monetization & sales up

ZENNAAPPSAll copyrights reserved

Monetization & SalesUPMobile Games

Attention! Sales Up!


About:

Yay! We have users! What’s next?

• Basic monetization metrics• User segmentation• How to configure the Bank screen?• First purchase stimulation• Results


Basic metrics and formula:


Basic metrics and formula:

Cohort (source)

Number of installs

Revenue Day 7, $

ARPD(7 days), $

ROI(ARPD/CPI),%

CPI, $

Audience Number of users

Revenue for a period, $

ARPU type Value, $


User SegmentationTo make your segmentation effective, you firstly need to single out significant variables to base your user segments on.

Example 1. Segmentation by lifetime


User Segmentation

Example 2. Segmentation by: a) demographics; b) behavioral metrics c) sources of attraction of new users


Bank forIst-time payers


Bank for moderate payers


Bank forheavy payers


Bank for whales


Bank forNon-Payers


Non-Payers• Microtransactions• Cross-sales• Sales Promo• Special & Only for U!• Thematic events• Charity• Giveaways• Monetize through ads• Monetize through invites• DIDN’T WORK OUT? TRANSFUSE!


Microtransactions


Cross-sales


Gacha


Sales Promo


Special & OnlyFor U!


Thematic events


Charity


Giveaways• Promo-codes• Premium content• Rent• Coupons for $10…• Discounts for achievements


Monetizethrough ads


Monetizethrough invites


Didn’t work out? Transfuse!


About us:Zenna Appshas always been striving to achieve the best results.

United we win,united we stand!

Why work with us?

Founded in 2012 by internet marketers, infected with the virus of mobile apps, Zenna Apps started with a simple idea: to help apps reach the TOP-lists. Now we’re grateful to have the best people, best work and best clients.With all the excellence, creativity and humor, we become better day by day by making superior apps that people don’t want to close.

• We are the first successful agency for marketing and promotion of apps & games in Asia, North America, Western and Eastern Europe. Zenna Apps team consists of 25 people from three various continents.

• We’ve developed sustained experience & expertise in promoting games and apps over the last 2 years. At the very moment, we have 7 apps in the TOP of local stores in the USA, Japan, South Korea, Canada, Western and Eastern Europe.

• Our clients’ total revenue is up to $200M. Among them are Game Insight, Linekong, Kabam, Sport.com, Plarium and many other highly respected developers and publishers.


ZENNA APPS Services:

Support mobilemarketingCommunity management (SMM)App Store Optimization (ASO)PR-pitchingPromo video productionUser-car

Traffic mobile marketingNon-incentive installs (CPI/CPC)Incentive installs

Complex mobilemarketingComplex strategic marketingRevenue share cooperation model

Product mobilemarketingMonetization & gameplay auditAnalytics integrationFinance managementPlaytestsLocalization & adaptation


Our Clients


+7(495)777-36-79 [email protected]: zenna.apps

Ukraine, Kharkiv,Moscovsky ave., 199-D5

www.zennaapps.com

monetization & sales up

Marketing