7/24/2019 MOSH. Launch Press Release

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New York Startup MOSH. Represents Next Wave of SocialInteraction, E-o!!erce an" #i$ %ata& for #ran"s, 'rtists, an"

auses in 'n( Sector

New Digital Platform Combines Social Media, e-Commerce and Customer Datato Radically Improve ngagement

New York, New York )Nove!*er +, +/MOSH., a start-up based in NewYork City today announced that its namesake social platform is bein used by!" brands, includin #ntertainment $eekly, aden % anais, the &ucere 'usinessSchool, Nerium Cosmetics, Youn New Yorkers, ()'*+C oundation, ickSanche, (olished Man and others. Soft launched in /uust, MOSH. enablesbrands, artists and causes to directly enae and build stroner relationshipswith their customers, fans and audiences. 0he company was founded by#liabeth /ris and /manda 1ohnston-(ell, both former marketin e2ecuti3es oflobal ortune "44 technoloy companies.

/ddressin the shortfalls of e2istin social media platforms and traditionalwebsites, MOSH. allows brands to access and enae with all of theircustomers, or sement on a rane of 5lters. +t imposes no limits on words,pictures, and 3ideos and pro3ides a platform capable of li3estreamin e3ents.Customers can interact, post messaes and content, and connect directly withthe brands they choose, as well as others within the brand6s community.

70oday6s brands are in3estin serious money on social media, howe3er theyha3e limited opportunity to actually reach their customer base and enaethem e8ecti3ely,9 said #liabeth /ris, C#O and Co-ounder of MOSH. 7$ecreated MOSH. to allow brands to ain complete control and 3isibility of theirsocial followers and ha3e meaninful enaement with them. MOSH. in3erts

the current social media model.9

/s a subscription-based platform :instead of ad3ertisin-based; MOSH. enablese3ery brand to build and maintain its own database, includin names, emails,demoraphics and eoraphic data. +t also includes a scorecard with analyticsand other tools to radically impro3e enaement.

$ith MOSH., brands now ha3e the capability to reach all of their customers.0he platform pro3ides ranular access to customer data, and e-commerce, ando8ers a bi data play where brands can collaborate and cross-promote to theirrespecti3e bases.

MOSH. allows customers to choose which brands they want to follow, recei3eall of the reat content from the brands they are passionate about, interactwith them 5rst hand, and purchase their products, without third partyad3ertisin. 7MOSH. is, of course, a take on the mosh pit,9 added /ris. 7+f youlo3e the band, you want to be in the mosh, o to the after-party, know what isoin on behind the scenes.9

ick Sanche, one of the 5rst news anchors to use social media, is well awareof the bene5ts and shortfalls of e2istin social media !.4. =+ like MOSH.because + can enae with all of my audience, without alorithms decidinwhich percentae of my audience see my content, and because + can use any

7/24/2019 MOSH. Launch Press Release

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or all 3ideo content whene3er + prefer, et access to all customer data and cancollaborate with my corporate partners. $ith MOSH., social >.4 has started.=

MOSH. has raised seed 5nancin and a follow on round from se3eral in3estorsincludin Sol 0ru?illo, also the Chairman of MOSH. 0ru?illo is the formerChairman and C#O of @S $est, C#O of Orane in #urope and 0elstra in

/ustralia. He is also a current or former board member of $((, $estern @nion,0aret, (epsi, 'ank of /merica and other companies.0he MOSH. platform is ideal for any brand A fashion, music, sports, media,mo3ies, entertainment, consumer products A as well as non-pro5toraniations and causes, the arts and politics.

'*out MOSH.

MOSH. is an inno3ati3e social platform where artists, brands and causes cancome toether with their fans or customers to directly enae and buildstroner relationships. *aunched in /uust >4!", MOSH. is based in New YorkCity. 0he interacti3e social platform allows brands to deli3er rich content,promotions and e3en facilitate e-commerce transactions, while enablinfollowers to interact, post messaes, and connect directly with them as well asothers within the brand6s community. )isit www.mosh.usfor more information.

'$enc( ontacts0

&omenick CileaSprinboard (ublic elationsdcileaBsprinboardpr.comD> EFD !G44 2>4>

Courtney MoedSprinboard (ublic elationscmoedBsprinboardpr.comD> EFD !G44 2>4"

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http://www.mosh.us/mailto:dcilea@springboardpr.commailto:cmoed@springboardpr.commailto:akramer@springboardpr.commailto:dcilea@springboardpr.commailto:cmoed@springboardpr.commailto:akramer@springboardpr.comhttp://www.mosh.us/