monteverdi: classical music live streaming & vod overview midem 2009
DESCRIPTION
Overview of Classical Music VOD & Live Streaming: presented by Rob Overman, MonteVerdi CEO, MIDEM 2009TRANSCRIPT
Classical Music Live Streaming & VOD OverviewRob Overman, CEO, MonteVerdiJanuary 2009
Live Streaming: how it works
RegistrationPost Production
Encoding
Archive
StreamingWM / Flash / Silverlight
Narrow CastingDigital TV
DVDMobile
Satellite
Internet
Live Streaming & VOD New distribution channels for Classical Music January 2007: Live Streaming & VOD non-existent 2007-2008: Several pioneers opening the market
Classic Live MonteVerdi Medici Classics 24 Metropolitan Opera
January 2009: Launch Berlin Philharmonic: Digital Concert Hall Launch Classical TV
Rumours about: iXlassix.tv (former Classics 24) Naxos.com
And…. all the others I am not aware of
Showcase 1 – ClassicLive.com
Showcase 1 – ClassicLive.com
Showcase 1– ClassicLive.com Company: Saltarello (<>Lahti Symphony Orchestra, Finland) Launched: August 2007 Technique: Flash Live Streaming and Re-live (sometimes VOD to fill agenda) Content: Lahti Symphony Live + additional on short term (incl. VOD) Business Model:
Live Streaming: € 5.00 (24h) Subscription:
€ 9 (7 d)
€ 17.00 (30 d)
€ 44.00 (90 d)
€ 80.00 (180 d)
No download Advertising
Live streaming calendar average : 6 per month
Showcase 2 – MonteVerdi.tv
Showcase 2 – MonteVerdi.tv
Showcase 2 – MonteVerdi.tv
Company: CommuniServe BV Launched: March 2008 Technique: Microsoft Silverlight (1.7 Mb stream) Live Streaming and VOD Content: Live Concertgebouw, VOD various content owners Business Model:
Subscription VOD + 1 Live Stream: € 9.99 per month Live Streaming: € 6.99 VOD: Transactional streaming: € 2.99 - € 5,99 (length depend) No download Advertising
Live streaming calendar average : 1 per month (growing nr.)
Showcase 3– Medici.tv
Showcase 3– Medici.tv
Showcase 3 – Medici.tv
Company: Medici Arts Launched: 30 April 2008 Technique: Flash Live Streaming and VOD Content: Medici Live productions, VOD Medici Business Model:
Live Streaming: free VOD: Streaming subscriptions: € 5 (24h), € 25 (1m), € 50 (6 m)
(new pricing policy coming soon) VOD: Download: € 5 - € 9 per film No advertising
Live streaming calendar average 2-3 cc per month
Showcase 4 – Classics 24
Showcase 4 – Classics 24
Showcase 4 – Classics24.tv
Company: Classics 24 Launched: 2007? Technique: Flash VOD Content: several content owners Business Model:
Subscription VOD : $ 7.99 per month Pay per view: buy credits Live Streaming: ?? No download No advertising
Service has stopped (iclassix.tv soon to come?)
Showcase 5 – Metropolitan Opera
Showcase 5 – Metropolitan Opera
Showcase 5 – metoperafamily.org Company: Metropolitan Opera Launched: October 2008 Technique: Flash VOD only Catalogue: 150 MET opera titles Business Model:
VOD Subscription: $ 149.99 (year)
$ 14.99 (month)
VOD Transactional: $ 3.99 (SD), $ 4.99 (HD) No download No Advertising
No Live Streaming Internet (only cinema)
Showcase 6 – Berlin Philharmonic
Showcase 6 – Berlin Philharmonic
Showcase 6 – dch.berliner-philharmoniker.de
Company: Berlin Philharmonic Orchestra Launched: January 2009 Technique: Flash Live Streaming and Re-Live (VOD soon to come) Content: Berlin Philharmonic Live and VOD Business Model:
Subscription: € 89.00 (half year) Live Streaming: € 9.90 Re-Live Streaming: € 9.90 No download No advertising
Live streaming calendar : 30 concerts per year
Showcase 7 – Classical TV
Showcase 7 – Classicaltv.com
Company: Classical TV Launched: February 2 2009 Technique: Flash Live Streaming and VOD Content: Live partners + DCD Media Business Model:
No Subscription Live Streaming: $ 9.90 VOD: free No download Advertising
Live streaming calendar : 2-4 per month
Live Streaming/VOD – Learning areas
Usability Accessibility Reach Content Revenue models
The consumer gets…
The Digital Concert Hall Live concert / opera / festival broadcast direct to your PC: from
anywhere in the world Access to great VOD catalogues High Quality sound & vision (1.7MB)
Artist & Promoter benefits
Digital Concert Hall: expand capacity of the hall Image: enhances your new media profile Marketing: new pr, marketing and promotions channels Innovation: new way of distributing Service: international fans Reach: gain new fans online Dream scenario: new source of revenue
NEVER
Who will dominate the market?
Around 50% of VOD content is in the hands of 5 companies Around 50% of VOD content is somewhere out there Every opera house, orchestra, festival and artist is eager to jump into the live
streaming market There are at least 250 top quality opera houses, orchestras, festivals and
artists with potential high live streaming audiences Few will do it themselves such as Berlin Philharmonic It’s out of the question that the current producers and aggregators can serve
them all So there is room for at least 10 major players in online distribution of the live
classical market Nobody knows what will happen. Next year we’ll know more…..
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About MonteVerdiBeta launched in 2008, MonteVerdi.TV - Worlds of Classical Music – is a multimedia classical music site offering a range of services to classical music lovers.
MonteVerdi.tv offers live streaming concerts from the world’s leading classical artists in high quality (1.7MB) as well as a comprehensive video-on-demand catalogue for monthly subscriptions, and pay-per-view.
MonteVerdi.tv also offers high quality audio downloads (320kbps), breaking classical news, extensive artist and composer information, mail order web-shops, over 15.000 classical music links, a multimedia classical music quiz.
For more information contact Steve Seager on +31 (0) 20 661 5735 or email [email protected]
Thank you for listening
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