more channels = more money

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Omnichannel customers have a 30% higher lifetime value than customers who shop using only one channel. Unify Shopper Experiences Across Channels Smart Devices Digital Boards Digital Kiosks Source: Think with Google

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Page 1: More Channels = More Money

Omnichannel customers have a 30% higher lifetime value than customers who shop using only one channel.

Unify Shopper Experiences Across Channels

Smart Devices

DigitalBoards

DigitalKiosks

Source: Think with Google

Page 2: More Channels = More Money

87%of shoppers think retailers should provide more seamless experiences across channels.

Source: Zendesk

Page 3: More Channels = More Money

89%of customers want to be able to shop using the most convenient channel at the time.

Source: Certona

Page 4: More Channels = More Money

50% 71%

47%51%

Shoppers expect to view in-store inventory online.

Customers want to buy online and pick

up in the store.

Shoppers want the same product offering

across channels.

People want to purchase through one channel and return through another.

Sources: Hybris2CommunityPunch Tab InsightsAccenture

Page 5: More Channels = More Money

40%of consumers buy more from retailers who personalize the shopping experience across channels.

Source: Monetate

Page 6: More Channels = More Money

61%want to easily switch channels when interacting with customer service.

Source: Aspect

Page 7: More Channels = More Money

More Channels = More Money

89%.

Companies with an omnichannel engagement strategy have a customer retention rate of

Source: Aberdeen Group

Page 8: More Channels = More Money

of retailers are behind the curve technologically and can’t meet the needs of their omnichannel shoppers.

Source: Certona

Page 9: More Channels = More Money

Accelerate your digital in-store strategy with Cisco.

Outline onboarding process and capabilities.

Enable guestWi-Fi.

Gain insights into the shopping behaviors of customers.

Establish pilot and define driversof success.

Organizational adoption of value-added services.

Identify the greatest

opportunities and threats.

How Do You Get There?

Page 10: More Channels = More Money

There’s never been a better time to…

www.cisco.com/go/retail