Risk Communication Risk Communication

ManagementManagement

MODULE OBJECTIVESMODULE OBJECTIVES

At the end of this module the participants At the end of this module the participants

will be able to:will be able to:

Appreciate the role of advocacy and Appreciate the role of advocacy and

networking in facilitating the networking in facilitating the

implementation of risk communication implementation of risk communication

plan plan

Prepare a risk communication Prepare a risk communication

management planmanagement plan

Session 1Session 1

Managing Risk Managing Risk

CommunicationCommunication

OBJECTIVES:OBJECTIVES:

�� At the end of this session the participants At the end of this session the participants

will be able to:will be able to:

–– Discuss risk communication management Discuss risk communication management

planning.planning.

–– Discuss the elements of communication Discuss the elements of communication

management plan.management plan.

A. Disaster Management

CycleB. Risk

Communication Planning Cycle

Disaster and Management Cycle and Communication Planning Cycle Interface

Important points to remember:Important points to remember:

�� Risk communication planning cycle should be Risk communication planning cycle should be

present in every stage of disaster present in every stage of disaster

management cycle.management cycle.

�� The objective(s) of a communication plan is The objective(s) of a communication plan is

dependent on the context provided by the dependent on the context provided by the

disaster management cycle.disaster management cycle.

�� To make sure that risk communication To make sure that risk communication

activities are implemented as planned, one activities are implemented as planned, one

needs to identify and ensure availability of needs to identify and ensure availability of

resources (human and material) before and resources (human and material) before and

during the actual implementation.during the actual implementation.

�� Resources and activities are dependent on Resources and activities are dependent on

the the functional areas functional areas common or generic in common or generic in

the implementation of risk communication the implementation of risk communication

activities.activities.

Functional AreasFunctional Areas** for a Risk for a Risk

communication programcommunication program

�� Research, monitoring and evaluationResearch, monitoring and evaluation

�� Policy mattersPolicy matters

�� Media placementMedia placement

�� PR activitiesPR activities

�� TrainingTraining

�� Community based activitiesCommunity based activities*. (Adapted from O’Sullivan, G.A., Yonkler, J.A., Morgan, W., and Merritt, A.P. A Field Guide to Designing a Health Communication Strategy, Baltimore, MD: Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs, March 2003.)

Communication Planning Cycle

Functional areas

Research, monitoring and evaluation

Policy matters

Media placement

PR activities

Training

Community based activities

Channel Analysis

Research, monitoring and evaluation

Community based activities

Session 2Session 2

Advocacy and Networking Advocacy and Networking

in risk communication workin risk communication work

OBJECTIVES:OBJECTIVES:

�� At the end of this session the participants At the end of this session the participants will be able to:will be able to:–– Discuss advocacy and networking in the context Discuss advocacy and networking in the context

of risk communication in health emergencies.of risk communication in health emergencies.

–– Appreciate the importance of advocacy and Appreciate the importance of advocacy and networking plan for risk communication.networking plan for risk communication.

–– Identify collaborating partners for risk Identify collaborating partners for risk communication.communication.

–– Define roles of partners in risk communication.Define roles of partners in risk communication.

Crisis Situation

Risk Communication

Key Audience(who can influence

behavior

Key Audience(Directly at risk)

Organized stakeholders

Act as a Team

Act as a Team

change

change

Advocacy and Networking in Advocacy and Networking in

Risk CommunicationRisk Communication

�� Risk communication requires involvement of Risk communication requires involvement of

various individuals, groups and institutions. various individuals, groups and institutions.

�� Risk communication is essentially also an Risk communication is essentially also an

advocacy work. advocacy work.

�� Risk communication is not just about Risk communication is not just about

development and delivery of messages. Risk development and delivery of messages. Risk

communication would also entail mobilization of communication would also entail mobilization of

human and material resources. human and material resources.

Definition of AdvocacyDefinition of Advocacy

�� An act or process to demand, defend, and An act or process to demand, defend, and

maintain a cause.maintain a cause.

�� The ultimate goal of advocacy is social change in The ultimate goal of advocacy is social change in

form of :form of :

–– behavior modificationbehavior modification

–– policy formulationpolicy formulation

–– legislative actslegislative acts

�� The heart of any campaign or advocacy program The heart of any campaign or advocacy program

is a is a ““cause,cause,”” a problem that advocates will take a problem that advocates will take

in as their in as their ““raison draison d’’ etre.etre.””

Example of Advocacy Objectives in Support of Risk Communication

Networking for Risk CommunicationNetworking for Risk Communication

�� The defining feature of The defining feature of social network social network

analysis is the focus on analysis is the focus on the structure of the structure of relationships relationships between people between people (or whatever (or whatever

entity is of concern). entity is of concern).

�� The quickest way for an organized risk The quickest way for an organized risk

communication response is through an communication response is through an

organized network of individual, families, organized network of individual, families,

communities, organizationscommunities, organizations

Development of Risk Development of Risk

Communication Management PlanCommunication Management Plan

�� Workshop 1: Development of Risk Workshop 1: Development of Risk Communication Management PlanCommunication Management Plan

�� Objective of the workshop:Objective of the workshop:

–– Prepare risk communication implementation and Prepare risk communication implementation and management plan.management plan.

�� Instruction to Participants/Groups:Instruction to Participants/Groups:

–– Prepare a risk communication management planPrepare a risk communication management plan

–– Use the Risk Communication Management and Use the Risk Communication Management and Implementation MatrixImplementation Matrix