Day 1 Recap

AT MOBILE WORLD CONGRESS 2013

Big Players

When you bring the American Heart Foundation, General Motors, Qualcomm and NTT docomo on to one panel, you will surely hear about the future. The good news first: everybody is aligned. We are looking at a place, where mobile services are no longer just supporting behavior but delivering smart intelligence without a person knowing about it.

According to the panel: Technology will replace 80% of all doctors. You will not know how to flip a (light) switch anymore. Cars are the new mobile device.

DISCUSS DISRUP TION

If 70% of all American citizens are tracking a health parameter, why are they not using their iPhone to do this? There seems to be a large body of research-based support that says tracking one’s health is supportive to the ambition of growing old. However, few people understand how tech (=mobile) can reduce the effort to measure and track. The American Heart Association shows examples like Zamzee and Heart360 that prove, how mobile tech save lives. It’s as simple as that.

HealthcareDISRUP TION

Although still in Beta, SKIN ANALYTICS could potentially save 80,000 lives a year. Early detection is critical when it comes to melanoma, and this University of Cambridge supported service helps you monitor yourself just by taking a picture of the offending mole.

NOW LE T THE CONSUMER JUDGE ITS SUCCESS.

We are watchingnew services grow up,

Automotive

Image courtesy of Dennis Crowley, Founder & CEO, Foursquare

Source: Nokia’s press release

“First to market, and available for all Windows Phone 8 devices, will be a version with new features, including voice integration, which allows people to use voice commands to detect what’s trending and to search nearby places. The app will be NFC-enabled for content sharing, friend requests, and check-ins. It also integrates with Nokia Maps for a seamless app-to-app experience.”

GM is showing us the first iteration of their in-car open platform system for the i-car nav. A car, which one will not have to buy anew, but just upgrade and it feels “new.” Highly ambitious, we are looking to see 4G LTE bandwidth in many cars starting in 2014. This will certainly put a large strain on the carriers to support high bandwidth traffic seamlessly throughout cities and not so urban areas. Developers are welcome to come up with the next “killer app” for an in-car experience.players in the platform business.

DISRUP TION

Connected Everything

MARK E TERS WAK E UP

Image courtesy of Dennis Crowley, Founder & CEO, Foursquare

Source: Nokia’s press release

“First to market, and available for all Windows Phone 8 devices, will be a version with new features, including voice integration, which allows people to use voice commands to detect what’s trending and to search nearby places. The app will be NFC-enabled for content sharing, friend requests, and check-ins. It also integrates with Nokia Maps for a seamless app-to-app experience.”

We are observing a massive trend into the idea of connecting everything. This can be done via app or OS, but technology should not defer this conversation. Connections mean new touchpoints and interactions. Also new interactions could mean new benefit (propositions). What if your app told you while you are watching the Superbowl: “Hey Martin, time to get up, it has been a while and your cholesterol level is at xyz.” Here is the chance for any company trying to address a customer’s need: find the new platforms, re-evaluate your current media commitments, and collaborate with formerly unknown players in the platform business.