCSPs
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Current transport networks are too complex for the challenge: Simplification is needed
residential
enterprise mobile
Efficiency
Evolution
Experience
• Easy operation• Lower cost per
bit
• High Throughput
• Low Latency
• Ready for new services
• Ready for new business models
7 © Nokia Siemens Networks
Next Generation Optical Transport (NGOA):Simplified, converged access for the future
up to 100 km
ONT
Splitter
Metro
POP1Gbit/s
DS & US
Network Simplification
Simplify connectivity and
aggregation layers
Several thousand
wavelengths
Point-to-point connectivity
over a fibre tree
Passive infrastructure
Coherent detection for
increased reach
Investment Protection
New revenue streams
up to 1000customers
8 © Nokia Siemens Networks
Open Lambda Initiative:Multi-purpose, multi-operator models
Passive splitter
Passive filter/combiner
CSP1
CSP2
CSP3
Longdistance office
Full spectrumon fiber is shared
Spectrum management
& coordination
CSPs can run different applications/technologies over same fiber
Build one network and assign wavelengths to CSPs
Build one fiber infrastructure to serve several CSPs
And further 5 major European operators without public reference
9 © Nokia Siemens Networks
Recognition for a new idea: FTTH’s Innovation Award in Technical Category
Milan, February 2011
10 © Nokia Siemens Networks
Thank you