most effective tactics in digital marketing
TRANSCRIPT
MOSTEFFECTIVETACTICS INDIGITALMARKETING
The SOSTAC Planning System is a powerful planning system that is extremely useful to give expression to a perfect
digital marketing strategy. It is simple yet effective and has all the potentials to implement a superior marketing plan.
THE IMPORTANT ELEMENTS ARE
THE S.O.S.T.A.C. MODEL OF DIGITAL MARKETING
SITUATION
OBJECTIVE
STRATEGY
TACTICS
ACTION
CONTROL
SITUATION
1
OBJECTIVE
2
Analysis of the present situation
of the business such as – who you are, what you do, what is your
market position? How you communicate? How do you do business online?
Setting business goals, both measurable and realistic ones.
Being speci�c on a challenge and setting a time to accomplish the objectives.
STRATEGY
3
TACTICS
4
How will the objectives be ful�lled?
Identify the segments of the market
you aim to target your strategy.
Which internet marketing tools will support your strategy?
How will you make the best out of each tool?
(Relevant tools include SEO, PPC, Af�liate
Marketing, Email Marketing, etc)
ACTION5
CONTROL6
How to make strategies come alive to get actionable measures?
Actions also de�ne the needs to be achieved by several tactics adopted.
Layout a plan to measure the performance of your strategies and adopted tools.
Deciding the frequency of measurement, resources of measurement,
review of measurement and responsibility of measurement is crucial.
SOCIAL MEDIA METRICS
As per a research by Smart Insights it has been revealed that 33%
respondents rate social media as ‘medium high to high rating’,
in comparison to advertising (19%) and online PR (23%) when it comes to
bringing in volume leads or sales.
SCENARIO OF DIGITAL MARKETING TACTICS
Source:
(http://www.socialmediatoday.com/social-networks/sarah-snow/2015-09-22/2015-state-social-media-marketing-infographic)
Source: (https://www.searchenginejournal.com/sej-annual-report-state-of-digital-marketing-2016/157784/)
Metrics used to measure social media’s effectiveness
75% people use social media to REACH their target audience to enhance brand awareness.
CONVERSIONS
ENGAGEMENT
TRAFFIC
FOLLOWERS
26% 26%
30%16%
CONTENT METRICS
As per search engine journal’s survey, 66% of respondents were in favor of content marketing and termed it as the
most effective marketing tool. 89% said that they have proper documented content marketing strategy.
Popular Types of Content that are Most Effective in Bringing in Leads
Top 5 Content Tools
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59% 59%
30% 30%
26%
68%
16%
5%4%
White Papers& EbooksBlog PostsWebinarsPodcasts
MOBILE METRICSDuring the end of Q2, 2015, the worldwide monthly average mobile web share signi�cantly escalated.
This increase has even been further facilitated by more penetration of internet users across the globe.
Here Are Top 10 Social Networks Apps Worldwide As Of April 2016
Statistics from: Statista
WhatsApp | No. of Active Users1,000,000,000
Messenger | No. of Active Users900,000,000
WeChat | No. of Active Users697,000,000
QZone | No. of Active Users640,000,000
Instagram | No. of Active Users400,000,000
Viber | No. of Active Users249,000,000
LINE | No. of Active Users215,000,000
Snapchat | No. of Active Users200,000,000
BBM | No. of Active Users100,000,000
YY | No. of Active Users122,000,000
Y.
SEO METRICSAccording to Moz’s 2014 industry survey, 58% of respondents listen to podcast to stay up-to-date on SEO
industry developments
56% of respondents never perform SEO audits for new clients
of respondents believe businessesshould perform full SEO audit everysix months
78%
of respondents spend $1,001 – $5,000 on SEO toolsper month
78%
Top 5 SEO Tools
87%
WEBMASTER
TOOLS
79%
KEYWORD
PLANNER
62%
OPEN
SITE
EXPLORER
59%
MOZ PRO
51%
SCREAMING
FROG
(Source: https://moz.com/blog/2015-online-marketing-industry-survey)
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