Mother’s Day is around the corner, check out the Mother’s day gifting trends in India from 2013 to know what to send the most important woman in your life this year.

Source: www.indiangiftsportal.com

Mother’s Day Gifts

GIFT CATEGORY TRENDS What is everyone sending their moms in India.

Clothing – Popular Categories

70%  

11%  

16%  

3%  

Sarees  

Shawls  

Suits  

Western  Wear  

Perfumes    

+  17%          

Bags    

+  32%  

Cosme.cs    

+  28%  

Popular Sarees

More on Clothing… •  Saree seems to be the gift of choice for

Mother’s Day. Although Ethnic seems to be the buzzword of the year 2013, we see a big trend coming in Geometric Prints as well as Bollywood Replica Sarees.

Jewelry – Popular Categories

8%  

8%  

33%  

51%   Semi-­‐Precious  Fashion  Jewelry  

Diamond  

Ethnic  Watches  

 +  26%  

Semi-Precious Jewelry

 Silver  

CZ  Diamonds  

Pearl  

Pearl  Watches  are  very  popular  as  mother’s  day  giJs.  

More on Jewelry… •  Crystal seems like the perfect option for those

looking for clear stone jewelry. The value is similar to CZ Diamonds with a more modern form factor.

•  •Pearl fans have reasons to rejoice with a brand new trend for Pearl Clutches and Handbags coming into the market.

Home Décor – Popular Categories

4%  

32%  

7%  

22%  

28%  

6%  

0.56  

Home  Décor    

U.lity  Items  

Usable  DecoraOve  Items  

Home  TexOles  

Tableware  

Wall  Décor    

Feng  Shui  GiJs  

Showpieces  

Decora.ve  Items  

Usable Decorative Items

     Jewelry  Boxes  

Key  Holders  

Book  Rests  

Clocks  

Photo  Frames  

Pooja Gifts – Popular Categories

69%  

11%  

7%  

6%  7%  

God  Idols  

Candles  &  Incense  Chowkis  

Diyas  

Pooja  Thalis  

Popular Personalized Gifts

Mugs   Other  Photo  GiJs   Message  GiJs  

Both  Message  &  Photo  Mugs  are  popular  as  Mother’s  Day  GiJs.  

More on Personalized Gifts… •  Although photo based gifts are popular, what

is really picking up is the trend of ‘Message Mugs’. Simply gifts with Mom quotes on them, Affirmations of love etc.

•  In fact amongst all gifts, those labeled with ‘Love’ & ‘Mom’ had the highest sale.

Gifts are not enough! 27%  of  mother’s  day  giJs  contained  flowers  as  a  part  of  the  giJ.    

10%  of  giJs  for  mom  contained  flowers  &  cakes    

8%  of  giJs  had  an  add  on  of  Chocolates,  Sweets,  Fresh  Fruit  and  or  Dryfruits    

8%  kids  sent  readymade  hampers  to  their  moms  with  flowers  in  addiOon  to  the  giJs        

53%  of  all  mother’s  day  giJs  contain  flowers  and  or  other  add  ons.  

Popular Flowers

8%  

8%  

16%  

68%   Roses  

CarnaOons  

Orchids  

Plants  

Pink  &  Red  Roses  are  the  most  popular.  

The  highest  selling  bouquet  

was    “Predy  Pink  Please”  

ContribuOng  for  4%  of  the  

orders  and  2%  of  order  value.  

BUDGET TRENDS Global & Indian Budgets, category wise budgets

Average  Order  Value

:    ₹  88

3  

Average  Order  Value:  ₹1,838    

Average  Order  Value:  ₹1,431    

Average  Order  Value:  ₹835    

Average  Order  Value

:  ₹532    

Average  Order  Value

:  ₹883  

Budget Trends Worldwide CANADA  Average  Order  Value:  ₹1,379    

UNITED  STATES  OF  AMERICA  Average  Order  Value:  ₹1,380    

AFRICA  Average  Order  Value:  ₹1,401    

UNITED  KINGDOM  Average  Order  Value:  ₹1,958    

EUROPE  Average  Order  Value:  ₹1,332    

SAUDI  ARABIA  Average  Order  Value:  ₹982    

Budget Trends Worldwide

AUSTRALIA  Average  Order  Value:  ₹1,863  

NEW  ZEALAND  Average  Order  Value:  ₹1,341  

EAST  ASIA  Average  Order  Value:  ₹1,972  

UNITED  ARAB  EMIRATES  Average  Order  Value:  ₹1,448  

INDIA  Average  Order  Value:  ₹916  

SINGAPORE    Average  Order  Value:  ₹1,486  

Order Density

Percen

tage  of  O

rders  à

   

UNITED  STATES  Order  Percentage:  53%  

CANADA  Order  Percentage:  6%  

UNITED  KINGDOM  Order  Percentage:  2%  

INDIA  Order  Percentage:  29%    

AUSTRALIA  Order  Percentage:  4%    

Although  Mother’s  Day  giYs  are  sent  to  India  from  all  corners  of  the  globe,  From  Belgium  to  Botswana,  Uganda  and  Trinidad  &  Tobago,  India  &  US  account  for  82%  of  the  orders.  

Average Value of Gifts Received by M

others in 2013 Percen

tage  of  O

rders  à

   

NEW  DELHI  Average  Order  Value:  ₹1,381  Percentage  of  Orders:  3%  

MUMBAI  Average  Order  Value:  ₹1,225  Percentage  of  Orders:  6%  

BANGALORE  Average  Order  Value:  ₹1,169  Percentage  of  Orders:  4%  

KOLKATA  Average  Order  Value:  ₹1,247  Percentage  of  Orders:  3%  

CHENNAI  Average  Order  Value:  ₹1,235  Percentage  of  Orders:  5%  

The Metros •  The metros account

for 21% of all Mother’s Day gifts received

•  Mumbai has the most number of Mother’s Day gifts at 6%

•  Chennai follows close behind at 5%

•  New Delhi gets the highest value of gifts at ₹1,381

•  Kolkata & Chennai have the second highest order value at ₹1,247 & ₹1,235

Average Value of Gifts Received by M

others in 2013 Percen

tage  of  O

rders  à

   

ANDHRA  PRADESH  Average  Order  Value:  ₹1,214  Percentage  of  Orders:  10%  

UTTAR  PRADESH  Average  Order  Value:  ₹1,248  Percentage  of  Orders:  10%  

MAHARASHTRA  Average  Order  Value:  ₹1,343  Percentage  of  Orders:  9%  

GUJARAT  Average  Order  Value:  ₹1,334  Percentage  of  Orders:  7%  

PUNJAB  Average  Order  Value:  ₹1,414  Percentage  of  Orders:  7%  

HARYANA  Average  Order  Value:  ₹1,248  Percentage  of  Orders:  6%  

The 5 Top States

•  Mothers Day gifts to Uttar Pradesh & Andhra Pradesh account for 10% of orders each.

•  Punjab leads the order value chart across the country at ₹1,414

•  Gujarat & Maharashtra have the second highest order value at ₹1,334 & ₹1,343

Average Value of Gifts Received by M

others in 2013 Percen

tage  of  O

rders  à

   THE  REST  OF  INDIA  -­‐  Tamil  Nadu  &  BIhar  –  3%  each  -­‐  Kerela,  Rajasthan  –  2%  each  -­‐  Karnataka,  Odisha,  Udarakhand,  West  Bengal,  

Jammu  &  Kashmir,  Chaesgarh  -­‐    1%  each  

Average  Order  Value:  ₹1,506  Percentage  of  Orders:  17%  

Location Inferences •  Its interesting to note that the order value

goes higher as you go deeper into B class towns. Coimbatore stands for an order value of ₹3,004, Jammu at ₹1,721

•  Metros surprisingly don’t account for the highest order values or the highest chunk of the orders.