mozingo portfolio spring 2013

7/30/2019 Mozingo Portfolio Spring 2013

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Advertising & Rebranding PortfolioAdvanced Advertising Strategies Course

Spring 2013


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Table of Contents

Introduction and Event Recap...........................................1

Sponsors........................................................................10

PR.................................................................................12

Media Report.................................................................16

Social Media Event Recap...............................................25

Social Media Report........................................................27

Signage Report..............................................................33

Brochure Report.............................................................42Billboard Report.............................................................44

Zazzle Report.................................................................52

Directories Report..........................................................53

Silo Report.....................................................................58


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Event RecapOn the week leading up to the event, the stage was set up at Mozingo Lake

Recreation Park. Bearcat Sound set up its equipment on Friday, April 5 and

guarded it overnight. The advanced advertising class arrived at Mozingo Lakeat 10 a.m. on the morning o April 6. The schedule shown below demonstrates

the work that each student rom the class perormed throughout the day.

1

IntroductionThis portolio outlines the work o students in Advanced Advertising Strategies

course rom Northwest Missouri State during the Spring term 2013. This was the

second semester o a two-semester project, that is outlined at:AdvAdv.blogspot.com. Most o the class ocus was on rebranding Mozingo

Lake and organizing a re-opening event there.


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2

Event Recap (continued)

List o Activities:- 5K Early Birdie Fun Run- American Heart Association HeartChase- Bungee Run- Campus bus transportation- Fishing Tournament & Weigh-in- Hole Prizes- Hy-Vee Catering- KNIM Live Remote- Maryville Dance Academy- Missouri Department o Conservation

Water Tank- Minute to Win It- Moon bounce- Opening Act & Main Act- Park Tours- Popcorn Machine- Punt, Pass, & Kick- Scavenger Hunt- Sidewalk Sale

- Various games- X106 Live Remote- Zingo

Balloons Balloon towers (Borrowed rom NWMS) Banners and signs Bingo chips Bingo cage (From senior center)

Extension cords Face paint, paint brushes, mirror, cups Fishing line or balloon towers Football Logod items Paper towels

Popcorn and oil Popcorn machine (From NWMS) Popcorn bags Prizes or kids and adults Supplies or scavenger hunt

Supplies or Minute to Win It Tables Toys Hula hoops, balls, other small

(Borrowed rom NWMS) Various games piata, bean bag t

Supplies

Most prizes and games were purchased rom Oriental Trading Company


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Detailed April 6th Schedule

Main Boat Ramp 6:00 a.m. - 3:00 p.m. -- Fishing tournament

Gol Course Events 7 a.m. -- Register or 5k Early Birdie Fun Run 8 a.m. -- Begin 5k Early Birdie Fun Run 9 a.m. - 3:30 p.m. -- Hole Prizes Other activities -- Sidewalk sale

The Point Events 9:30 -- Shuttle leaves campus -- behind Wells Hall 8:30 -- Set up bands, begin sound check 10:00 - 11:00: Class sets up various activities at Point 10:00 a.m. - 7:00 p.m. -- Hy-Vee Catering 10:15 -- Registration begins or Heart Race (Stephanie) 11:00 a.m. - 1:00 p.m. -- American Heart Association HeartChase 11:30 -- Bus leaves campus 11:30 -- Zingo 11:40 -- Minuite to Win It 11:50 -- Scavenger Hunt Noon -- First Park Tour Noon -- Bus goes to campus Noon - 2:00 p.m. -- KNIM live remote Noon - 12:30 -- Maryville Dance Academy 12:50 -- Minute to Win It 12:30 -- Zingo 1:00 -- Park Tour 1:00 --- Bus goes to campus 1:10 -- Minute to Win It 1:20 -- Scavenger Hunt 1:30 -- Zingo 2:00 -- Park Tour 2:00 -- Bus goes to campus 2:20 -- Scavenger Hunt

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The Point Events (ctd.) 2:30 -- Zingo 2:30 - 4:00 -- X106 on the stage 3:00 -- Park Tour 3:00 -- Bus goes to campus 3:00 - -- Fishing Tournament Weigh-in 3:20 -- Scavenger Hunt 3:30 -- Zingo 4:00 -- Last Park Tour 4:00 -- Bus goes to campus

4:00 - 4:30 p.m. -- Opening act Tyler Folkerts 4:30 - 5:00 -- X106 does some promos as the bands switch 5:00 -- Moon Bounce closes 5:00 -- Bus goes to campus 5:00 - 6:00 p.m. -- Mitch Gallagher 6:00 -- 2nd bus leaves campus 6:15 p.m. -- First two buses return guests to campus 7:00 p.m. -- Last two buses return guests to campus

Results

Over 1,000 people visited the Mozingo Re-Opening event throughout the day.

Even three individuals associated with the Kansas City Chies stopped by the

Gol Course ater seeing the advertisements or the event.

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Event Photos

5

The crowd sits and listens to opening act Tyler Folkerts

Mitch Gallagher and his band perorm on stage


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6

Event Photos

Mitch Gallagher signing posters ater the concert

Perormance by theMaryville Dance Academy


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Event Photos

7

City Manager Greg McDanel and Assistant City Manager Ryan Heiland

Face Painting


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Event Photos

8

Children racing on the bungee run

Riders display their prizes on the tour shuttle


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Event Photos

Fishing Tournament Weigh-in on stage

Children waiting to begin the scavenger hunt


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SponsorsListed below are the dierent businesses in Maryville who donated to theRe-Opening Event, either or giveaways or various games or important pieces

that made the event possible.The three major sponsors were:

Hy-Vee - HyVee was a solid event supporter: not only did they provide ood atthe event, they took the entire burden o not knowing i there would be 200 or2,000 attendees. Typically at an event this size, caterers require the event hostto pay them upront or a minimum guaranteed attendance. Food at the eventwould not have been possible without the support o HyVee.

Additionally, they gave us a 1/2-page ad space in their regular, weekly

ull-page ad in the Post. They also allowed us to hang in-store ambient adver-tisements the week beore the event; they stued event bag inserts or 2 weeksleading up to the event; they allowed Fred the greeter to hand out promotionsthe week beore the event; and they provided a promotion table eaturing MitchGallagher the morning o the event.

Overall, we couldnt have asked or a better partner. We believe HyVeesinvolvement is equal to at least $1,000 just in the promotional eorts alone.

Northwest Missouri State - The university provided transportation in theorm o buses and shuttles that were used to transport students and Maryville

residents to the lake and to conduct tours o Mozingo Lake. This allowed us towork on your goal o getting more college students to the event, and to helpwith the act that many Maryville residents are unaware o all Mozingo has tooer. Whereas there were practically no students who took advantage o thetransportation to the Lake (despite our relatively robust on-campus promotions),the hourly tours were almost always ull, taking about 45 Maryville residents onthe 45-minute tour. Without the universitys support, these eorts would not havebeen possible.

The total value o the Northwest donation was $1,200.

Citizens Bank- Citizens Bank responded to our request to subsidize the eventposters -- which was also an insert in the Missourian, an event handout, andan autograph piece or Mitch Gallagher. Without Citizens support, this piecewould not have been possible.

Citizens provided $800 or this piece, and in exchange received a por-tion o the back o the poster or an advertisement.

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Sponsors (continued)

Local businesses also provided various donations that were used as giveaways.

Listed below are the businesses generous enough to donate:

Jocks Nitch 3 Bearcat T-Shirts

The Hangar 2 Movie Passes

Jass Salon 5 Free Tans

Pagliais 4 Buet Coupons

My Favorite Mun 25 Coupons or 4-pack Muns

Maryville Florists 2 $20 Git Certicates

KXCV-KRNW 4 T-Shirts

Benellis 22 Coupons or Personal Pizzas

Bearcat Lanes 10 Free Bowling Passes

Big Birds 1 Mug

Tight Lines 150 Fishing Lures


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12

Public RelationsDue to the shortage o the advertising budget, it was important to draw

people to the event using public relations. A press release was created andapproved by the City Manager and Assistant City Manager and sent out to

various media outlets.

It was important to grab a variety o audiences, so the media coverage

included print newspaper, online newspaper, radio, television and campus

media relations. Maryville and St. Joseph were hit the hardest or needed

coverage because o the proximity o the event. Kansas City, Missouri and

Des Moines, Iowa were also included in the PR list, so we could get, not just

coverage or the reopening event, but a wider range o interest or the Mozingo

Lake Recreation Park as a whole.

Local (within Maryville) coverage was extensive. The event was covered

by all local papers, radio stations and campus television. St. Joseph coverage

also went very well, while it wasnt as extensive as Maryville, the event drew

the interest o The St. Joseph News-Press, the largest paper in St. Joe and KQTV

travelled to the event or coverage.

When it came to Kansas City and Des Moines, the coverage aded out,

however, all radio stations in Kansas City and most in Des Moines were willing

to add the event to their community calendars. In that aspect, some coverage

was still out there in the arther reaching areas.

Overall, the media coverage o the event was successul and in the long

run, I believe it will draw more interest to the park as a whole.


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13

PR Media List

Location Publication Media Type Phone No. Contact Sent Out Coverag

Maryville, Mo. The Northwest Missourian Newspaper 660.562.1224 in person Yes Yes

Maryville, Mo. Maryville Daily Forum Newspaper 660.562.2424 email Yes Yes

Maryville, Mo. Nodaway News Leader Newspaper 660.562.4747 email Yes Yes

Maryville, Mo. Northwest Media Relations Campus PR 660.562.1704 email Yes Yes

Maryville, Mo. KNIM Radio 660.582.2151 email Yes Yes

Maryville, Mo. KXCV Radio 660.562.1163 email Yes Yes

Maryville, Mo. KZLX Radio email Yes Yes

Maryville, Mo. KNWT TV email Yes Yes

Savannah, Mo. Savannah Reporter Newspaper 816.324.3149 email Yes Not Yet

St. Joseph, Mo. St. Joseph News Press Newspaper 816.271.8500 email Yes Yes

St. Joseph, Mo. Griffon News Newspaper 816.271.4460 email Yes No

St. Joseph, Mo. St. Joseph Post Newspaper website Yes Yes

St. Joseph, Mo. St. Joseph Telegraph Newspaper 816.248.1686 email Yes No

St. Joseph, Mo. KFEQ Radio 816.364.6868 email Yes Yes

St. Joseph, Mo. KKJO Radio 816.233.8881 email Yes Yes

St. Joseph, Mo. KGNM Radio 816.233.2577 email Yes No

St. Joseph, Mo. KQTV TV 816.364.2222 email Yes Yes

Mound City, Mo. Mound City News Newspaper 660.442.5423 email Yes Yes

Kansas City, Mo. Kansas City Business Jour. Newspaper 816.421.5900 email Yes No

Kansas City, Mo. Pitch Newspaper 816.561.6061 fax Yes No

Kansas City, Mo. The Northeast News Newspaper 816.241.0765 email Yes No

Kansas City, Mo. Kansas City Star Newspaper 816.234.4826 email Yes Not Yet

Kansas City, Mo. KC Globe Newspaper Newspaper 816.531.5253 email Yes Not Yet

Kansas City, Mo. KCFX Radio 816.576.7739 email Yes No

Kansas City, Mo. KCUR Radio 816.576.7739 email Yes Yes (CC

Kansas City, Mo. KLJC Radio 816.331.8700 email Yes Yes (CC

Kansas City, Mo. KBEQ Radio 816.753.4000 email Yes Yes (CC

Kansas City, Mo. KPRT Radio 816.763.2040 email Yes No

Kansas City, Mo. KFKF Radio 816.576.7794 email Yes Yes (CC

Kansas City, Mo. KGGN Radio 816.333.0092 email Yes No

Kansas City, Mo. KCKC Radio 816.576.7102 email Yes No

Kansas City, Mo. Kudl FM Radio 816.576.7981 email Yes No

Kansas City, Mo. 106.5 The Wolf Radio 913.576.7000 email Yes No

PR (continued)


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PR (continued)

Location Publication Media Type Phone No. Contact Sent Out Coverage


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PR (continued)


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Media ReportThree weeks prior to the April 6th Re-Opening Celebration, print and radioadvertisements were purchased, which all ran two weeks beore the event. Hereis a list o local entities rom where you purchased advertisements, ollowed bywhat they looked like:Penny Press:- One 1/8 page color advertisement $100 (combo rate with Daily Forum) Ran Tuesday, March 26th- One 1/4 page color advertisement $125 (combo rate with Daily Forum) Ran Tuesday, April 2ndNodaway News Leader:- One 1/8 page black and white advertisement $90

Ran Thursday, March 28th- One 1/4 page black and white advertisement $180 Ran Thursday, April 4thNorthwest Missourian:- One triple-purpose insert/poster $1,300 ($800 covered by Citizens) Ran Thursday, April 4thMaryville Daily Forum:- One 1/8 page color advertisement $100 (combo rate with Penny Press) Ran Friday, March 29th

- One 1/4 page color advertisement $125 (combo rate with Penny Press) Will run Friday, April 5th*The Post:- Two dierent-sized advertisements. Out on TuesdaysIncluded with Hy-Vee bag inserts.KXCV/KRNW:- 64 advertisements on-air over two week period $244

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Media Report (continued)

*KZLX:- About 42 advertisements on-air over two week period Also provided live remote on April 6thAd. cost actored in with sound equipment.*KVVL/KNIM:- Advertisements on-air- Circular Also provided live remote on April 6thCost negotiated prior to these media buys.

Total Media Buys or City o Maryville = $1,239 Total Spent on Print = $995 Total Spent on Radio = $244

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Penny Press and Maryville Daily Forum

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Nodaway News Leader

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KNIM/KVVL Circular

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The Post

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The Northwest MissourianFront:

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The Northwest MissourianBack:

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All Publications/Circulars

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Social Media Event RecapIn order to promote the Mozingo Re-Opening Celebration, the utilization

o Facebook was imperative to the success o the event. Facebook allowedMozingo to reach many people and create a buzz regarding the event, along-

side the other promotional items and advertisements.

We started the promotions on Facebook by creating an event page rst

that would allow people to RSVP to the Re-Opening online and see updates

regarding the event. We then changed the cover photo o the Mozingo Lake

Facebook page to an event specic graphic that promoted event items such as

the concert and shing tournament. The cover photo was an important step as it

acts as a virtual billboard to show o what is going on with Mozingo Lake.

The promotion o the event started about three weeks beore the event to

give it proper lead-in time that would create some hype about what was going

on at the event. We shared videos rom YouTube eaturing songs by both Mitch

Gallagher and Tyler Folkerts to show the kind o music visitors o the park could

expect. We also requently shared the Facebook event page and describing thehappenings o the event.

In the week leading up to the event, we started a heavy posting sched-

ule to ensure maximum exposure o the event. This typically consisted o one

to three post each day with images, videos and sharing the event page. On

April 3, we showed some images o the Hy-Vee ambient ads to do some cross

promotion with the Maryville Hy-Vee Facebook page. These post were verysuccessul with a picture o Fred Mares (Hy-Vee greeter) garnering 17 likes and

a gallery o dierent ambient ads garnering 11 likes. The day beore the event

we posted an image o what the weather was going to be like along with a list

o the activities that would be happening at the park.

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Social Media Event Recap (continued)

On the day o the event we posted in the morning to get some last minute

reach out o the event or those who were still undecided on whether to attendor not. Ater the event we asked or users to share images o the event and we

posted a picture o the Thank You For Coming sign that is seen when exiting the

park that was well received. The ollowing day we posted 140 images into an

image gallery on Facebook and asked users to like, share and tag themselves in

the photos. This got a great response with our shares, 6 likes and many users

tagging themselves in the photos.

The event page had 258 users saying they were attending, 171 saying

they might turn the event and 2,004 users that were invited, but did not reply.

Many posted pictures rom the event on either the event page or to the main

Mozingo Lake Facebook page. Throughout the time o promoting the event the

likes and reach o the Mozingo Lake page increased with 123 new likes rom

the beginning o the campaign until the Monday ater the event. We also had

an average o 40.22 page views per day during the campaign period and an

average o 15 unique page views per day during the campaign period.

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Social Media ReportPart o the eort involved with the rebranding project included building out

a Facebook presence. This media channel was established by the Fall 2012 Ad-

vanced Advertising Strategies course and built out by the Spring 2013 Advanced

Advertising Strategies course.

An audience was built up over the semester on the Facebook page, eventu-

ally culminating in a total o 440 Likes to the page (as o April 21, 2013). During

the promotion phase or the Mozingo Re-Opening Celebration, the event was

pushed hard through Facebook, heavily promoting the concert eaturing Mitch

Gallagher and Tyler Folkerts. Promotional tie-ins through other mediums, such

as ambient ads and physical presence on the Northwest Missouri State campus,

were included on the page as well.

Ater the Re-Opening Celebration, images taken during the event were in-

cluded on the Facebook page to help urther promote Mozingo Lake Recreation

Park. So ar, the eorts to push the photographs among the audience have proven

wildly successul, with the urthest reaching out to the audience yet on Facebook.

Later posts included images o the updated gol clubhouse interior and new mer-

chandise.

The ollowing are recommendations to ollow or continuing the success o

the Mozingo Lake Recreation Park Facebook page. These recommendations are

based upon best-practice methodologies developed by advertising and marketing

agencies rom around the world. The practices are designed to urther reach out

to a greater number o the target audience and mature the relationships with the

target.

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Social Media Report (continued)

The Audience

Based upon previous work with the client, the primary target or Mozin-

go Lake Recreation Park are the residents o Maryville, Missouri. This includes

people within the city limits and the surrounding area, as well as students rom

Northwest Missouri State University. The relationship with this target audience

has been developed substantially in the past our months, but can be urther

grown.

An important ocus should be upon the students at Northwest Missouri

State University. Because the roster o students at the university changes rom

year to year, it would be wise to continue ocusing eorts on this target demo-

graphic. Students at the university are oten not amiliar with the surrounding

area around Maryville, so building out to that target is a must or the success o

Mozingos Facebook presence.

Determine Roles

With access to the Mozingo Lake Recreation Park Facebook page being

potentially spread among several persons, it is important to determine roles or

who will be responsible or conducting posts on the Facebook page. Keeping

roles simplied to one or two individuals will keep mixed messages rom being

posted on the Facebook page. Currently, Maryvilles eorts to develop a city

hall administration intern should help keep mixed messages rom occurring on

the Facebook page.

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Another important element to look into is the development o a decision tree

In the event o something occurring at Mozingo Lake, a fowchart should be established that should allow or the managers o the Facebook page to know what to

say to keep the target engaged. Todays internet users oten fock to social media

or the latest inormation at a location, so it is o importance that the Mozingo Lak

Recreation Park be prepared to respond to its audience in the event o something

occurring at Mozingo Lake.

Develop Content

Relative and ocused content should be regularly posted to the Mozingo Lak

Recreation Park Facebook page. This content should ocus on a core element o th

park, such as golng, camping or shing. General posts should be casual remind

ers to the audience o what is available at Mozingo Lake and how the audience

can get engaged at the lake. These posts should be planned out beorehand, with

a specic goal in mind with the post.

Posts should be simple and short. An eective Facebook post should be

around 30 words and be to the point. A post should contain one idea and ollow

proper English grammar rules. And a post should lead with interesting inormation

beore expanding with more ino.

Keeping posts spaced at a minimum o three hours is advised. I too many

posts began circulating in a short period o time, a user may not see all o the

posts, or worse, never see the posts based upon how Facebook displays posts in

the newseed. By keeping posts spaced at a minimum o three hours, it can be

guaranteed that posts will show up in a users newseed.

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Taking advantage o the day and time is also important. Current data

shows that weekends primarily Saturdays and Sundays work best or reach-ing out to an audience. The time o day can vary or the target audience, but

typically posts made in the aternoon work best or reaching out to an audience.

And keeping posts to a maximum o seven per week work best or interact-

ing with the audience. Data shows that 1-2 posts per day also work well with

engaging the audience. So ocusing upon two posts per day on the weekend

should maximize the potential impact with engaging the audience.It is important to note that too many posts in a set period o time, such

more the two per day or more than seven per week, can create too much noise

or the target audience to engage with. In the event o this happening, the news-

eed or a user can become oversaturated with posts rom Mozingo Lake Recre-

ation Park and are thereore more likely to ignore the posts. Maintaining a set

level o posts throughout the week is very important or continuing the success o

the Mozingo Lake Facebook page.

An element to consider when creating content or the Facebook page

include the physical conditions o Mozingo Lake on the day o the post. Should

the weather be adequate or being outdoors, a targeted post regarding the

weather should be considered. This will prompt curious users to consider poten-

tially visiting Mozingo Lake on the day o the post.

Using images to share with the audience is also a very eective meth-

od or engagement. Based upon the post-celebration images uploaded ater

the Re-Opening Celebration, audience are most engaged when they can see,

share, and tag photos at an event they attended.

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Facebook Events

Special consideration should be given to Facebook events. Creatingevents on Facebook allows users to notiy o their appearance at an event that is

set to occur at Mozingo Lake, as well as invite riends to the event. Inormation

or an event can also be posted directly to the events page.

Events should be established well ahead o their actual date. All relevant

inormation should be included when an event is created on Facebook. By ol-

lowing an early creation or an event with all relevant inormation, the audiencecan schedule the event into their personal calendar, as well as provide time to

invite their riends.

Frequently reminding users on the Mozingo Lake Recreation Parks Face-

book page o an upcoming event is important to consider as well. A couple

o posts per week should be dedicated to reminding the audience o the event

without oversaturating their newseeds. As the date or an event comes closer, a

steady increase in posts regarding the event should be undertaken.

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Measurable Data

Posting content is more than nding the right words to say, but also ensur-ing that the content is measurable. Facebook helps make this inormation mea-

surable through a system they employ called EdgeRank. This system bases posts

upon three actors: anity score, edge weight, and time decay. By determining

the 1) level o interaction with a person whos liked a page, 2) the importance

o the content in the post, and 3) the timeliness o the post, Facebook will deter-

mine where and when that post will show up on a users newseed.To keep content measurable, it is important to state again that posts should

be relevant to Mozingo Lake Recreation Park. The posts should allow or the au-

dience to engage with each post, such as liking, sharing, or commenting upon

the post. Keeping a consistent level o posts through a weeks time will also help

with a posts EdgeRank. By considering these actors when creating a post, the

Facebook or Mozingo Lake should remain successul and build a large audi-ence base.

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Signage Report

33

Five usability tests were conducted on drivers who were unamiliar or had

never visited Mozingo Lake Recreation Park. These tests provided inormationto evaluate the usability o Mozingos current signs. The chart below shows a

breakdown o how dicult it was or each driver to complete a task. The levels

o diculty include Easy, OK, Hard, and Gave-Up (G-U). Hard and G-U have

been highlighted in red to demonstrate which tasks were most dicult.

1 2 3 4 5 6 7 8 9 10 11

Cassie Hard OK Easy Easy G-U Hard G-U OK Easy G-U Easy

Colby Easy OK OK Easy Easy OK Hard Easy Easy G-U OK

Haley Hard OK OK Hard OK Easy G-U Easy Easy G-U OK

Jake Hard OK Hard Hard Hard Easy G-U Easy G-U G-U N/A

Matt Hard Easy Easy Hard Hard OK Easy Easy OK G-U OK

1 Drive to Mozingo.

2 Drive to the gol clubhouse.

3 Drive to the beach.

4 Drive to the Phillips shelter.

5 Drive to the Pride Lions shelter.

6 Drive to the campground.

7 Drive to the community building.

8 Drive to the Youth Camp.9 Drive to the cabins.

10 Drive to the equestrian trails.

11 Find a boat ramp. Find another. Which is handicapped?

Full usability tests are available at the back of the portfolio.


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Signage Report (continued)

Driving to Mozingo rom Maryville

- For all but one o the testers it was hard or them to even know how to get toMozingo rom campus.- Many suggested that there be a sign on First Street saying Mozingo so manymiles that points the direction they need to head.- I you have never been out there it is hard to know what direction to head outo Maryville. In Haleys report the tester went the wrong direction and made itall the way past Applebees beore noticing she was going to wrong way. Sheturned around at U.S. 71. Finding the Ed Phillips Shelter

- This seemed to be hard or three out o the ve testers.- The sign is set back to ar rom the shelter and it is hard to notice.- In Haleys report she said that her tester missed the sign the rst time becauseshe was looking at the right side, and the sign is on the let.- This sign was airly simple or Cassie and Colbys testers to nd ater they gotthe beach. Finding the Pride Lions Shelter (Host Lions Shelter)- This was unclear to a ew o the testers because there is also a Host LionsShelter, but the test said to nd Pride Lions Shelter.

- We think it would be easier to nd i the signs just said Lions Shelter.- In Jakes report he said that the tester was not able to nd any signage at allor the Host Lions Shelter. Finding the Community Building (Multipurpose Building)- This task was very hard to complete, a ew o the testers never ound theCommunity Building.- We think it would be better i it was either called the Multipurpose Building orthe Community Building. It is reerred to as both but its the same building.- Cassies tester thought the inormation building was the same thing as the com-munity building. That is all her tester ended up nding because there was notan exact sign or this building. Finding the Equestrian Trails- Not one o the testers was able to nd the Equestrian trails.- There needs to be a sign indicating that the trails exist and it needs to showthem what directions they are. We think it would be a good idea to have morethan one sign maybe at the beginning o the trail and then again at the endingo the trail.

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Major Difculties


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Overall Sign NeedsMore signs leading to Mozingo

- It would be nice to have more signs as you are driving out to the lake to assureyou that you are going in the right direction.- Like we mentioned earlier, there should be one on the square by First Streettelling you what direction to go, and how many miles it is rom there.- It would also be helpul to have a ew signs as you are traveling out there to let

you know how many miles ahead it is. Double-sided signs- Many o the testers thought there should be double sided signs so you can seethem rom both directions.

- As Macy was driving around out there hersel, she thought the same thing.The one she really thought would benet rom being double-sided was the signcoming out o the clubhouse. You cant see this sign to know what way every-thing else is.- The only problem with having double-sided signs is that it would obviously bea lot more money to deal with.

Larger entrance sign- It would be helpul i the sign entering Mozingo was larger. It isnt very bigand the entrance is very easy to miss i you arent paying attention.

- Colbys driver almost missed the entrance because he was still driving 60 mphwhen he began to approach it.- The entrance is kind o on a slight hill, so it would be very helpul i the signwas bigger and you were able to see it rom the bottom o the hill.

Huge maps o Mozingo at entrance on Liberty Rd. and at inormation building(also include brochures with map)

- It would be very helpul i by the entrance sign there was a map o the wholepark that you could look at.- Maybe i we have a big kiosk like they do in the mall we could put the signs

inside o that along with a map.- This would also be a good place or visitors to stop and take picture and pickup a brochure o the park.


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Better looking signs, consistent throughout park and outside o park- Many o the testers said that the signs were aded and not in very good shape.- We need to make sure that all o the signs are the same throughout the park.Right now the signs are dierent sizes making it easier to nd some than it is tond others.- All o the signs need to incorporate the new logo.

Better utilize the inormation building area; people know that they need to go to that area or directions- The inormation building needs to have everything there is to know about thepark available or the visitors.- This would be another good place to have a map o the park along with

brochures to pick up.- We think that all o the directions to where things are at need to be located inhere. People go to this area to get direction around to park.

Mobile Accessibility- Include MozingoLake.com/map on signs to allow visitors to use their smart-phones to view a map o the park.

Specifc Sign Suggestions

Add sign next to road or Tent Camping- The Tent Camping sign is hard to see when driving because it is not next to theroad. Instead, the sign is posted on a shack along with prices.- Cassies driver (page 4) had diculty nding the tent campground even thoughhe remembered driving past it previously. He did not nd the tent camping untilhe slowed during his third time down the road.- Colbys driver (page 2) and Matts driver (page 8) both pass the campgroundand realize they missed it ater passing.

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Add Multipurpose Building on directional signage- This building is reerred to as the Community Building in the usability papers.- Three o the ve drivers gave up on this task and did not nd the multipurposebuilding. Colbys driver had a very dicult time but eventually ending up at thebuilding because it was the only road he had not taken. Matts driver only oundthe building because he had already seen it while searching during a previoustask.- There is no signage indicating that Mozingo has a Multipurpose Building.

Better signage to the clubhouse- Colbys driver (page 1) and Haleys driver (page 2) both mistaken the Gol

Course Management Facility or the clubhouse at rst.- When Cassies driver (page 2) had reached the clubhouse, he was unsure ihe was at the correct location.- Beore reaching the clubhouse, Matts driver (page 4) wonders whether he hadalready passed the clubhouse.

Better dierentiation between Park Maintenance Building and Youth Camp- Cassies driver (page 5) pulled up to the Park Maintenance Building thinkingit was the Youth Camp because the directional sign points orward or both the

Park Maintenance Building and the Youth Camp.

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Move directional sign by Gol Clubhouse- Haleys driver (page 3) could not use this sign or directional guidance whenleaving the gol clubhouse because it is placed beore turning into the club-house. The sign should be moved back so it is easy to use when on Liberty Rd.as well as when coming rom the clubhouse.

Move the Ed Phillips Shelter sign- This sign is too ar orward as well. The shelter is much arther back than thesign, which can be conusing to drivers.

- Haleys driver (page 4) passed by the shelter then ound it later. Matts driver(page 7) commented that it was so misleading to call it a shelter. This is mostlikely because the sign is not next to the shelter. Increase size o signs that label the Beach, Fishing Dock, Boat Ramps, and Shelters.- These signs consist o one piece o wood. They are thin and not very notice-able when driving. Some o the signs do not ace the driver o the car either. In-stead, they are pointed directly at the street, which can be dicult to read whendriving towards the attractions. (Tent Camping sign would all into this categorytoo i there were a sign on the road.)

- Colbys tester (page 1) complained that the sign or the beach was too small.

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Add signs or the beginning and ends to trails

- All 5 o the test drivers gave up trying to nd the equestrian trails. These driv-ers had drove around most o the park by the time they reached this task andhad not seen any trail signs.- Cassies driver (page 6) was very rustrated at this point. He attempted to ndthe trails by going toward MOERA then back to the entrance, but eventuallysaid, I have no idea where to go. Im tired o aimlessly driving around. I cantnd it at all.- Colbys driver (page 3) is also tired o being lost. He says that he does not seeany signs or the Equestrian Trail, but attempts by going back toward Liberty Rd.- Haleys driver (page 6) also commented about going all through the park al-ready and seeing no signs.- Matts driver (page 10) says that he would attempt to drive back in the direc-tion he came rom and be on the lookout or a right-hand turn.- Jakes driver (page 2) spent 30 minutes trying to nd the equestrian trail beoregiving up.

Add road sign or 245th Street

- Matts driver was exiting the park and reached 245th Street, then asked, Isthis Liberty Rd.? Would be nice i there was a street sign.

No Motor Vehicles sign by the beach and Lions Shelter

- Matts driver (page 5) was conused by the No Motor Vehicles sign near thebeach. This sign is or the sidewalks at Mozingo, but to a rst time visitor, thesign could easily be conused with belonging to the parking lot or the beach.These signs are also next to the Lions Shelter parking lot.

Trail Marker Signs

This is an example o what a trail marker could look like:

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ProvidersWe recommend these providers because they oer sandblasted HDU

signs, which are lighter than wood and do not crack, warp, or bow. They arealso cheaper in price while still maintaining good quality. All o the providersalso oer dierent shapes o signs so the style used or the Mozingo Lake Recre-ation Park entrance and the Gol Course entrance can be continued.

Art Sign Works Inc. artsignworks.com KC Sign & Awnings kcsignco.com Signs by Tomorrow signsbytomorrow.com

Phase Plan

Phase 1[Complete] Update Mozingo Lake entrance and gol course entrance signs.

Phase 2Update entrance sign on Highway 136. Add Welcome Sign on Liberty Road.

Phase 3

Update signs behind Inormation Booth, which direct visitors to dierent ameni-ties at a ork in the road. Update directional sign with RV Park, Cabins, YouthCamp, and other amenities.

Phase 4Add all signs with the red point-markers on Google map. Change all othersigns.

Phase 5

Remove signs marked by the red emergency triangle.

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Google Map

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To view our online map, please visit: http://goo.gl/maps/NDxi.


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Brochure ReportThe brochure or the Mozingo Lake Recreation Park had to be created to

uniy the new branding, logo and the change your campaign. At rst the newbrochure was based o o an eight sided brochure that had been created by

the Fall 2012 class, but upon nding limitations in page sizing, it was soon

changed to a much easier to manage six panel tri-old.

As per the clients request we created the brochure as a way to market the

various amenities o Mozingo Lake Recreation Park as opposed to the previous

customs o eaturing cost o the amenities and rules o the park. The space on

the brochure could be put to much better use by promoting what Mozingo Lakehas to oer. What weve tried to accomplish with this brochure is to display the

well-known amenities such as the gol course, lake and camping, and combine

those with some lesser-known amenities such as the walking trails, equestrian

trails and the youth camp.

When designing the new brochure we wanted to keep unity with the

Change your... branding o the new Mozingo Lake, so we used the same

onts that were included in the advertising and social media side o things tokeep everything cohesive. We also used the polaroid style to display images

similar to the design included on the advertisements leading up to the Mozingo

Re-Opening Celebration

The rst panel displays the Change your... text as well as basic inorma-

tion such as the website link and important phone numbers to contact or inor-

mation on the park. The back panel eatures inormation about Mozingo Lake

merchandise and where it can be purchased as well as a link to Mozingo LakesFacebook page. The panel that is seen when rst opening up the brochure re-

gards the MOERA Outdoor Recreation Area and the Walking/Equestrian Trails

with an image o the walking trails in use. There is text or these amenities listing

their purpose and various inormation about them.

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Brochure Report (continued)

Brochure Layout

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Billboard ReportRenting billboard space or Mozingo would be a good investment. Bill-

boards can serve as an important reminder to those who have visited Mozingoin the past, can drive trac to Mozingo or prospective visitors, can showcaseeveryone the rebranding that has taken place and also display some o the valu-able assets that exist at Mozingo.

Earlier this semester, a list o places rom which to rent billboard spacewas compiled. Several phone calls were made in early February and leadswere generated. Fortunately, you have several options to choose rom. How-ever, availability varies and some may or may not currently be available, butcontracts with other advertisers may be ending soon. Regardless, this is the listo options you have i you choose to advertise on a billboard in the uture.

1. Alva Ruark: 816-475-2431- Alva owns a arm with property along the edge o 71 Highway, just o theexit rom I-29 North. You may have seen the Northwest Missouri State billboardnear the same area i you came rom St. Joseph. Your billboard would be inront o Northwests.- This option has a great location, but a lot o work would be involved to put itup because vinyl artwork and installation is not provided.

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Size: 14 x 48Price: $375/monthContract: Set up or one year at a timeLocation: Facing Northbound trac on East side o 71 HighwayNotes: Lighted; Vinyl not provided; installation not provided


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Billboard Report (continued)

2. Waitt Outdoor: www.waittoutdoor.com- Dan was my contact in February. He is in charge o the cluster o billboardsalong 71 Highway near the Maitland exit; thereore, you have several optionsjust in that small area its just a matter o nding out when the right time torent is. His cell phone number is 913-787-4540.- Their website has a list o billboard inventory all across the Midwest.- This billboard location could be priority or you. People coming to Mozingorom the South would easily see it and it is one o the cheapest options that isnttoo ar rom the city. Plus, most o the labor is done or you at a one-time ee(compared to the previous option).- Other billboard sizes in the same area and along I-29 are also a possibility,

but again, availability varies.

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Size: 12 x 30Price: $150/month plus $260 one-time ee or artwork and installationContract: Most are long-termLocation: Facing Northbound and Southbound trac on East side o 71 High-way

Notes: Lighted; Vinyl provided

Size: 14 x 48Price: $800/month plus $550 one-time ee or artwork and installationContract: Most are long-termLocation: Facing Northbound trac on I-29 near Dearborn exitNotes: Lightes; Vinyl provided


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3. Porlier Outdoor Advertising Co: www.porlier.biz- Terrie Blankenship was my contact in February. She had lots o billboard op-tions along I-29 near Rockport, Dearborn and Platte City, which were not avail-able when we last spoke. Her phone number is 636-373-0398.- She later sent me inormation on a billboard near the intersections o I-435 andI-29 North (a little south o KCI Airport).- Porliers website has an extensive list o billboard inventory all across Missouri.

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Size: 14 x 48Price: $1,200/monthContract: Year-long contractsLocation: Facing Northbound trac near I-29Notes: Lighted; Vinyl provided


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4. Lamar Outdoor Advertising: www.lamaroutdoor.com- Carol was my contact in February. Her phone number is 816-596-0309.- Lamar Outdoors website has a list o billboard inventory all across thecountry. However, calling Carol is easier than navigating their website.

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Size: 14 x 40Price: $800/month plus $1,260 one-time ee or artwork and installationContract: Most are long-termLocation: Along 71 Highway SouthNotes: Lighted; Vinyl provided and guaranteed or one year; Their artists can

create something or you can submit your own design

Size: 14 x 40Price: $1,500/month plus $1,260 one-time ee or artwork and installationContract: Most are long-termLocation: St. Joseph on West side o I-29, South o 36 HighwayNotes: Lighted; Vinyl provided and guaranteed or one year; Their artists cancreate something or you can submit your own design

5. 913-341-8881- Tried several times to contact, but received no response.- They have at least one large billboard along I-29 acing Northbound driversnot ar rom the Faucett exit.


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6. Last semesters class also presented you with billboard options. These ourlocations are local and would ocus their message on people who live in ordrive through this area daily.

Size:12x6Price: $1,374Contract: One yearLocation: Along 71 Highway, mile west o Maryville

Size:12x6Price: 2,274Contract: One yearLocation: Along 71 Highway, one mile west o Maryville

Size:12x6Price: $2,444Contract: One yearLocation: Along Highway 136, east o Maryville

Size: 24x10

Price: $3,980Contract: One yearLocation: Along Highway 136, 3 miles east o 71 Highway

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Should you choose to advertise using any o the above billboards, here aredesigns we have created to give you an idea o what they might look like:

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Masterfle.com image number: 700-00651347The licensing ee, which includes a model release or the people in andaround the boat, as a billboard would cost you $2,390.00 to use on up to10 panels, also known as billboard aces, or the ront side (or back) oa billboard.

Masterfle.com image number 613-01544433The royalty ree licensing ee, which includes a model release or thesherman, would cost you $580 or a high-resolution photo to run as abillboard.


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Masterfle.com image number 649-03447602

The royalty ree licensing ee, which includes a model and property re-

lease, would cost you $580 or a high-resolution photo to run as a billboard.

Masterle.com has an enormous amount o stock photos, which is

where the ollowing background images or the billboard designs came rom.

In order to use these images (or any other stock photo) you need to pay thelicensing ee and download it.

Lisa, a representative rom Masterle.com encouraged you to call them

i you decide to purchase a stock photo or a billboard because they regular-

ly oer a 20% discount. The phone number is 1-800-387-9010.

(Note: Regular digital photos cannot be used or billboards since they are

oten not high-resolution and would display pixelated.)

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Billboard Summary:

Size Price Location Rented By12x6 $1,374 or one year 71 Highway Local

12x6 $2,274 or one year 71 Highway Local

12x6 $2,444 or one year Highway 136 Local

12x30 $150/mo. + $260 71 Highway North Waitt Outdoor

24x10 $3,980 or one year Highway 136 Local

14x40 $800/mo. + $1,260 71 Highway South Lamar Outdoor

14x40 $1,500/mo. + $1,260 I-29 North Lamar Outdoor

14x48 $375/mo. 71 Highway North Alva Ruark

14x48 $800/mo. + $550 I-29 North Waitt Outdoor

14x48 $1,200/mo. I-29 North Porlier Outdoor

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Zazzle ReportZazzle is an on demand, online marketplace that allows users to create and selltheir own merchandise such as prints, shirts and mugs. When an item is createdin Zazzle it is then oered in the Zazzle marketplace and its only ater some-one purchases the product that it is made on-demand, usually within 24-hours.Zazzle handles the orders, printing, credit cards, shipping and returns. Atersomeone purchases one o your products you get a royalty payment and gaina reerral commission ee. Zazzle oers an opportunity or you to expand yourprot all while strengthening your brand by allowing visitors to market or youwhile showing o your logo on the items they want!

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When visitors clicka product rom

MozingoLake.comsstore, theyll betaken to a Zazzlepage where theycan customize andorder the product.


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Directories ReportAs a class we were assigned to review Mozingos online presence reviewingonline directories or the ollowing categories: shing, GPS, maps, camping,tourism, gol, and review sites. We then evaluated several websites to see iMozingo was mentioned and how they were presented. I Mozingo wasntmentioned, we then would contact the directory to see i they could add Mozin-go to their directory under the name Mozingo Lake Recreation Park to clariyand uniy their respected name which is the ultimate goal o this project: to sta-bilize their online presence under one name. Weve split each online directoryreview into categories to give a better understanding o the work weve done.

Fishing

When looking at online the shing directories through Google search, we usedseveral dierent keywords to nd the best websites to evaluate Mozingo sh-ing presence. The three dierent keyword searches we used were Missourishing directories, Missouri shing reports and Missouri shing lakes. Wereviewed a total o six websites; the reasoning or limited number was mainlybecause we ound any websites past the top three to our were outdated, andunproessional. Out o the six websites viewed, only hal reerenced Mozingoin their website, which is surprising considering some broke it down into coun-ties. For instance, shingworks.com split it up into counties, Nodaway Countylists a total o 42 lakes, but Mozingo Lake isnt listed which is surprising con-

sidering Mozingo is the biggest lake within the county. For the website shing-notes.com under Missouri Fishing Lakes, it lists a total o 25 lakes, but Mozingoisnt within the 25.

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Directories Report (continued)

Fishing (ctd.)For the three that did reerence Mozingo in their website, two o them

gave great reviews, while one website (anglershingino.com) reerenced themwith a map, but no report. For the Missouri Department o Conservation web-site, gave Mozingo Lake an excellent updated shing report with our dierentkinds o sh receiving a good prospect which is great considering Mozingoscompetitors (Bilby, Big Lake, and Smithville) had less prospects ranging rom oneto three good sh prospects. The website also gives a great review o Moz-ingo giving the size o the lake, location, and all the types o sh. For the web-site, anglerguide.com, gave another great review or Mozingo Lake describingthe size o the lake, recommendations, and the sizes o sh to expect to catch.

They also had this to say about the acilities Excellent acilities provided by theCity o Maryville surround the lake, with new campground areas, cabins, a shcleaning station, picnic pavilions, and improved boat ramps, as well as dis-abled-user covered shing docks.. In summation, Mozingo Lake doesnt havethe greatest online shing directories presence, but when Mozingo is mentionedits a great review.

GPSWhen looking at two dierent GPS, we browsed through ve dierent catego-

ries such as sports activities, recreation, parks, and gol course. When lookingat the Navteq GPS Mozingo has a presence in all categories, but sports ac-tivities which isnt surprising, but Mozingo should still be listed. For the rest othe categories Mozingo is mentioned, but under the wrong name except orone category. For the category recreation, and gol course Mozingo is men-tioned as Mozingo Lake Gol Club which is understandable or the gol coursecategory, but not or recreation. Mozingo should be listed as the correct nameMozingo Lake Recreation Park or the recreation category, but also mentionthe gol course as well since both are recreational. When looking at the Garmin

GPS Mozingo isnt mentioned under the category o parks which is a big prob-lem considering Garmin is a well-known brand, so well immediately get thischanged so Mozingo is mentioned and under the right name or that category.For the gol category, Mozingo is mentioned as Mozingo Lake Gol Club whichisnt a problem because i theyre searching or gol its best to leave it as thatname. In review, Mozingo has a great presence in the GPS systems, we justneed to get the name changed, andwell be set.

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MapsWhen reviewing the map sites, Mozingo has an excellent online presence in alleight o the maps we viewed. The only consistent problem weve had with themaps is the name, only one is listed under the correct name Mozingo Lake Rec-reational Park while the rest o the seven are under dierent names oten timesmentioning the Gol Course. All these websites will be contacted to change thename to one name to avoid conusion and uniy Mozingos online presence.Other than that issue Mozingo has an excellent online presence or map sites.

CampingWhen reviewing the online camping directories or seven dierent websites,

Mozingo has an online presence in ve o them while the rest o the two Moz-ingo wasnt mentioned. Even though, theyre listed on ve websites, theyrepresented under our dierent names which could be a problem. A majority othe sites list the lake as Mozingo Lake, but add some words such as, MozingoLake Campground, Mozingo Lake County RV Park, and Mozingo Lake CountyPark. This is where we come in as a class to change the name to Mozingo LakeRecreation Park so its clear to the audience that were listed as that respectedname to avoid any conusion, and to uniy their online presence.

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Camping (ctd.)For the websites that listed Mozingo on their website, all gave great reviews,giving prices, descriptive directions, ees and amenities. Although, some o thesites are outdated, and need to update their new eatures, and prices, its anoverall great online presence or camping directories. However, the two web-sites that didnt list Mozingo campinmissouri.com and gocampingamerica.com,its essential we contact them to get Mozingo listed and under the correct name.

When viewing the compinmissouri.com website, lists all the major RVParks and campgrounds by region in Missouri, and Mozingo isnt listed any-where in the Northwest region so this website will be contacted to get them add-ed. The gocampingamerica.com is another great camping website that doesnt

eature Mozingo or any Mozingo competitor or that matter so itd be great iMozingo could get added to the list as the only lake within that area. In review,Mozingo has a great online camping directories presence, they just need tochange the name to Mozingo Lake Recreational Park, get added to a couple owebsites, and Mozingo should be set or the camping directories.

TourismMozingo Lake Recreation Park had a decent presence on travel sites. However,the ocial name was not present on any o them. We spent some time emailing

VisitMo.com to get the name changed rom Mozingo Lake Campground toMozingo Lake Recreation Park; I resubmitted the Yahoo! Local business sub-mission, to change it rom Mozingo Lake to the ocial name. Also, on Yahoo,there were a lot o problems with the entry, the address and phone number wereincorrect, so we xed those.

Other sites, such as WikiTravel and Trip Advisor didnt have anything orMozingo, so we submitted entries to those pages. I also submitted an entry toDiscover America which is a larger travel site and I am waiting to hear backrom them because they design the pages that they create or destinations.

We checked a ew other sites, such as Virtual Tourist, however, you arentallowed to make submissions or advertising purposes. There was a post romsomeone who had visited, which was positive, so there is some presence on thissite.

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GolMozingos presence in gol course directories is very impressive. MozingoLake Recreation Park Gol Course can be ound in every major directory in theUnited States. Mozingo has been highly regarded as a high rated gol courseand that is refected within the directories.

Most directories are very detailed including the Mozingo Gol Managersname, Pros name, course rating, slope, contact inormation or tee times andgreens ees. This is all great inormation to have or someone looking to go toMozingo as a destination and has no prior dealings with the gol course.

Mainly, the changes needed in the gol course were the name and web-site. Most websites had the gol course listed as Mozingo Lake Gol Course

or Mozingo Lake Gol Club. I have gone through and changed names whereapplicable. There are a couple directories in which the Manager or Pro mustcontact the administrator to make changes. Those websites are noted in thedirectories spreadsheet.

When making changes most websites required some approval time. Thechanges Ive made may take a couple weeks to process through the correctchannels. Below are some examples o Mozingos presence on gol directorywebsites.

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GolLink.com GolNow.com


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58

Silo ReportPaintersCurrently, you have two people who have said they would be interested inpainting the Mozingo logo on the side o the silo at the gol course: Dirk Spire

Phone number: 660-528-1514Painted the Jimmy Johns logo on the side o the restaurant in Maryville.Was not able to oer a quote and says he will require a stencil withadhesive.

Kenny OMara at GA Thompson Contractors in St. JosephPhone number: 816-232-6855 (business) or 816-596-0289 (mobile)Painted Bearcat paw on a water tower on the Northwest campus.Was not able to oer a quote without seeing the silo in person.

Suggested either painting or getting a large vinyl banner and attaching it.

StencilsWe ound two vendors that provide the type o stencil youd need to adhereto concrete. There are not very many stencil providers or this type o project,especially with the size o the stencil, so these two seemed to be the most tting.

Stencil Planet (http://www.stencilplanet.com/)Quoted a 12 t x 4 t vinyl stencil at $289.50; adhesive on the back

My contact was Chris Bjorkeson, [email protected].

Contact ino:Customer ServiceAddress: Stencil Planet, 18 William St, 1st foor, Summit, NJ 07901, USA

E-mail: [email protected] Phone: 1-87-STENCILS (1-877-836-2457)Phone: 908-771-8967Fax: 908-517-9104

Business Hours: 9am-5pm EST Other Conact Inormation

General inormation: [email protected], marketing and partnership: [email protected] Technologyand web: [email protected] and web: [email protected]


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Silo Report (continued)

Stencils Online (http://www.stencilsonline.com/)

Quoted a 12 t x 4 t mylar stencil at $115.57; No adhesive on the backMy contact was The Graphics Team, [email protected].

Contact Ino:Address: Laser Cut Custom Stencils, 70 Industrial Park Drive Suite 7,

Franklin, NH 03235E-mail: [email protected] Phone: 1-877-863-5227Phone: 603-934-5034Fax: 1-866-615-7423Business hours: Monday - Friday | 8:30 - 5:00 EST

Ordering inormation:

Once your order has been placed, we will provide a proo via email

within 1 2 working days. The proo allows you to review your custom stencil

layout, sizes, quantities, etc. beore we begin production.

Production times typically range rom 1 3 business days, depending

on the size o the order. I or any reason your project will require additionalproduction time we will contact you via email. In the event your project is time

sensitive please let us know right away and we will see that we do all we can to

accommodate any deadlines you may be working with.

Both businesses requested vector le logos.

mozingo portfolio spring 2013

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