Live the brand

How to engage Telenor employees to be good brand ambassadors?

Anders Börde, Mobilized Business AB

Purpose of training program

Increase competence on Telenor Brand Platform

2500 Telenor Employees on appr 8 different locations

Target Group

Take “fluffy” branding language to concrete situations for employees to recognize

Fuel new energy into branding work - using new, innovative and engaging methods

Live the

Example: Day 6 - SMS Only

4. Answer

5. Feedback

1. Situation

2. Question

3.

Alternatives

Day 7 - SMS mob-site video

1. Intro sms + link to mob-site

2. Mob-site with intro to video + video

Day 7 - SMS mob-site video

1. Intro sms + link to mob-site

65% of company participated

81% of these joined whole program

Very Good

Good

Not so good

Bad

0% 25% 50% 75% 100%

More than 90% happy with program

47

45

7

1

Much betterknowledge

Better knowledge

Some betterknowledge

None improvedknowledge

0% 25% 50% 75% 100%

95% think program gave increased insight in Brand platform

14

46

35

5

Mobile very usefulfor training

Mobile useful fortraining

Mobile not souseful for training

Mobile not usefulfor training

0% 25% 50% 75% 100%

94% think mobile is useful or very useful tool for training

30

6

1

Some comments from the participants

“Jag tycker vi borde ha fler såna utbildningar inför säljpitcher, nyheter, produkter etc. Billig informationskanal för 1.700 potentiella "säljare" som vi anställda ju faktiskt är“

“Tycker ni gjorde detta väldigt bra. Fina priser plus att vi får friska upp minnet lite. Fler tävlingar/utbildningar på detta sättet hade uppskattats“

“Trevligt för alla högt uppsatta som vann ipad och statistrollen....“

Anders Börde, Mobilized Business AB