morgenbooster #63 | tools for insights

1508™ALWAYS IN LOVEWITH WHAT WE DO

TOOLS FOR INSIGHTS

MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16P 1


Tools f or insig htsWIFI

1508guest

GUESTKODEJegvilonline

URL’S1508.dkslideshare.com/1508asvimeo.com/design1508facebook.com/company/1508-as

HASHTAG#1508as



MORGENBOOSTER: TOOLS FOR INSIGHTS

HOW DO WE BUILD AN ‘IS THIS A GOOD IDEA’- MACHINE?

Infrastructure

Proven ideas

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SO, WHAT’S INSIDE THE MACHINE?

Tools for insights

Proven ideas

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WE RELY ON TESTED TOOLS AND METHODS – AND ADAPT AS NEEDED.




SOLUTIONS WILL BE FOUND THROUGH HEAVY EXPERIMENTATION

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THE FRAMEWORK – DESIGN THINKING


HUMAN VALUE FEASABILITY

BUSINESS

Can we make it?Do they want it?

Will we make it?


VALUE PROPOSITION DESIGN – HELPS US DESIGN PRODUCT FIT


JOBS TO BE DONE

PAINS

GAINS

PRODUCTS & SERVICES

PAIN RELIEVERS

GAIN CREATORS


5 DAY DESIGN SPRINT (GOOGLE VENTURE) - HELPS US STAY ON TRACK


DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

UNDERSTAND IDEA DECIDE BUILD TEST



TANGIBILITY IS KEY

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Prototyping

The practice of building quick, inexpensive and rough study models to learn about the desirability, feasibility and viability of of alternative value propositions and business models.

PROTOTYPES ARE THE KEY TO GET INSIGHTS




PROTOTYPING MEANS WE GAIN INSIGHTS FROM TESTING - INSTEAD OF LONG TERM ANALYSIS

Analysis

Hypothesis Build prototype (MVP)

Launch

Learn from insights

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Recommendation


THERE IS AN ENORMOUS AMOUNT OF TOOLS – AND MORE EVERYDAY …



HERE IS OUR FAVOURITE TOOLS FOR GAINING INSIGHTS


Analysis

Hypothesis Build prototype (MVP)

Launch

Learn from insights

Recommendation

SURVEYS

ANALYTICS

VALUE PROPOSITION

CANVAS

HOW MIGHT WE SQUARE

SPACEMARVEL

TEACHABLE

SIGNUPS

SURVEYS

ATTENDEES

TYPEFORM

DESK-RESEARCH

TEST CARD

INTERVIEWS

LANDING PAGE

LEARNING CARDS


SKATSERVICES IN THE MAKING



HELPING SKAT GET TO MARKET FASTER



WE KEEP LEARNING – EVEN AFTER LAUNCH



AN EXAMPLE FROM SKAT - NEMID



IS THIS SAFER? - A QUICK SURVEY IS NEEDED



A QUICK TYPEFORM SURVEY SHARED ON LINKEDIN



THE INSIGHT FROM A QUICK TYPEFORMSURVEY SHARED VIA LINKEDIN



More digits is intended to up security, but it seems like that’s not the case – That’s a valuable learning!

Meanwhile at SKAT…

INSIGHT 1



WE MADE MORE THAN 60 PROTOTYPES IN MARVEL



BEGIN WITH SKETCHES TO SAVE TIME


Interactions

Flows(To be)

Flows(To be)

Scenarios(As is)


THEN WE CREATE ARTBOARDS IN THE APPLICATION CALLED “SKETCH”



WE STITCH ARTBOARDS TOGETHER IN MARVEL TO TEST



WE TEST PROTOTYPES IN MULTIPLE WAYS


Thursday’s demo(Internal)

Surveys(Panels)

User tests(Panels)


SKAT PANELS – YES, PEOPLE REALLY WANT TO HELP


708 usersBusiness panel

4817 usersPublic panel


WE LET USERS TEST PROTOTYPES IN ORDER TO LEARN



WE SHARE OUR INSIGTHS WITH THE TEAM AT HOME



Yes NemId a pain but when it come to personal info and big sums of money then NemId is a benefit to encourage trust rather than a problem.

So what happened after that…

INSIGHT 2



IT’S ALWAYS A NEGOTIATIONDEPENDING ON THE SITUATION


CLUMSYANNOYINGOUT DATED

SAFEBELIEVABLETRUSTWORTHY


Don’t assume – test and learn.

There’s always people how would like to help = User panels.

Typeform is fast, free and easy to use on both mobile/desktop.

Marvel lets users try a concept in the right context. It’s free, easy and very helpful, but has limitations.

TIPS



FLAGDAGEHOW WE HELP OPTIMIZE



GOOGLE ANALYTICS INSIGHTS TELL US THAT FLAGDAGE IS ACTUALLY VERY POPULAR INFORMATION


Slotsholmsgade 101216 København K.

Telefon 7226 8400Telefax 3393 3510

[email protected]

Officielle flagdage 2016

1. januar Nytårsdag.

5. februar Hendes Kongelige Højhed Kronprinsesse Ma-rys fødselsdag.

6. februar Hendes Kongelige Højhed Prinsesse Maries fødselsdag.

25. marts Langfredag. Der flages på halv stang hele dagen.

27. marts Påskedag.

9. april Besættelsesdagen. Der flages på halv stang til kl. 12.00, herefter på hel stang.

16. april Hendes Majestæt Dronningens fødselsdag.

29. april Hendes Kongelige Højhed Prinsesse Benediktes fødselsdag.

5. maj Befrielsesdagen og Kristi Himmelfartsdag.

15. maj Pinsedag.

26. maj Hans Kongelige Højhed Kronprins Frederiks fødselsdag.

Lovafdelingen

Dato: 4. december 2015Kontor: LovkvalitetskontoretSagsnr.: 2015-155-0077


Yes, it seems a lot of users are interested in knowing when to put the flag up.

…Now, let’s put ourselves in the users shoes…

INSIGHT 1



JOBS TO BE DONE

PAINS

GAINS

DOES THIS INFORMATION REALLY HELP YOU? THERE’S MORE PAINS THAN GAINS


XXXX

XX

XX

XX


HOW MIGHT WE ADD VALUE AND ENSURE THE USER ALWAYS PUT UP THE FLAG ON THE RIGHT DAY – AND TAKE IT DOWN AGAIN IN TIME



WE COULD TEST BY BUILDING AN APPWITH REMINDERS, WIND, TEMPERATURE, INFO, ETC..



...OR A SCHEDULE ON THE WEBSITE..



…OR PICK UP A PHONE AND CALL OURSELVES...



…NO. LETS MAKE AN MVP & JUST TEST THE CORE VALUE PROPOSITION – DO IT FAST & CHEAP TO SEE IF IT’S A GOOD IDEA



COLLECT SIGNUPS WITH SQUARESPACEAND FAKE THE SERVICE



Get insights fast – positive and negative.

DIY if you can.

Squarespace is easy to use and helps with “signups”, “design” “payment” etc.

TIPS



BUSINESS SKETCHINGA 1508 PRODUCT IN THE MAKING



CLIENTS AND COLLEAGUES STARTED ASKING “HOW DO YOU DO THAT THING WITH SKETCHES?”



MORGENBOOSTER - A FRAMEWORK FOR TESTING NEW IDEAS AND PRODUCTS



Check!Yes, people are interested in Business Sketching – at least when it’s a free talk.

…But is it a product we can sell?

INSIGHT 1



GET PEOPLE TO REACT AND SIGN UP FOR THE PRODUCT



TEST THE PRODUCT – A REAL LIFE PROTOTYPE



Yes, people are interested paying to learn Business Sketching as a traditional course – 3 hours –teacher and lots of tasks.

…But was it a one off? Is the audience bigger than one 3 hour course at 1508?

INSIGHT 2



It is not a one off. I taught a lot of companies and organisations.

People keep wanting to learn Business Sketching - and pay for it.

…Hm, can we make it a digital product?

INSIGHT 3



TIME TO GET A BIT MORE SERIOUS AND LOOK AT PRODUCT FIT


JOBS TO BE DONE

PAINS

GAINS

PRODUCTS & SERVICES

PAIN RELIEVERS

GAIN CREATORS


CUSTOMER PROFILE: BUSINESS SKETCHING


JOBS TO BE DONE

PAINS

GAINS I CAN SKETCH

COMMUNICATE AND SELL IDEAS

LOOK GOOD IN FRONT OF

COLLEAGUES, BOSS,

CLIENTS…

SHARE IDEAS

I FEEL STUPID

I CANT DRAW

IT IS DIFFICULT TO

LEARN

I DON’T HAVE TIME TO LEARN

MY SKETCHES ARE UGLY

GET PAY RISE

SELL IDEAS

GET RECOGNITION

LEAD EFFECTIVE MEETINGS


VALUE MAP: BUSINESS SKETCHING


PRODUCTS & SERVICES

PAIN RELIEVERS

GAIN CREATORS

ONLINE COURSE

STRUCTURED PROGRESS

FACE TO FACE COURSE

DOWNLOAD E-BOOK

ONLINE SPARRING

ONE APPLE A DAY

SHORT AND CONCISE CONTENTPRACTICAL

CHUNKS

FEEDBACK

STEP BY STEP INSTRUCTION

COMMON VISUAL LANGUAGE

DEVELOP IDEAS


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Fill out test card.

This is what we wanted to test.

So we build a landing page for the new digitial product.

TEST CARD

To verify that, we will… build a landing page with a signup to newsletter

And measure… how many signups we get to the course

We are right if… more than 50 signs up

We believe that… by making an online course with videos people can learn Business Sketching

Hypothesis test


CREATE A LANDING PAGE OUTLINING YOUR IMAGINED VALUE PROPOSITION -WITH A CALL TO ACTION TO SIGN UP



OUR LANDING PAGE OUTLINING THE VALUE PROPOSITION


Why sketching

Who is it forSocial proof

What you get out of it

Curriculum

Social proof

Social proof

Your instructor

Frequently asked questions

What + videoSign up


USE MAILCHIMP TO CAPTURE INSIGHTS



Yes, more than 60 people signed up to the mailing list.

Right, we need to make a real mvp!

INSIGHT 4



TIME TO CREATE CONTENT FOR THE MVP



A WHITE LABEL PRODUCTS SAVES YOU TIME AND MONEY ON DEVELOPMENT.HERE TEACHABLE.COM



Please check it out

bit.do/business-sketching

WE ARE LAUNCHING THE BUSINESS SKETCHING MVP NEXT WEEK



So what we learned…

• Realize evidence trumps opinion• Learn fast• Test early refine later• Remind yourself regularly “it is an experiment”



TAKEAWAY OUR TOOLS FOR INSIGHTSMETHOD CARDS TO INSPIRE YOU



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Paper Sketches

HowRapidly sketch ideas, layout and evaluate interaction design and concepts for flows.

WhyThis is a good way to quickly organize, articulate and visualize design ideas and concepts.

WhenEarly in project to develop ideas, explain and convince others about your idea.

Tips• Use black pens on paper – fits into the scanner or put on wall

• Use “Pop” app if need to stich together


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Social Media

HowCreate posts containing a call to action - link to survey, landingpage etc.

WhyTo generate traffic to your prototype to get insights.

WhenAll through a project, but most valuable in the early stages to attract people to your survey, landingpage or prototype.

Tips• Don’t spam your network • Keep it short. Don’t ask to much of your network

• Get answers on small problems or questions


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Morgenbooster talk

HowSchedule a Talk and invite potential customers to sign up.

WhyTo test the appetite for a new product before making it. Does anyone sign up?

WhenRight in the beginning when you have an idea for a new product.

Tips• Activate the audience in the talk

• Give them tasks to do• Seek feedback• Track how many see video and slides afterwards


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Experience Prototype

HowQuickly prototype a concept using available materials and use it to learn from a simulation of the experience using the product.

WhyThis is useful for revealing unanticipated issues or needs, as well as evaluating ideas.

WhenEarly in the process. Don’t be afraid that it’s not perfect. That why you’re doing it – to learn and make it better.

Tips• Plan it carefully • Act it out


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Landing page

HowLanding pages can be created easily and fast with Squarespace, Webflow, Wix, etc. It’s all drag n’ drop.

WhyA landing page is a great way to explain and test you idea. You want to know if there’s need for what you’re making.

WhenTest your value proposition early on and learn from the insights you get. Use for instance a signup flow

Tips• Include a call to action so you can measure signups.

• It should look real, but don’t spend to much time on making it perfect.


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Newsletter

HowOnce you get signups you should keep your users informed. Mailchimp can be used to send out emails to your email-list.

WhyIf users signed up to your idea it means they are interested.. keep them up to date or involve them in the process.

WhenUse mailing list to track interest in your landing page of your product or to recruit test users.

Tips• Don’t tire out your subscribers• Include content to empower them


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Prototyping tool

HowA prototyping tool can turn your ideas into and interactive prototype for desktop, iWatch, smartphones and tablets.

WhyAlways test in the right context. Let people experience your idea and be sure to observe and ask questions.

WhenOnce you have identified the flow and before you start development.

Tips• Create short flows/ experiments, never a whole concept

• With a free account you can have as many projects you like for free


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Demo days

HowGather the entire team and demo the prototype on a big screen. Gather feedback from everyone.

WhyFeedback from different perspectives will often shine a light on problems you haven’t seen yourself.

WhenDo it as often as you can because you don’t know everything!

Tips• Make sure there’s team-members with other skills than yours

• Let someone else than you demo it to see if it’s understood


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Online panel

HowAsk your first ”sign ups” for instance. There are always people who would like to help.

WhyUsers are a valuable resource. Organize them in a panel and use them for surveys, tests and interviews.

WhenA panel can be used for different purposes through out the entire process, even after launch.

Tips• Make the users feel special• You can never get to may users in a panel


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Surveys

HowAsk a series of targeted questions in order to ascertain particular characteristics and perception of users. Create surveys quick and easy by “drag & drop” method. We use Typeform to design, distribute and analyse your surveys with Typeform.

WhyThis is a quick way to elicit answers form a large number of people.

WhenWhenever you need quantitative data to move forward.

Tips• Avoid questions about the future because what they say might not be what they do


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Interviews & User tests

HowAsk your users to perform a task using the prototype. While they do it, get them to talk a loud and observe what they do.

WhyGet users to react to your prototype. The Prototype must look real to get best results.

WhenDo in the beginning to establish needs in you target group. Do in every sprint to find answers to your sprint question.

Tips• Use social media or your panel to find participants

• Give participants a small gift as thank you


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White label product

HowFind the right tool that fits your need. Google is your friend.

WhyYou don’t have to build everything yourself in order to test out ideas. Find existing services and see if you can piggyback on them.

WhenWe needed a site where users can signup and take video classes. For that we are using teachable –a framework suited for our needs.

Tips• To get an overview of different white labels out there you can get a overview with producthunt.com

morgenbooster #63 | tools for insights

Design