#mobilephotonow instagram exhibition at columbus museum of art
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#MobilePhotoNow Exhibition at Columbus Museum of Art
Jennifer Poleon, Columbus Museum of Art@ohiofoodloversMuseum Computer Network Presentation, 11-6-15
#MobilePhotoNow Exhibition at Columbus Museum of Art
On view from February 6, 2015 – March 22, 2015
#MobilePhotoNow was a large-scale participatory art project and Instagram exhibition highlighting the emerging art form of mobile photography, and the power of social media and smart phones as a means of creative expression and connection.
#MobilePhotoNow Exhibition at Columbus Museum of Art
Included:• 320 photos• 240 photographers from around the world• Representing nearly 40 countries
Why We Did It1. Championing, cultivating,
and celebrating creativity.
Why We Did It2. Keep People Engaged
During Construction
Why We Did It
2. Keep People Engaged During Construction
Why We Did It
3. Connect people to CMA exhibitions and collections and to each other, and build on success of our Photo Hunts.
The Challenges and Partnership
The Challenges and Partnership
Results
Challenge Engagement Results• 45,000 Instagram Submissions• From 5,000 photographers• In 89 countries
Results
Social Media Results• Instagram reach of nearly 50 million people around the
world• Instagram followers increased 40% + 200 % increase in
engagement• Tweeted around the world reaching 55 million times
Results
Web results
• 25 percent of web audience came from outside the US (average is normally 10 percent).
• More people visited the #MobilePhotoNow page than even the home page during the challenges.
• Web site visitors reached an all-time high averaging 40,000 monthly visitors
Results
Press • Press coverage reached more
than 90 million people• Featured in NYT, Newsweek
and dozens of international news outlets
• Named one of “Coolest, Must See Exhibits of 2015” by Brit & Co
Italy Loves Mobile Photography
Multinational
• Breakdown of 89 participating countries
89 Countries
US
Brazil
Spain
UK
Canada
Other
Multigenerational
Multidepartmental Collaboration
Onsite Selfie Station
Celebrating Creativity
I'm a mother and an ex-pastry chef. For years being creative in the kitchen was enough but with the invention of the iPhone, I discovered another outlet. Now I am inspired by everything, particularly my love of art history.
Thank You!
Jennifer Poleon, Columbus Museum of [email protected]@ohiofoodloversMuseum Computer Network Presentation, 11-6-15