HOT SEAT LAB: Getting More Marketing Bang from Your Videos

Ron PloofOC New Media, LLC

@ronploof

ronploof@gmail.com

http://ronamok.com

cell: 949.230.6194

Talking Heads

New Hires/Video DiariesPanel Discussions

Interviews

Talking Head

Panel Discussion

Interview

New Hires/Video Diary

Analysis

• Text Descriptions• Organization (align with goals?)• Presentation (inconsistent, pop-ups, web

pages)• Content (find corporate voice)• File Formats (FLV and WMV downloads)• Public Measurements

Public Measurements

Youtube.com/Deloitte

YourFutureAtDeloitte

Deloitte YourFutureAtDeloitteChannel Views 10,988 5,291Total Upload Views 47,824 29,584Joined October 09, 2007 September 11, 2009Subscribers 212 76

Parting shots

Be helpful

“The quality in itis more important than

the quality of it.”

There’s only one George Lucas

No Intermissions

Don’t Forget Humor

@ronploof

ronploof@gmail.com

http://ronamok.com

cell: 949.230.6194

Photo Creditshttp://www.flickr.com/photos/kt

http://www.flickr.com/photos/ripizzo

http://www.flickr.com/photos/maomejia

http://www.flickr.com/photos/umjanedoan

http://www.flickr.com/photos/makelessnoise/

http://www.flickr.com/photos/darkness/

http://www.flickr.com/photos/jurvetson/

http://www.flickr.com/photos/cc_chapman/