Product line & mix

Product line

A group of products that are clearly related because they

function in a similar manner are sold to the same customer

groups are marketed through the same type of outlets or fall

within given price ranges.

Product mix

A product mix also called a product assortment is set of all

products and items of a particular seller for sale.

Nestle

• Nestle is the worlds largest and leading food,nutrition,health and wellness company

• Henri Nestle established the company Nestle in 1867 in switzerland

• He was a trained pharmacist,whomade an attempt to develop an alternative source of infant nutrition

• He created the first milk and cereal based infant food FarineLactee Henri Nestle

Baby foods

• Cerelac

• Gerber

• Good Start

• Guigoz

• Lactogen

• Nestogen

• Nestum

• Nido & many more

Coffee

• Nescafe cappaccino

• Nescafe nes

• Nescafe blend 43

• Tasters choice

• Nescafe original

• Nestle choco shape

Coffee mate

• Coffee Creamer Original

• Coffee Creamer Light

• Coffee Creamer French

Vanilla

• Coffee Creamer Hazelnut

Nestle chocolate and candy

• Kit Kat

• Matchmakers

• Smarties

• Cailler

• Nestlé Alpine White

• Snowcaps

• Smarties

• Suflair

• Sundy

• Super 8

• Susy

Nestle Chocolate Bar

• Nestle milk chocolate

bar

• 100 grand bar

• nestle rolo

• aero

• crunch

• milk bar

Nestle chocolate chips

• Toll house bark chocolate

• Toll house semi sweet

• Toll house milk chocolate

• Toll house choclaitchips

• Toll house premier white

Noodles

• Maggi 2-Minute noodles

• Rich mami noodles

• Maggi Chinese Noodles

• Maggi Dal Atta Noodles

• Maggi Vegetable Atta

Noodles

Soup & soup mix

• Creamy Chicken Flavored Soup mix

• Creamy Seafood Soup Mix

• Home-Style Vegetable Pasta Soup Mix

• Home-Style Vegetable Pasta & Chicken Flavor Soup Mix

• Beef Flavored Pasta Soup Mix

• Chicken Flavored Pasta Soup Mix

Nestle biscuits

• Aero Biscuits

• Yorkie Biscuits,

• Nestle Toffee Crisp

Biscuits

• Nestle Breakaway

Biscuits

• Nestle Blue Riband

Biscuits

• Catering Pack Nestle Big

Biscuit

Nestle potato chips

• Dutch gourmet

• Lays

• Kettle

• sweet potato

• state line

• Ruffles

• green giant

Tea

• Nestea lemon

• nestea peach

• nestea iced tea

• Lipton

• tea time

Bottled water

• Aqua Mineral

• Aqua Pod

• Pure Life

• Nestlé Selda

• Nestlé Vera

• Neuselters

• Ozarka

• Pejo

Milk product/dairy product

• Nestle everyday

• nestle slim milk

• nestle actiplus

• nestle raita

• nestle milkmaid

• neslac,

• Milo milk

• Sweetened Condensed Milk

• malted milk

Breakfast cereal

• Cheerios

• cookie crisp

• curiously cinnamon

• Shreddies

• Lion cereal

• nesquik

Nestle Baby Cereal

• Nestum baby cereal

• Wheetabix

• Cheerios Frosted

Cereal

• Trix Cereal

• Quaker Life Cereal

• Alpen Muesli Cereal

• Peace Cereal

• Vanilla Almond Cereal

Fitness cereals

• Fitness original

• Fitness honey

• Fitness fruits

flavor

• Fitness chocolate

favor

• Fitness strawberries

flavor

Yogurt

• Acti-V

• ActiPlus

• Fruit Selection Yogurt

• Longa Vida

• Molico

• Munch Bunch

• Nestlé Raita (Mint & Cumin)

• Rawaytee Maza

• Ski

• Sweet N Tasty Yogurt

• Yelly

Other drinks

• Carnation

• Caro

• Chocolate D'Onofrio

• Chuckie Chocolate Drink

• Enviga

• Good Host

• Growers Direct Organic

Fruit Juices

Juice

• Growers Direct

juice

• Organic Fruit

Juices

• Ideal juice

• Juicy Juice

• Libby’s juice

• Nesfruta juice

Ketchup

• Hot & sweet

• Pichkoo

• Arome

• curry gewurz

• curry spice

• del monte

Petcare

· Beneful

· Cat Chow

· Dog Chow

· Fancy Feast

· Felix

· Friskies

· Go Cat

Ice Cream

• Åhusglass

• Camy

• Donofrio

• Dibs

• Dreyer's

• Drumstick

• Edy's

• Frigor

Culinary

• Asporagus and cheese ravioti

• Baja style queso dip with pita

bread

• Baked chiken

• Beef and booccoli

• Beef chow fun

• Beef portabello

Bouillon

• Chicken Flavor Bouillon

• Beef Flavor Bouillon Cubes

• Chicken Flavor & Tomato

Bouillon

• Vegetable Flavor Bouillon

Cubes

Nestle pizza

• Tombstone

• Digiorno

• Buitoni

• Ristorante

• Delissio

• hot pockets

Nestle boost

• Boost calorie smart

• boost glucose control

• boost high protein

• boost nutritional

pudding

• boost plus

Vending & beverage system

• Ice cream vender

• Gold blend

• Coffee vender

• Nestea

• Sjora

Fruit bar

• Outshine

• Delicias

• Edys fruit bar

• power bar

• real frui

• dole

• fruit cums

Bread

• Lemon bread

• Cinnamon

• lean cusine

• Treat

• Bimbo

• tomb stone

• Pumbkin

• media creama

Nestle junior

• Nestle junior babicao

• Nestle junior galletas,

• Nestle junior papillas

• Nestle junior tarritos

smoothies

• Nestle junior crecimiento

Chilled items

• Bear Brand Probiotic

• Chamyto

• Chiquitín

• Club

• Hirz

• Moça

• Chandelle

Performance nutrition

• Musashi

• Neston

• Nesvita

• PowerBar

• Pria

• Supligen

Healthcare nutrition

• Boost

• Carnation Instant

Breakfast

• Nutren

• Peptamen

• Glytrol

• Crucial

• Impact

Frozen food

• Stouffer’s

• Lean Cuisine

• Buitoni

• Hot Pockets

• Lean Pockets

• Papa Giuseppe

• La Cocinera

• Tombstone Pizza

Refrigerated products

• Buitoni

• Herta

• Nestlé

• Toll House

• Katie`s Pizza

Touch points

• Touch point

is one kind

of service

product

Product mix

all the product lines together are called product mix

• Baby food

• Coffee

• Coffee mate

• chocolate and candy

• Chocolate Bar

• chocolate chips

• Noodles

• Soup & soup mix

• Nestle biscuits

• potato chips

• Tea

• Bottled water

• Milk/dairy products

• Breakfast cereal

• Nestle Baby Cereal

• Fitness cereals

• Yogurt

• Other drinks

• Juice

Product mix

• Ketchup

• Petcare

• Ice Cream

• Culinary

• Bouillon

• Vending & beverage system

• Performance nutrition

• Frozen food

• Touch points

• Nestle pizza

• Nestle boost

• Fruit bar

• Bread

• Nestle junior

• Chilled items

• Healthcare nutrition

• Refrigerated products