Post on 13-Feb-2017
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Minority Postdoc Social Media Audit
By: Sabre Marketing Group
OverviewBy: Holloman Niles
Growing Market for Diversity
Increase ad sales to clients
Add incentives for donations
Increase new readers
Competitive AuditBy Natasha Bertolucci
The marketing audit is fundamental to any companys marketing planning process. To audit your marketing is to analyze and evaluate each step of a firms marketing approach, activities, aims and results achieved. In order to develop an effective marketing audit strategy, the company should write a report about a brands digital presence in relation to its competitors digital presence.
Minority Postdoc Tweets per day
Channel Data AnalysisBy: Janice Adams
33%Of visitors come from a search engine.
Bounce Rate: enter the site and then leave the site instead of staying and clicking on other links.
What do we recommend?
SEO: How it fits into minoritypostdoc.orgBy: Travis Smith
SEOGoogleWhere Minoritypostdoc.org landsSearch TermsPostdoctoral PositionsMinority Postdoctoral Positions
Minority Postdoctoral Positions#1 AND #2 Organic Search Result
Postdoctoral PositionsListed as #18Second page
WHY THIS IS IMPORTANT
Minoritypostdoc.org : twitter onlyReasonsTimeChanges
ObservationsBy: Ugwu Uche
Main ChannelsDirect Email MarketingEvent Networking
Results OverallBy: Theresia Goode
Other Social Media SitesCurrently, Minority Post Doc is not on Facebook, Pinterest or Google+
Objectives and Results
ConclusionBy: Holloman Niles
Filling in a needed gap
Only national organization focused on aiding minority postdoc students
The market for diversifying STEM fields continues to grow
Their impact has the potential to be HUGE
RecommendationsBy: Ugwu Uche
Update Website to Web 2.0/3.0 ProfileOrganize and Share ContentIncorporate Blog features in content (Share, Comment, Like)Create and incorporate CTA plan
LinkedInAs of February 2015, there are 347 million users on LinkedIn. 107+ million are in the U.S.A. LinkedIn has a reported 187 million Unique visitors per month.Only 13% of LinkedIn users are considered millennials (15-34 year olds) and close to 39 million users are current college students or recent graduates.41% of millionaires are registered users of LinkedIn.13% of users dont have a Facebook, 59% dont have twitter, and 83% dont have a Pinterest94% of recruiters use LinkedIn to get candidates for positions and 40% of users use LinkedIn to search for Jobs.