mobile wallet - flashtalking wallet reasons to use mobile wallet 80% of shoppers never delete mobile...
TRANSCRIPT
Mobile Wallet
reasons to use mobile wallet
80% of shoppers never
delete mobile wallet content
giving brands the opportunity
to re-message indefinitely
Make an unprecedented lasting impression
update with ease.
Once added to the digital wallet,
each measurable WalletAd can be
updated with new content (a
portion of the ad or the whole
creative), with no new action
required by the shopper.
Updates to this content can be
determined by:
• sales offer or promotion update
• location
• prescheduled
how it worksContinue the conversation with your
audience well beyond the ad impression.
Mobile Wallet Ads give advertisers a
persistent, updatable, and measurable
presence in opted-in shoppers' mobile
wallets within Apple Passbook (for iPhone
users) or Google Wallet (for Android users).
• Simply add the Wallet Link URL to a "save
to my phone" call-to-action on any ad
served in the mobile web environment
• 2 clicks sends the offer directly into the
consumer's digital wallet - where it lives
right next to their credit cards, loyalty
cards and boarding passes
considerations• 50MM impression minimum OR campaign
set up fee (not inclusive of production
• 48 hours for activation after final creative is
approved.
• Only available on Mobile Web (with some
exceptions, check with your sales
representative)
track and report
We provide real-time reporting
on views and saves by device
type. Initial campaign includes
Wallet Link URL, content
conversion for 3 wallet types
(Apple/Google/Other), trackable
barcode/ QR code creation and
offer disabling. Each ad is
trackable at the point of sale and
can be disabled at the end of a
the campaign.
contact: [email protected] www.flashtalking.com