mountain terrain biking himachal (mtb himachal) 2010

12
Himalayan Adventure Sports & Tourism Promotion Association (HASTPA) presents MTB Himachal 2010 26 th September – 4 th October 2010 Shimla

Upload: maverickvarun

Post on 25-Dec-2014

2.140 views

Category:

Sports


0 download

DESCRIPTION

MTB Himachal 2010 is the 6th edition of the international mountain biking challenge. The event is organised by HASTPA every year. This years event is scheduled from 26th September to 4th October, 2010.

TRANSCRIPT

Page 1: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

(HASTPA)

presents

MTB Himachal2010

26th September – 4th October 2010

Shimla

Page 2: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

Contents

• Introduction to Mountain Biking• MTB Himachal event mandate• MTB Himachal over the years• MTB Himachal 2010• The Proposal

– Opportunity– On Ground: Visibility & Branding (Pre

event)– On Ground: Visibility & Branding

(During event)– Online Visibility & Branding– Visibility & Branding through PR– Rights & Entitlements– Sponsorship categories

• Contact details

Page 3: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

Introduction to Mountain Biking

• It is one of the most popular adventure sports in the world

• It is the fastest growing lifestyle sport amongst the urban middle class in India

• More and more Indians are taking up this sport as a new found option to remain fit

• This sport finds a wide connect with environment conscious consumers who have taken to cycling as an alternate form of transportation and leisure

Page 4: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

MTB Himachal Event MandateMission

To be the biggest, most successful and entertaining mountain cycling event in the continent

Vision

To promote tourism, mountain biking in the Himalayan state of Himachal Pradesh by providing excellent terrain, international exposure to local talent and attracting new audiences to the

sport through this event and its innovative presentation.

Page 5: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

MTB Himachal over the years

Ever since its inception in 2005 the event has:• Revolutionized the way mountain cycling

is perceived in India• Helped bringing into limelight this niche

sport • Created interest amongst a wide

demographic• Grown from a meagre 34 rider participation

in 2005 to over 300 riders till date• Led to a 100 fold jump in the sales of

mountain cycles and related accessories in the country

• Successfully established Himachal Pradesh as a premier mountain cycling destination in the world

• Inspired other organizations across the country to replicate the events model so as to encash the growing popularity of the sport (Nilgiri Ride, Sikkim MTB)

Page 6: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

MTB Himachal over the years

Page 7: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

MTB Himachal over the years

• More than 300 mountain bike riders have participated in the event

• International representation from USA, UK, Australia, New Zealand, Singapore, Hong Kong, Germany, Belgium, Poland, Nepal etc.

• National representation from more than 16 states

• Teams from adventure wings of the armed and the paramilitary forces

• Participation from adventure associations, clubs, universities and institutes across the globe

• Has been actively supported and promoted by Government of Himachal Pradesh and Incredible India campaign

Page 8: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

MTB Himachal over the years• Media coverage by leading

– 2005 – SNTV (Reuters) & Ten Sports– 2006 – DD Sports– 2007 – Zee Sports– 2008 – CNN-IBN– 2009 – NDTV / BIG 92.7 FM

• Print Media Evaluation index (100% media equivalency of exposure) for 2008 exceeded INR 8 crores

• Print Media Evaluation index (100% media equivalency of exposure) for 2009 exceeded INR 8.75 crores

• In 2008 CNN / IBN did a 15 days campaign with 3 advertisements a day and two half hour episodes on prime time

• In 2009 NDTV associated with the event under the Greenathon campaign which was telecast over NDTV 24/7 and NDTV India

Page 9: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

MTB Himachal over the years

• Brands associated with MTB Himachal

Page 10: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

MTB Himachal 2010

• India’s first organized premier Mountain Biking event• The 6th edition of the race is to be flagged off on 27th

September 2010 “World Tourism Day” from the historic Ridge, Shimla

• After traversing through 500 Kms of newly identified route the race will end again in Shimla on 4th October, the erstwhile summer capital of the country

• 8 days of exquisite western Himalayan back country• Over 100 riders expected to participate from all over the

world• 12000 metres of aggregate elevation gain• Test of endurance, stamina and strength

Page 11: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

MTB Himachal 2010 Cont …• Total entourage of 250 people

consisting of riders, officials, Medicare personnel and ground staff

• Ground audience will include urban & rural population of Shimla, Mandi, Kullu districts of Himachal Pradesh

• Other audiences will include national TV viewers, national newspaper readers, magazines, internet users through blogs, mailing lists, online forums on social networking sites like Facebook & YouTube

• Event promotion through our own chapters in 8 major cities across the country

• Proposed star musical night for the closing ceremony

Page 12: Mountain Terrain Biking Himachal (MTB Himachal) 2010

Himalayan Adventure Sports & Tourism Promotion Association

Himalayan Adventure Sports & Tourism Promotion Association

HASTPAMohit Sood + 91 – 94180 45678 [email protected] Puri + 91 – 92185 00122 [email protected]

[email protected]://www.mtbhimachal.com

FOR MORE DETAILS AND SPONSORSHIP OPPORTUNITIES

Please get in touch with