AT A GLANCE

AT A GLANCE

HistoryStrategyCompetitive positioningProduct offeringBusiness modelKey financialsLeadership teamInvestment caseContacts

3

4

5

6

7

10

11

12

13

History

The Moleskine brand was established in the mid-1990s by a small Milan-based publisher (Modo&Modo) who brought back to life the legendary and iconic notebook used by great artists and thinkers over the past two centuries and restarted production in 1995, registering the Moleskine brand in 1997.

From the very outset Modo&Modo conceived and marketed the Moleskine notebook in a disruptive way - not simply as a notebook, but as an enabler of personal creativity, thereby establishing the basis for an aspirational brand and a new market segment. By serving the needs of people dedicated to creative activities and involved in knowledge intensive industries, Moleskine established itself as the “lifestyle-of the-Creative-Class” brand.

On October 4, 2006, Modo&Modo was taken over by private equity investors and in 2007 the company name was changed to Moleskine. The management team led by CEO, Arrigo Berni implemented a growth strategy focused on enlarging and enhancing distribution footprint, broadening product offering and growing brand visibility and awareness.

Over the years Moleskine has delivered continued double digit revenue and profit growth. Moleskine listed on the Milan Stock Exchange in April 2013.

3

Strategy

The strategy of the company is based on six drivers for sustainable long term growth:• Increasing brand awareness and engagement mainly

through higher brand visibility • Broadening of product offering in the segment of premium

stationery, personal accessories and integrated analogue / digital solutions

• Growing accessibility by building the four distribution channels (Wholesale, B2B, e-Commerce, Retail) to full potential

The developmental trajectory of the brand is underpinned by positive secular trends. Favourable demographics and rising education levels will sustain solid demand, as testified by a steady rise in the global urban population and improving youth literacy rates1.The stationery market is set for continued long term growth (+4,8% CAGR 2013-2020) reflecting a consumer behaviour blending and integrating analog and digital tools.

(1) Global Industry Analysts Inc. Stationery products. A Global Strategic Business Report. November 2014.

4

SUSTAINABLEGROWTH

AWARENESS &ENGAGEMENT

Growth through a combinationof hard and soft channels

PRODUCTOFFERING

Expanding productoffering to grow

both volume and value

WHOLESALE

Growing doors andsales density

through increasedcustomer proximity

B2B

Growth through amulti-channel approach

ECOMMERCE

Growth byleveraging a globaloperationalplatform

RETAIL

Profitable growthby increasing bothspace and LFL

Moleskine is a globally recognized lifestyle brand enjoying strong positioning, thanks to a combination of key factors:

A unique consumer proposition marked by superior quality, distinctive aspirational values and strong heritage coupled with contemporary appeal

Truly global reach as shown by levels of brand awareness1 worldwide with further scope to grow, especially in Asian markets

A brand that drives consumer choice: the Moleskine brand plays a key role in the purchasing decision process, as for luxury and apparel goods the brand represents an identity marker2

Competitive positioning

(1) Source: Ales Market research, 2016(2) Source: Interbrand research, 2014

ITALY

78% 69% 64% 62% 27%

UK UNITED STATESGERMANY JAPAN

72%63%50%41%

LUXURY GOODS

APPAREL

AUTOMOTIVE

ICONICPRODUCT

DISTINCTIVEASPIRATIONAL

VALUES

Personal IdentityCulture, Memory,Travel, Imagination

HERITAGE + CONTEMPORARY

APPEAL

5

Product offering

Moleskine has its roots in the iconic notebook, but is constantly developing its products, appealing to the evolving needs of its contemporary target audience, whilst maintaining its distinctive cultural heritage.

The paper based product category is set to continue to grow, driven by solid underlying demand and increasing market share through the continued development of direct to consumer channels and increased penetration in the Wholesale and B2B channels. It currently representents 92% of revenues and is expected to account for 84% of revenues by 2018.

In 2011 Moleskine has developed a collection of personal accessories called WTR (Writing, Travelling and Reading accessories) which represents 8% of revenues and is expected to grow to 16% by 2018 thanks to a more effective reach of target audience through direct to consumer channels. Moleskine supports the evolution of the creative process and created a new collection of hybrid products, called Moleskine +, aimed at delivering a seamless creative experience in migrating contents from paper to digital devices. Part of this collection is the recently launched Smart Writing Set, a system made up of a special notebook, a smartpen and a companion app working in tandem to digitize notes and sketches instantly as they are made on paper. Altogether, non-paper categories (WTR and M+ collections) accounted for 13,9% of total net revenues as of 30 June 2016.

Moleskine enjoys a scalable and flexible outsourced manufacturing model with diversified suppliers based mainly in China and Vietnam. Moleskine has strong know-how of production techniques and processes, ensuring strict quality control and lowering costs through greater production efficiency.

19951995

The legendaryNotebook

20042004

CahierCollection

20072007

Soft CoverNotebook

20112011

Writing Travelling& Reading

2012

First SmartNotebook

19951998Planners

and Notebook

20042006Volant

20072010Limited Edition

Notebook

20112012Color

Collection

20142015Calendar

App

20142014

The legendaryNotebook

Moleskineby Bric’s

20142016

SWS

MoleskineCafe

2014myCloud Bags Collection

Colored Pens

6

Moleskine leverages an unparalleled distribution platform with four distribution channels and a truly global presence in more than 114 countries

Business model

Distribution footprintGeographic coverage

Source: CompanyWholesale B2B Ecommerce Retail

€/mln 53,4 67,3 78,1 87,0 98,7 128,1 53,4 67,3 78,1 87,0 98,7 128,1€/mln

APAC AMERICA EMEA

FY2012

53%

36%

11%

FY2010

60%

32%

8%

FY2011

61%

30%

9%

FY2013

52%

35%

13%

FY2014

50%

36%

14%

FY2015

43%

39%

18%

FY2014

69%

19%

4%8%

FY2015

5%

11%

62%

23%

FY2012

78%

16%

4%

FY2010

84%

16%

FY2011

82%

16%

FY2013

4%

73%

18%

5%1%2%

7

Wholesale

• A unique global network comprising 27,100 doors • Efficient and effective network of partnering distributors and growing

weighting of direct sales to major retail chains• Continued strengthening of relationships with retailers in order to enhance

customer proximity and further geographic expansion

Business model

B2B

• Customised Moleskine products sold to global companies which use them as part of their marketing activities, through a multi-channel approach (direct and indirect distribution)

• Sales and marketing led by a direct, brand-driven sales force coupled with a global network of distributors with well balanced, growing geographic presence

• Partnering with highly visible brands is also an effective marketing tool for Moleskine

Atelier Moleskine - Mondadori, Milan

8

Business model

Retail

• Increasing brand visibility and customer proximity• Continued growth by combining footprint expansion and high single digit

like-for-like growth through improved retail operations• Light capex retail model • New opportunities from Moleskine Café

e-Commerce

• An effective, global operating model leveraging solid partnerships, while ensuring direct control of key elements of the value chain

• Strong online customer engagement also thanks to strengthened value proposition (e.g. product personalization)

• Geographic expansion in new countries in APAC (Japan, Korea, Australia)

Customer engagement 2015vs2010

3,8x

# of Fans

5,2x

# of Followers

2,1x

# of Visitors

9

UNITED STATES

FRANCE

SINGAPORE

5ITALY

GERMANY/AUSTRIA

HONG KONG

UK

10

4

4 20CHINA9

8

3

STORE NETWORK*APAC 33AMERICA 9EMEA 23

Total 65

KOREA 2

*As of 30 June 2016

10Key financials

* Reported figures on adjusted basis.** Includes listed company running costs.

40,72009

53,42010

67,32011

78,12012

87,02013

98,72014

128,12015

33,72014**

42,32015

15,52009

22,72010

29,12011

33,52012

33,62013**

2009 7,6

2010 12,2

2011 15,7

2012 19,7

2013 19,2

2014 19,8

2015 28,4

(38,4)

(65,7)

(55,9)

(43,5)

(16,1)

(4,6)

+14

2009

2010

2011

2012

2013

2014

2015

Moleskine is a high growth, high margin company with strong cash generation

Net Revenues* CAGR 09-15 +21% (€/mln)

EBITDA* CAGR 09-15 +18% (€/mln)

Net Income* CAGR 09-15 +25% (€/mln)

Net Debt* 50M+ cash generated in the last 6 years (€/mln)

Leadership team

ARRIGO BERNI Chief executive O�cer

- With the company since 2006- Solid track record of building profitable and sustainable growth in leading

global consumer goods and retail companies- Previously CEO at a.testoni and Managing Director at Bulgari

MARIA SEBREGONDI Co-founder and Board Member Sociologist, semiologist, poet,author of various socio -anthropological treatises on contemporary mutations and new languages.

LORENZO VIGLIONE Chief Operating O�cer

- With the company since 2013- Strong expertise in operations

and sales management - Previously at Olivetti, Fiat and Bulgari

ALESSANDRO POLETTOChief Financial O�cer

- With the company since 2016-Extensive experience

with global publicity listed companies -CFO at Marazzi Group and S.M.I.

Società Metallurgica Italiana, among others

PETER H.JENSENDigital Innovation Director- With the company since 2011- Strong expertise in digital business development- Previously Senior Director of Digital Development at Lego

LUCA DANOVAROMarketing and Communication Director

- With the company since 2015- Expertise in brand marketing and communication

for global companies. Previously at Nike and Samsung

ROBERTO DI PUMAPublishing, Licensing and New Business

Developement Director- With the company since 2004

- Strong track record in business development in the publishing and branded accessories sector

FRANCESCO LEPRERetail Director

- With the company since 2015- Strong expertise in retail development and management

- Previously in OTB Group, Warnaco Pvh (Calvin Klein) and Frette

MAURA GALLOTTIHuman Resources Director - With the company since 2015- Previously at FinmeccanicaGroup and Autostrade

11

A global organization, with an experienced leadership team, consistently delivering on a three-year growth plan, through effective execution of a proven growth strategy

A unique, global brand, synonymous with the lifestyle - of - the - Creative - Class and serving an expanding market, supported by favourable dynamics

A business on a longstanding, sustainable growth path, supported by 6 distinct growth drivers

A company creating shareholder value through a combination of double digit topline and bottom line growth, strong cash generation and dividend commitment

Global organization,effective execution

Lifestyle-of-the Creative-Class brand

6 growth drivers

Shareholder value

Investment case 12

Olga BolognaCorporate Control and Investor Relations

olga.bologna@moleskine.com

+39 02 00 680 622

http://corporate.moleskine.com

https://storify.com/moleskine/what-they-say-about-us

Contacts 13