mortgage broker social media presentation
DESCRIPTION
A brief presentation on using the internet, blogging and social media to market your mortgage business. Learn about using key words in your content to get found on the internet.TRANSCRIPT
Web 2.0Social Media & Internet Marketing
How many of you.......
•Use linkedIn?•Use Facebook?•Have a website?•Have a blog?•Use Twitter?•Use Google AdWords?•Use Facebook Ads?
survey
•Turns the internet into a 2 way street•Creates community on-line•Cost effective way to reach new clients and stay in touch with current clients •Greater interaction with your potential clients•Opens up the internet to everyone•Social bookmarking - allows others to share your product/brand
what is social media
why should we care?
(1)REACH POTENTIAL AND CURRENT CLIENTS(2)4 billion searches on Google every day(3)85% start their real estate search online(4)YouTube 2nd most popular search engine(5)76% of social network users are over 25 (6)1/3 of Canadians have a Facebook account
1)Content2)Where to find it3)No longer say “I don’t have time”
•Syndication - Being found•What tools to use to spread your content•How to optimize these tools in order to be found
•Cultivate Followers
•Example
how to be found on the web:
how to be found on the web:
(1)Get a website (preferably a Blog)(2)Set up a couple networking profiles(3)Determine your key words (SEO)(4)Generate excellent content using those words(5)Syndicate your content(6)Cultivate followers
A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Why Blog?•Position yourself as an expert in your field•Get your message across•Create interest in your brand/product•Search engine optimization•Easily & Frequently updated
how do I blog???
squarespace.com
Determine your keywords:
(1)Google keyword tool www.googlekeywordtool.com•Ask your clients•Competitor websites
Google keywords
SEO - Search engine optimization
Using keywords in strategic locations on your site to make it more attractive to search engines.
Determine 10 keywords you want to own and use them throughout your site.
how many leads will i get a month?
what do i write about????
Where do I get it?•Clients•News articles (Newspaper, Internet)•Other agents’ sites (comment, respond)
I just don’t have time to blog•You can do it in 30 minutes a week•Put it in calendar on a regular basis•Should not supplement other marketing efforts
content
Syndicate your content:
(1)Your Website/Blog(2)Social Networking Sites (Facebook)(3)Business Networking Sites (LinkedIn)(4)Micro-blogging (Twitter)(5)Email Newsletter(6)Word of mouth (Traditional Networking)
facebook page
linkedin profile
Cultivate followers:
(1)Interact with your followers(2)Engage them in conversations(3)Comment on other’s Blogs(4)Drive followers to your site/blog(5)Continue to provide relevant CONTENT
Let’s give it a try.......
Step 1 - Get content:
step 2 - choose keywords
step 3 - write your post
step 4 - publish your post
step 5 - syndicate your post
step 6 - bookmark your post
Social Bookmarking - A way for internet users to share, organize, search and manage content they like on-line
Weekly Workflow
Content Creation
Articles/Blog Video/PhotosMicro
BloggingSocial
Networking
Organic Search
Pay per click
/Email Marketing
Website
Brad Compton416.671.2183
Twitter: bcomp123
contact me