module 03: ux thinking
DESCRIPTION
Module 03 in the one-week intensive for community college instructors, offered by MPICT.org.TRANSCRIPT
UX/Design Thinking
It’s how we discover problems
!
It’s how we approach problems
UX/Design Thinking
Eivind Mølster, Posten Norway
UX/Design Thinking
A few basic questions: !"What problem does this solve?" !"For whom?" !"And how do we know this?" !(Pro tip: Ask these at a job interview.)
UX/Design Thinking
A lot of founders or managers will say: !"Well, I want it." !"I know the market." !"The investors like it, so it must be proven." !(Pro tip: This leads to bad things.)
UX/Design Thinking
UX/Design Thinking
Customer-facing page: The company knew where all its products lived, buried in "family" categories.
UX/Design Thinking
(This is one of the family categories.) !(Products were many clicks under there.)
UX/Design Thinking
Result: confused, frustrated user, unlikely customer
UX/Design Thinking
If you know how it works,
!
you are not the user
UX/Design Thinking
Sketchnote by @ElviaVasc, after talk by Christina Wodtke (@cwodtke)
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
We’re looking for a balance of all these concerns, skills, and talents. !And a unicorn.
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Who are the audience? !What do they do? !What do they think? !What insights did you learn about what the problem really is?
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Vendor Gourmet
Harried DadCity Official Traffic Planner
Bored Kid
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
FRAME THE PROBLEM: !What are the users really trying to solve? !What roadblocks/pain points do they face? !What opportunities might there be for creative solutions?
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
USER: !NEEDS TO: !BECAUSE: !(… and that’s an insight)
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Come up with as many solutions as possible. !Don’t be constrained by “well we can’t do that because...” thinking. !Be open to all ideas. !Looking for quality and quantity (thorough exploration of problem space).
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Generate a range of solutions
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Prototyping is SHARING !Communicate the core elements of your solution to others. !Simple, fast, low-cost creative expression. !Learn through design & testing.
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Iterate RAPIDLY
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PROFESSIONAL
PRODUCTS COMPANY®
But test with users, stakeholders (RITE methodology).
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Iterate RAPIDLY
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Learn from the prototyping and testing. !The idea is to learn through building, learn from responses, learn through the building process !Gradually increase fidelity
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
All design decisions are hypotheses that need to be tested against actual data. !Do so, and you’ll be able to answer the questions we started with. !And your product will have a better shot at succeeding.
