monthly cinema update -jan 2012
DESCRIPTION
DCM Monthly CInema Update- JanuaryTRANSCRIPT
THE DCM CINEMA UPDATEJanuary 2012Toby Holland
DCM.CO.UK
CONTENTS
1. THE CINEMA MARKETPLACE2. CINEMA TRENDS FOR 20123. UPCOMING CONTENT – Q1 20124. MUST SEE FILMS THIS MONTH5. A CHANCE TO WIN!
THE CINEMA MARKETPLACE
THE FINAL COUNTADMISSIONS IN 2011
CINEMA: THE ULTIMATE BRAND EXPERIENCE
TOTAL ADMISSIONS FOR 2011171,562,192 +1.4 % YoY
PREDICTIONS FOR 2012174 Million
MEDIA£10.1m
MOTORS£20.8m
CINEMA: THE QUALITY BROADCAST CHANNEL
TOP 10 CATEGORY SPENDERS IN CINEMA FOR 2011
ELECTRONIC & HOUSEHOLD
APPLICANCES£10.9m
FOOD£19.3m
GAMES & CONSOLES
£7.2m
COSMETICS & PERSONAL CARE
£10.0mFINANCE
£5.7m
Source: Nielsen AdDynamix 1 Jan – 31 Dec 2011, Major Product Category, IND for Cinema only
TELECOMS£27.3m
TRAVEL & TRANSPORT
£7.8m
DRINK£30.3m
VOLKSWAGEN-GENERIC
£4.0m
CINEMA: THE QUALITY BROADCAST CHANNEL
TOP 10 CINEMA BRANDS IN 2011
ORANGE - ORANGE
NETWORK£10.8m
Source: Nielsen AdDynamix 1 Jan – 31 Dec 2011, Top 10 Brands IND for Cinema only
LG- 3D TV£3.5m
SKY-GENERIC£2.6m
PANASONIC – 3D TV RGE
£5.2m
ELIDA- LYNX DEODORANT RANGE
£2.4m
SKY – ATLANTIC HD
£2.2m
VODAFONEGENERIC
£4.4m
O2 THINK BIG£2.8m
RELENTLESS£2.2m
BRANDS ON CINEMA IN DECEMBER 2011CINEMA: THE ULTIMATE BRAND EXPERIENCE
CINEMA TRENDS FOR 2012
RE-DEFINING THE ROM-COMTHE NEW BRAND OF CHIC-FLIC HITTING SCREENS IN 2012
CINEMA: THE ULTIMATE BRAND EXPERIENCE
Following the unprecedented success of releases like
Bridesmaids in 2011, Hollywood has green-lit a whole host of releases for
2012 which promise to bring a much raunchier brand of female comedy to the silver
screen…
Est. Box Office£8m
Actual Box Office£23m
Wanderlust2nd March 2012
Paul Rudd & Jennifer Anniston star as a Manhattan couple
surveying alternative living options,
ultimately deciding to experiment with living on a rural commune
where free love rules.
The Five Year Engagement27th April 2012
Jason Segel & Emily Blunt star in a
comedy that charts the ups and downs
of an engaged couple's relationship. From the producer of
Bridesmaids.
What to Expect When You’re Expecting
18th May 2012
A host of American talent stars in a look at the lives
of five couples preparing to become parents. Stars include Cameron Diaz,
Jennifer Lopez & Elizabeth Banks.
Bridesmaids
SCI-FI IS THE NEW SEXYTHE TREND CREATED BY AVATAR CONTINUES…
CINEMA: THE ULTIMATE BRAND EXPERIENCE
Prometheus 3D1st June 2012
Charlize Theron & Michael
Fassbender star as Ridley Scott
returns to his sci-fi roots to direct a ‘prequel’ of his
1989 classic Alien.
As well as being the highest grossing movie of all time
James Cameron’s Avatar has also set the trend for a new
brood of sexy sci-fi thrillers in 2012, featuring some of the biggest names in the movie-
making business…
John Carter 3D9th March 2012
From the creative powerhouse of
Disney an American Civil War vet is transplanted to Mars where he discovers a lush
planet inhabited by 12-foot tall
barbarians.
Gravity 3D23rd November 2012
George Clooney & Sandra Bullock star
in a two-handed thriller as the lone survivor of a space
mission to repair the Hubble telescope
desperately tries to return to Earth and
reunite with her daughter.
Est. Box Office£30m
Actual Box Office£93m
Avatar
THE FRANCHISE RETURNSHIGH PROFILE FRANCHISES DRIVING THE BOX OFFICE IN 2012
CINEMA: THE ULTIMATE BRAND EXPERIENCE
Wrath of the Titans 3D
30th March 2012
Titanic 3D6th April 2012
American Pie: The Reunion6th April 2012
The Avengers 3D27th April 2012
Men in Black III 3D25th May 2012
Ice Age 4 3D6th July 2012
The Amazing Spiderman 3D
6th July 2012
The Bourne Legacy
17th August 2012Madagascar 3 3D19th October 2012
Expendables 217th August 2012
THE BIG FOUR THE MASSIVE HITS LINED UP FOR 2012
CINEMA: THE ULTIMATE BRAND EXPERIENCE
THE DARK KNIGHT RISES
20th July 2012
Est. Box Office: £40m
BOND: SKYFALL26th October 2012
Est. Box Office: £50m
TWILIGHT BREAKING DAWN Pt. 2
20th July 2012
Est. Box Office: £35m
THE HOBBIT Pt. 1 3D20th July 2012
Est. Box Office: 350m
UPCOMING CONTENTFOR Q1
Q1 - 2012MALE HIGHLIGHTS
CINEMA: THE ULTIMATE BRAND EXPERIENCE
Man on a Ledge3rd February 2012
Sam Worthington & Jamie Bell star as
a police psychologist works to talk down an ex-
con who is threatening to jump from a Manhattan
hotel rooftop, meanwhile the
biggest diamond heist ever
committed is in motion...
Star Wars Episode 1 3D
10th February 2012
George Lucas’ classic franchise
returns to the silver screen in glorious
3D.
Safe House 24th February 2012
Denzel Washington & Ryan Reynolds star as a young
CIA agent is tasked with looking after a
fugitive in a safe house. But when the safe house is attacked, he finds himself on the run with his charge.
Contraband16th March 2012
Mark Wahlberg and Kate
Beckinsale star as a former smuggler heads to Panama to score millions of
dollars in counterfeit bills in
order to protect his brother from a
drug-lord.
Wrath of the Titans 3D
30th March 2012
Sam Wothington & Liam Neeson
return as Perseus embarks on a
treacherous quest into the underworld to rescue his father Zeus from the evil
Hades.
Q1 - 2012FEMALE HIGHLIGHTS
CINEMA: THE ULTIMATE BRAND EXPERIENCE
Extremely Loud & Incredibly Close
10th February 2012
Tom Hanks & Sandra Bullock star as a nine-year-old amateur inventor, Francophile, and pacifist searches New York City for
the lock that matches a
mysterious key left behind by his
father, who died in the 9/11 terrorist
attacks
The Vow10th February 2012
Channing Tatum & Rachel McAdams
star as a car accident puts
Paige in a coma. When she wakes
up with severe memory loss, her
husband Leo works to win her heart
again.
One for the Money
24th February 2012
Katherine Heigl stars as
unemployed and newly-divorced
Stephanie Plum, who lands a job at her cousin's bail-bond business, where her first
assignment puts her on the trail of a wanted local cop from her romantic
past.
Wanderlust 2nd March 2012
Jennifer Aniston & Paul Rudd star as
a Manhattan couple rattled by
sudden unemployment who survey alternative
living options, ultimately deciding to experiment with
living on a rural commune where free love rules.
We Bought a Zoo16th March 2012
Matt Damon & Scarlett Johansson
star as a father moves his young
family to the countryside to
renovate and re-open a struggling
zoo.
Q1 - 2012YOUTH HIGHLIGHTS
CINEMA: THE ULTIMATE BRAND EXPERIENCE
The Muppets 10th February 2012
Jason Segel & Amy Adams star as
The Muppets reunite to save their old theatre from a greedy oil
tycoon.
John Carter 3D9th March 2012
From the creative powerhouse of
Disney an American Civil War vet is transplanted to Mars where he discovers a lush
planet inhabited by 12-foot tall
barbarians.
The Hunger Games
23rd March 2012
Set in a future where the Capitol selects a boy and
girl from the twelve districts to fight to the death on live
television, Katniss Everdeen
volunteers to take her younger sister's place for the latest
match.
The Pirates! 3D30th March 2012
Hugh Grant and Salma Hayek star as Pirate Captain
sets out on a mission to defeat his rivals Black Bellamy and
Cutlass Liz for the Pirate of the year
Award.
Street Dance 230th March 2012
After suffering humiliation by the Invincible crew,
street dancer Ash looks to gather the best dancers from around the world for a rematch.
Q1 - 2012PREMIER HIGHLIGHTS
CINEMA: THE ULTIMATE BRAND EXPERIENCE
Carnage3rd February 2012
Jodie Foster, Kate Winslet & John C. Reilly all star as
two pairs of parents hold a cordial meeting
after their sons are involved in a fight,
though as their time together progresses, increasingly
childish behavior throws the evening
into chaos.
The Best Exotic Marigold Hotel
24th February 2012
All all star british cast star as British retirees travel to India to take up
residence in what they believe is a newly restored
hotel. Less luxurious than its advertisements,
the Marigold Hotel nevertheless slowly begins to charm in unexpected ways
Gone2nd March 2012
Amanda Seyfried stars as a woman who is convinced
the serial killer who kidnapped her two
years ago has returned, and she sets out to once again face her
abductor.
Bel Ami 2nd March 2012
Robet Pattinson stars in a chronicle of a young man's rise to power in
Paris via his manipulation of the
city's most influential and
wealthy women.
Salmon Fishing in the Yemen
9th March 2012
Ewan Mcgregor, Emily Blunt & Kristin Scott
Thomas star as a fisheries expert is approached by a
consultant to help realize a sheik's vision of
bringing the sport of fly-fishing to the desert.
CINEMA: THE ULTIMATE BRAND EXPERIENCE
21 JUMP STREET ‘THE NEW SUPERBAD’16th March 2012
The Indie Bloggers View:
"21 Jump Street is to action-comedy as "Cabin In The Woods" is to horror. Self-aware, smart, deeply satisfying. Yay, 2012!” – Drew McWeeny. HitFix
“21 Jump Street is absolutely hysterical. It's now very clear why they are screening it so early. I already want to see it again”–Eric Eisenberg, Cinema Blend
Jonah Hill & Channing Tatum play a pair of underachieving cops are sent back to a local high school to blend in and bring down a synthetic drug ring. Johnny Depp also starring.
THE WOMAN IN BLACK DANEIL RADCLIFFE BEYOND HARRY POTTER16th March 2012
CINEMA: THE ULTIMATE BRAND EXPERIENCE
In Daniel Radcliffe’s first silver screen outing since the end of the Harry Potter franchise he plays young
lawyer Arthur Kipps as he travels to a remote village where he discovers that
the vengeful ghost of a scorned woman is terrorizing the locals.
Based on the highly successful novel & critically acclaimed stage production of the same name The Woman in Black promises a chilling thriller that will not
disappoint.
MUST SEE FILMS THIS MONTH
THE DESCENDANTS27th January 2012
CINEMA: THE ULTIMATE BRAND EXPERIENCE
“A guaranteed multiple Oscar nominee and the film that cements Alexander Payne as one of the top filmmakers of his generation, The Descendants is nothing short of a masterpiece”
--Mark Rabinowitz, CNN
SynopsisA Hawaiian land baron tries to re-connect with
his two daughters after his wife suffers a boating accident.
Golden Globes 2012WINNER- Best Drama
WINNER- Best Actor (George Clooney) + 3 other nominations
Academy Awards 2012NOMINEE- Best Film
NOMINEE- Best Actor (George Clooney)NOMINEE- Best Director (Alexander Payne)
THE GREY27th January 2012
CINEMA: THE ULTIMATE BRAND EXPERIENCE
SynopsisIn Alaska, an oil drilling team struggle to
survive after a plane crash strands them in the wild. Hunting the humans are a pack of
wolves who see them as intruders.
The Review
“A brutally beautiful survival-horror tale, Joe Carnahan’s The Grey is a classy bit of old-fashioned tough-guy entertainment”
“a man's-man of a genre pic that will satisfy the action audience”
“The Grey will have your complete attention as you're fully absorbed into the cold and bleak world from start to finish. The film is tense, engrossing and extremely well-crafted.”
A CHANCE TO WIN!
George Clooney’s performance in The Descendants has made him a front runner for this years Academy Award for Best Actor,
nominations for which were announced this week.
George (Clooney) has already won an Academy Award, but
what did he win it for?
Be first to name the FILM, the YEAR, and the AWARD to win a
pair of cinema tickets for the cinema chain of your choice!
All answers to be submitted to [email protected]
Answer this Question for a chance to win a pair of cinema tickets…
Conditions Apply, tickets are awarded on a first come first serve basis. All awards are final and made at the discretion of the adjudicator.
