•Face to face interviews in-home. •Multi stage sampling method used.Fieldwork was conducted in October, 2012.

QUANTITATIVE

STATETOTAL NO INTERVIEWED

LAGOS

KANO

P. HARCOURT

ONITSHA

YOLA

CALABAR

BENIN

JOS

ABA

ILORIN

ABUJA

1200 interviews

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS PUNCH SUN VANGUARD

ILORIN PUNCH NATION TRIBUNE

BENIN VANGUARD PUNCH GUARDIAN

NORTH

KANO DAILY TRUST VANGUARD THIS DAY

YOLA VANGUARD PUNCH/NATION

ABUJA PUNCH THIS DAY SUN

JOS VANGUARD SUN NATION

SOUTH

P.H NATION SUN PUNCH

ONITSHA VANGUARD SUNDAILY

INDEPENDENT

CALABAR PUNCH VANGUARD SUN

ABA NATION SUN THIS DAY

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS MULTIVITE ASTYMIN CHEMIRON

ILORIN CYPRIGOL MIM ASTYMIN

BENIN CHEMIRON

NORTH

KANO ASTYMIN

YOLA - -

ABUJA ASTYMIN MULTIVITE MIM

JOS MULTIVITE ASTYMIN CHEMIRON

SOUTH

P.H MULTIVITE CHEMIRON CYPRIGOL

ONITSHA CHEMIRON

CALABAR BULLET

ABA CHEMIRON BULLET

Note: respondents in Yola did not know mention any brand

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS INDOMIE MIMEE HONEYWELL

ILORIN INDOMIECHICKI

CHICKEN CHERIE

BENIN INDOMIE DANGOTE

NORTH

KANO INDOMIE DANGOTE CHERRI

YOLA INDOMIE GOLDEN PENNY

ABUJA INDOMIE DANGOTEGOLDEN PENNY

JOS INDOMIEGOLDEN PENNY

SOUTH

P.H INDOMIE TOMMY DANGOTE

ONITSHA INDOMIE TOMMY CHERRI

CALABAR INDOMIE TOMMY DANGOTE

ABA INDOMIE DANGOTE TOMMY

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS COKE FANTA PEPSI

ILORIN COKE 7UP SPRITE

BENIN COKE PEPSI FANTA

NORTH

KANO COKE MIRINDA PEPSI

YOLA COKE PEPSI

ABUJA COKE FANTA FAYROUZ

JOS COKE SPRITE SCHWEPPES

SOUTH

P.H COKE PEPSI FANTA

ONITSHA COKE FANTA PEPSI

CALABAR SPRITE COKE FANTA

ABA COKE FANTA SPRITE

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS AIT STV TVC

ILORIN NTA CHANNELS AIT

BENIN STV AIT NTA

NORTH

KANO NTA AIT

YOLA GOTEL NTA

ABUJA AIT NTA CHANNELS

JOS NTA STV AIT

SOUTH

P.H NTA STV AIT

ONITSHA NTA ABS AIT

CALABAR CRBC NTA AIT

ABA NTA ABIA TV BCA TV

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS DSTV STARTIMES HITV

ILORINDSTV

MYTV STARTIMES

BENIN DSTV STARTIMES MYTV

NORTH

KANO DSTV

YOLA DSTV

ABUJA DSTV

JOS DSTV STARTIMES MYTV

SOUTH

P.H DSTV MYTV STARTIMES

ONITSHA DSTV STARTIMES

CALABAR DSTV HITV STARTIMES

ABA DSTV HITV

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS KNORR MAGGI

ILORIN MAGGI KNORR AJINOMOTO

BENIN KNORR MAGGI ROYCO

NORTH

KANO ONGA MAGGI KNORR

YOLA MAGGI

ABUJA MAGGI KNORR ROYCO

JOS ROYCO MAGGI KNORR

SOUTH

P.H MAGGI KNORR ONGA

ONITSHA MAGGI KNORR ONGA

CALABAR ONGA MAGGI KNORR

ABA MAGGI/KNORR ONGA

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS GUINNESS LEGEND TURBOKING

ILORINGUINNESS

LEGEND WILFORT

BENIN GUINNESS LEGEND

NORTH

KANO GUINNESS

YOLA GUINNESS LEGEND

ABUJA GUINNESS LEGEND

JOS GUINNESS LEGEND WILFORT

SOUTH

P.H GUINNESS LEGEND TURBOKING

ONITSHA GUINNESS LEGEND TURBOKING

CALABAR GUINNESS LEGEND TURBOKING

ABA GUINNESS TURBOKING LEGEND

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS DANGOTE ELEPHANT

ILORIN DANGOTE ELEPHANT PORTLAND

BENIN DANGOTE ELEPHANT BURHAM

NORTH

KANO DANGOTE ASHAKA BUA

YOLA ASHAKA DANGOTE PORTLAND

ABUJA DANGOTE ELEPHANT BURHAM

JOS DANGOTE ASHAKA BUA

SOUTH

P.H DANGOTE UNICEM EAGLE

ONITSHA BURHAM DANGOTE IBETO

CALABAR UNICEM DANGOTE PORTLAND

ABA UNICEM DANGOTE PORTLAND

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS PEAK DANO HOLLANDIA

ILORIN PEAK 3CROWN COAST

BENIN PEAK COWBEL 3CROWN

NORTH

KANO PEAK 3CROWN LUNA

YOLA PEAK COWBEL

ABUJA PEAK COWBEL 3CROWN

JOS PEAK

SOUTH

P.H PEAK COWBEL LOYA

ONITSHA PEAK JAGO LUNA

CALABAR PEAK 3CROWN COWBEL

ABA PEAK

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS EVA CASCADE RAGOLIS

ILORIN EVA VISTERI COSSY

BENIN EVA

NORTH

KANO FARO SWAN

YOLA FARO

ABUJA EVA SWAN NESTLE

JOS SWAN EVA

SOUTH

P.H EVA RAGOLIS COSSY

ONITSHA SWAN EVA AQUAFINA

CALABAR EVA SWAN RAGOLIS

ABA EVA SPRING RAGOLIS

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS FIRST BANK GTB ZENITH

ILORIN GTB FIRST BANK ACCESS

BENIN FIRST BANK UBA ECO BANK

NORTH

KANO FIRST BANK GTB ECO BANK

YOLA GTB FIRST BANK UBA

ABUJA ZENITH GTB UBA

JOS FIRST BANKDIAMOND

BANK GTB

SOUTH

P.H UBA FIRST BANK UNION BANK

ONITSHA GTB FIRST BANK UBA

CALABAR FIRST BANK ECO BANK GTB

ABA FIRST BANK ACCESS UNION BANK

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS TOYOTA HONDA BENZ/NISSAN

ILORIN TOYOTA HONDA BENZ/NISSAN

BENIN TOYOTA BENZ HONDA

NORTH

KANO HONDA TOYOTA BENZ

YOLA TOYOTA HONDA BENZ

ABUJA TOYOTA HONDA PEUGEOT

JOS TOYOTA HONDA PEUGEOT

SOUTH

P.H TOYOTA HONDA BENZ

ONITSHA TOYOTA HONDA FORD

CALABAR TOYOTA HONDA NISSAN

ABA TOYOTA HONDA BENZ

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS MILO BOURNVITA OVALTINE

ILORIN BOURNVITA MILO OVALTINE

BENIN BOURNVITA MILO OVALTINE

NORTH

KANO MILO BOURNVITA OVALTINE

YOLA MILO BOURNVITA OVALTINE

ABUJA MILO BOURNVITA OVALTINE

JOS BOURNVITA MILO OVALTINE

SOUTH

P.H MILO BOURNVITA OVALTINE

ONITSHA MILO BOURNVITA OVALTINE

CALABAR MILO BOURNVITA OVALTINE

ABA MILO OVALTINE BOURNVITA

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS OMO ARIEL KLIN

ILORIN OMO ARIEL KLIN

BENIN OMO ARIEL KLIN

NORTH

KANO KLIN ARIEL OMO

YOLA ARIEL OMO

ABUJA ARIEL OMO KLIN

JOS OMO KLIN ARIEL

SOUTH

P.H OMO KLIN ARIEL

ONITSHA OMO KLIN ARIEL

CALABAR ARIEL KLIN OMO

ABA OMO ARIEL KLIN

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS MR. BIGG'S TFC TANTALIZER

ILORIN MR. BIGG'S TANTALIZER ROYALS

BENIN MR. BIGG'S

NORTH

KANO AL-AMIR UMMIR MR. BIGG'S

YOLA MR. BIGG'S TASTY MEN OASIS

ABUJA MR. BIGG'S TANTALIZER

JOS MR. BIGG'S JUICY GRIL

SOUTH

P.H GENESIS MR. BIGG'S TANTALIZER

ONITSHA MR. BIGG'S CRUNCHIES TANTALIZER

CALABAR MR. BIGG'S CRUNCHIES

ABA MR. BIGG'S CRUNCHIES

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS 5ALIVE CHIVITA FUNMAN

ILORIN 5ALIVE CHIVITA DANSA

BENIN 5ALIVE CHIVITA FUNMAN

NORTH

KANO5ALIVE/CHIVIT

A CHIVITA LACASERA

YOLA CHIVITA FARO LACASERA

ABUJA 5ALIVE CHIVITA DANSA

JOS CHIVITA 5ALIVE RIBENA

SOUTH

P.H 5ALIVE CHIVITA DANSA

ONITSHA 5ALIVE CHIVITA FUNMAN

CALABAR 5ALIVE CHIVITA

ABA 5ALIVE CHIVITA

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS NOKIA B/BERRY SONY ERIKSON

ILORIN NOKIA SAMSUNG TECHNO

BENIN NOKIA SAMSUNG B/BERRY

NORTH

KANO NOKIASAMSUNG/BBE

RRY LG

YOLA NOKIA SAMSUNG

ABUJA NOKIA B/BERRY SAMSUNG

JOS NOKIA SAMSUNG

SOUTH

P.H B/BERRY SAMSUNG

ONITSHA NOKIA SAMSUNG

SONY ERIKSON/TECH

NO

CALABAR NOKIA SAMSUNG

ABA NOKIA SAMSUNG TECHNO

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS MTN AIRTEL ETISALAT

ILORIN MTN GLO AIRTEL

BENIN MTN GLO ETISALAT

NORTH

KANO MTN ETISALAT GLO/AIRTEL

YOLA MTN GLO AIRTEL

ABUJA MTN ETISALAT GLO

JOS MTN ETISALAT GLO

SOUTH

P.H MTN ETISALAT AIRTEL

ONITSHA MTN AIRTEL ETISALAT

CALABAR MTN GLO ETISALAT

ABA MTN GLO AIRTEL

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS DELTA PREMIER LUX

ILORIN DELTA LUX DETTOL

BENIN DETTOL LUX PREMIER

NORTH

KANO DETTOL DUDU OSUN SEPTOLYOLA DETTOL DELTA -

ABUJA DETTOL DELTA PREMIER

JOS DETTOL EVA LUX

SOUTH

P.H EVA DELTA PREMIER

ONITSHA DELTA DETTOL -

CALABAR EVA PREMIER DETTOL

ABA PREMIER DETTOL TURA

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS MOUKA VITA VONO

ILORIN UNIFOAM MOUKA VITA

BENIN MOUKA VITA

NORTH

KANO UNIFOAM VITA

YOLA VITA MOUKA

ABUJA VITA MOUKA UNIFOM

JOS VITA MOUKA

SOUTH

P.H VITA MOUKA

ONITSHA MOUKA VITA VONO

CALABAR VITA MOUKA

ABA VITA MOUKA

MARKETING REGION

CITIES IST 2ND 3RD

WESTLAGOS AMSTEL MALTA GUINNESS MALTINA

ILORIN MALTINA MALTA GUINNESS HI-MALT/AMSTEL

BENIN MALTA GUINNESS AMSTEL MALTINA

NORTH

KANO MALTINA MALTA GUINNESS AMSTEL

YOLA MALTINA MALTA GUINNESS

AMSTEL

ABUJA AMSTEL MALTA GUINNESS MALTINA

JOS MALTINA MALTA GUINNESS AMSTEL

SOUTHP.H MALTA GUINNESS MALTINA AMSTEL

ONITSHA AMSTEL MALTINA MALTA GUINNESS

CALABAR MALTA GUINNESS AMSTEL HI-MALT

ABA MALTINA MALTA GUINNESS AMSTEL

MARKETING REGION

CITIESLager beer

IST 2ND 3RD

WEST

LAGOS STAR GULDER HARP

ILORIN STAR TROPHY GULDER

BENIN STAR GULDER HARP

NORTH

KANO STAR GULDER HEINEKEN

YOLA STAR HARP GULDER

ABUJA STAR GULDER/HARP HEINEKEN

JOS STAR HARP HEINEKEN

SOUTH

P.H STAR GULDER HEINEKEN

ONITSHA STAR GULDER 3’3

CALABAR STAR GULDER HARP

ABA STAR GULDER HARP

MARKETING REGION

CITIES IST 2ND 3RD

WEST

LAGOS RAYPOWER WAZOBIA RHYTHM

ILORIN HARMONYRADIO KWARA RAYPOWER

BENIN RAYPOWER RHYTHM

NORTH

KANO WAZOBIA BBCRADIO NIGERIA

YOLA GOTEL RADIO NIGERIA

BBC

ABUJA RAYPOWER WAZOBIA CAPITAL FM

JOS RHYTHM RAYPOWER -

SOUTH

P.H BBC WAZOBIA HOT FM

ONITSHA HOT FM RHYTHM WAZOBIA

CALABAR CRBC AKBC BBC

ABA COOL FM BBC CRBC