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SPONSORPROSPECTUS

MODERN HEALTHCARE

2016

Forging Partnerships and Delivering Valuein a Transforming Healthcare System

FIRST ANNUAL

22015 Program Overview modernhealthcare.com22016 Program Overview modernhealthcare.com

A B O U T T H E I M P A C T A W A R D S A B O U T

Modern Healthcare’s Supplier Strategies Summit Forging Partnerships and Delivering Value in a Transforming Healthcare System

On Tuesday, April 5, 2016 Modern Healthcare will host its first annual Supplier Strategies Summit: Forging

Partnerships and Delivering Value in a Transforming Healthcare System, a day-long conference that will

bring together industry-leading providers, suppliers, innovators and entrepreneurs. This groundbreaking event is

designed to help suppliers better understand the rapidly shifting healthcare landscape while also providing the tools

and strategies they need to more effectively communicate and partner with providers and insurers.

Attendees can expect a day of tightly focused sessions that will give an inside look at the changing needs of

providers and insurers, their purchasing patterns and the best ways to approach them. Session offerings will also

include best practices from other suppliers, including how to expand offerings across the continuum of care.

Educational Takeaways Will Include:

• Insights from C-Suite leaders of well-known healthcare organizations

• A deeper understanding of the forces reshaping healthcare, including the shift from volume to value, the move from inpatient to outpatient and the growing focus on population health management

• Tips from successful suppliers

• Guidance about providers’ changing purchasing practices

• Strategies for working with emerging hospital alliances and other collaborative networks

• A nuts-and-bolts perspective on the impact of new delivery models, such as ACOs

EVENT DETAILS

Date: Tuesday, April 5, 2016

Time: 8:00am – 6:00pm

Location: Westin Buckhead, Atlanta, GA

Attendance: 150*

*estimated

MODERN HEALTHCARE

FIRST ANNUAL


A Captive Audience For SponsorsSponsorship of the Supplier Strategies Summit provides the opportunity to broaden your

competitive advantage by increasing your credibility, image and prestige. You’ll be able to reach a

specifically targeted market of leaders in healthcare and benefit from 10 hours of education,

networking and attendee/sponsor interaction!

A U D I E N C E

• IT Companies

• Medical Device Manufacturers

• Pharmaceutical/Biotech

• Group Purchasing Organizations

• Staffing and Recruitment Firms

• Investment Firms

• Venture Capital Firms

• Healthcare

Providers

• Healthcare Accelerators and Incubators

• Start-ups

Types of Organizations Represented

Who Will Attend

• Decision makers in support of Innovation, Purchasing, Supply Chain, and Transformation

• Executive and senior leadership of industry supplier and service organizations

• Sales leadership

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A G E N D A

MODERN HEALTHCARE

Networking Coffee | 8:00 am - 9:00 am

Opening Keynote | 9:00 am - 10:00 am

Morning Concurrent Sessions 1 & 2 | 10:10 am - 11:10 amBusiness Development and Sales: New Models of Success (Session 1)

Jason Brown,Vice President, Corporate Business Development, Valence Health

John Kerndl,Senior Vice President and Chief Financial Officer,Operations, LifePoint Health

Pam Arlotto,President & CEO, Maestro Strategies

Provider Alliances and Collaborations: New Relationships and Changing Purchasing Practices (Session 2)

Dr. Ninfa Saunders,President and CEO, Navicent Health

Marcia Howes,Vice President and Chief Supply Chain Executive, BJC Healthcare

Plenary Session | 11:20 am - 12:20 pm Accountable Care: A Game Changer for Suppliers?

Dr. Mark Wendling,Medical Director, Valley Preferred

Jim Budzinski,President, WellStar Health Network ACO; Executive Vice President and Chief Financial Officer, WellStar Health System

Lunch | 12:30 pm - 1:30 pm

Plenary Session | 1:30 pm - 2:30 pmDirect from the Source: Top Leaders Weigh In

Joe Colonna,Vice President, Supply Chain, Piedmont Healthcare

Michael Rowan,President of Health ServicesDelivery and COO, CatholicHealth Initiatives

Lee Perlman, President, GNYHA Ventures; Chief Financial Officer and Executive Vice President, Greater New York Hospital Association

Tim Marlette,Chief Purchasing Officer, Community Health Systems

Afternoon Concurrent Sessions 1 & 2 | 2:40 pm - 3:40 pmProviders and Suppliers: Forging Strong Partnerships (Session 1)

Brian Pellegrini,Managing Director, Spend Performance, Solutions, Advisory Board

The Changing GPO Business Model - and What it Means for Suppliers (Session 2)

Jeremy Belinski,Chief Operating Officer, Amerinet

Cathy Denning,Senior Vice President, Sourcing Operations, Novation

Closing Keynote | 3:50 pm - 4:50 pmJohn Bardis,Founder, Retired Chairman, President and Chief Executive Officer MedAssets

Networking Reception | 5:00 pm - 6:00 pm


S P O N S O R S H I P O P P O R T U N I T I E S

Opportunities presented in our packages* allow for achieving several goals at onceSponsors of this year’s Supplier Strategies Summit have the opportunity to increase brand awareness, generate consumer preference and foster brand loyalty with a targeted and influential audience of healthcare marketing leaders.

ENHANCE IMAGE & CREDIBILITYSponsoring this well-attended event will generate a positive association with your brand.

DRIVE SALESPackages include the opportunity to showcase products and services, and distribute samples or trial offers.

MEDIA EXPOSUREEvent marketing done by Modern Healthcare generates media exposure through print, digital, email and social media.

DIFFERENTIATION FROM COMPETITORSThrough category exclusivity, sponsorship allows organizations to create competitor differentiation.

DEVELOP BUSINESS, CONSUMER AND VIP RELATIONSDuring the various networking opportunities available at the conference, sponsors are able to dramatically influence customer relations.

LEAD GENERATIONThe list of conference attendees provides a valuable resource of leads.

{ SPONSORSHIP }OPPORTUNITIES

MODERN HEALTHCARE

*NOTE TO ALL SPONSORS: To take full-advantage of all sponsor deliverables, commitment should be made prior to January 8, 2016.

All sponsors are eligible for a 25% discount on additional tickets to attend conference. Not all sponsor packages offer the same level of exposure.


S P O N S O R S H I P P A C K A G E S

1 AVAILABLERights Product/Category exclusivity 4

First right of refusal for up to 3 months following conference date

{ PRESENTING }SPONSORSHIP

PRE-CONFERENCE PROMOTION• Logo recognition as Presenting Sponsor in a minimum of 3 full-page, 4-color print conference promotions

• Logo recognition as Presenting Sponsor in digital promotion (when size allows)

• Logo recognition on promotional emails for conference

• Logo recognition and direct link on the event registration area of ModernHealthcare.com

• Top square banner ad (250W x 250H pixels) and logo recognition on event reminder email

• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference

• Social media strategic partner

• Opportunity to contribute up to 200 qualified email addresses to the conference invitation database

CONFERENCE VISIBILITY• Exclusive sponsorship/recognition at the Welcome Reception the evening prior to the conference 1

• Logo visibility as Presenting Sponsor on general conference signage

• Logo visibility as Presenting Sponsor on backdrop screen during opening and closing keynotes

• Recognition as the Presenting Sponsor from the podium by the Publisher of Modern Healthcare at conference opening and closing

• Opportunity to make 260 word introductory comments at opening and closing keynotes 2

• Opportunity to have a staffed company table in registration area

• Opportunity to provide premium item for guest “take away”

• Logo visibility on attendee name tags

• Full page ad in printed conference guide/agenda

• Logo visibility and 250 word description in printed conference guide/agenda

• 5 tickets to attend conference

• Opportunity to include single sheet collateral item in attendee registration materials POST-CONFERENCE EXPOSURE• List of conference attendees 3

• Top square banner ad (250W x 250H pixels) and logo recognition on post-conference thank you email

• Logo inclusion in post conference “thank you” ad which will appear in Modern Healthcare magazine

• Post-conference report including key highlights from survey results with feedback from attendees

• Option to include one question in the post-event survey

1 Welcome Reception will be held the night prior to the conference and is different than the day-of reception. 2 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional.3 List of event attendees includes name, title, organization and email address (emails included in final list only). List will be provided 1 week prior, 1 day prior and 1 week following event.4 Category exclusivity includes up to 5 competitors.

MODERN HEALTHCARE


3 AVAILABLERights First right of refusal for up to 3 months following conference date


{ SUPPORTING }SPONSORSHIP

PRE-CONFERENCE PROMOTION• Logo recognition as Supporting Sponsor in a minimum of 3 full-page, 4-color print

conference promotions

• Logo recognition as Supporting Sponsor in digital promotion (when size allows)



• Square banner ad (250W x 250H pixels) and logo recognition on event reminder email



CONFERENCE VISIBILITY

• Logo visibility as Supporting Sponsor on general conference signage

• Logo visibility as Supporting Sponsor on backdrop screen during a session 1

• Recognition as the Supporting Sponsor from the podium during a session 1

• Opportunity to make 260 word introductory comments before a session 2

• Opportunity to have a staffed company table in registration area

• Opportunity to provide premium item for guest “take away”

• Half page ad in printed conference guide/agenda



• Opportunity to include single sheet collateral item in attendee registration materials

POST-CONFERENCE EXPOSURE

• List of conference attendees 3

• Square banner ad (250W x 250H pixels) and logo recognition on post-conference thank you email

• Logo inclusion in post conference “thank you” ad which will appear in Modern Healthcare magazine


1 Sponsor can select their session for introductory comments and logo visibility based on availability at time of contract execution.2 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional.3 List of event attendees includes name, title, organization and email addresses (emails included on final list only). List will be provided 1 week prior, 1 day prior and 1 week following event.

MODERN HEALTHCARE


1 AVAILABLE


{ CONFERENCE RECEPTION }SPONSORSHIP (at conclusion of conference)

PRE-CONFERENCE PROMOTION

• Logo recognition in a minimum of 3 full-page, 4-color print conference promotions



• Sponsor and logo recognition on email sent to registrants highlighting the conference reception

• Logo recognition on event reminder email




• Exclusive logo visibility as Conference Reception Sponsor on signage and table cards during reception

• Opportunity to provide premium item for guest “take away” at the reception

• Logo visibility on general conference signage

• Quarter-page ad in printed conference guide/agenda






• Logo recognition on post-conference thank you email to attendees and registrants


1 List of event attendees includes name, title, and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event.

MODERN HEALTHCARE


1 AVAILABLE


{ LUNCHEON }SPONSORSHIP







• Opportunity to contribute up to 100 qualified addresses and emails to the conference invitation database


• Exclusive logo visibility as Luncheon Sponsor on signage and table cards during lunch

• Opportunity to provide premium item for guest “take away” at the luncheon










1 List of event attendees includes name, title and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event.

MODERN HEALTHCARE


1 AVAILABLE


{ NETWORKING/COFFEE }SPONSORSHIP









• Exclusive logo visibility as Networking Coffee Sponsor on signage and table cards during coffee

• Opportunity to provide premium item for guest “take away” at the coffee











MODERN HEALTHCARE

112015 Program Overview modernhealthcare.commodernhealthcare.com

1 AVAILABLE

{ INTERNET }SPONSORSHIP


• Logo recognition on event reminder email sent to attendees




• Opportunity to select vanity password for Wi-Fi access

• Sponsor and logo visibility as Internet Sponsor in conference guide/agenda



• 1 ticket to attend conference








MODERN HEALTHCARE

112016 Program Overview


1 AVAILABLE1 AVAILABLE

Rights First right of refusal for up to 3 months following conference date







• Exclusive logo visibility on custom-printed water bottles distributed to attendees














• Exclusive logo visibility on custom-printed tote-bags distributed to attendees









{ WATER BOTTLE } { TOTE BAG }SPONSORSHIP SPONSORSHIP


MODERN HEALTHCARE


1 AVAILABLE1 AVAILABLE

Rights First right of refusal for up to 3 months following conference date






• Exclusive logo visibility on custom-printed notepads distributed to attendees








• Exclusive logo visibility on custom-printed lanyards distributed to attendees




{ NOTEPAD } { LANYARD }SPONSORSHIP SPONSORSHIP

MODERN HEALTHCARE

ABOUT MODERN HEALTHCAREModern Healthcare is the most trusted business news and information

brand in the healthcare industry. Combining the power of a print publication, 24/7 digital news products, robust research and event platforms, Modern Healthcare reaches the largest and most captive

audience of healthcare leaders and influencers.

150 N. Michigan Avenue, Chicago, IL 60601 | 312.649.5350 | ModernHealthcare.com

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