mobile ui trends and innovation

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Mobile UI Trends and Innovation Fredrik Ademar, Mobile 2.0 Barcelona, June 2010

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Mobile UI Trends and Innovation presentation at Mobile 2.0 Europe 2010 by Frederik Ademar, of The Astonishing Tribe (TAT) - ©

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Page 1: Mobile UI Trends and Innovation

Mobile UI Trends and Innovation

Fredrik Ademar, Mobile 2.0 Barcelona, June 2010

Page 2: Mobile UI Trends and Innovation
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An An An An industryindustryindustryindustry in transformationin transformationin transformationin transformation

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An An An An industryindustryindustryindustry in transformationin transformationin transformationin transformation

Shift of powerShift of focus

Pre sales to post salesvalue transition

Page 7: Mobile UI Trends and Innovation

Device as a commoditized service platformDevice as a commoditized service platformDevice as a commoditized service platformDevice as a commoditized service platform

.

The device becomes a connected, network-aware thing, with high-quality sound, high-quality LCD touch-screen and a decent camera….

Page 8: Mobile UI Trends and Innovation

Device as a commoditized service platformDevice as a commoditized service platformDevice as a commoditized service platformDevice as a commoditized service platform

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AvoidAvoidAvoidAvoid commoditizationcommoditizationcommoditizationcommoditization, , , , butbutbutbut keepingkeepingkeepingkeeping complicancecomplicancecomplicancecomplicance

Page 11: Mobile UI Trends and Innovation

AvoidAvoidAvoidAvoid commoditizationcommoditizationcommoditizationcommoditization, , , , butbutbutbut keepingkeepingkeepingkeeping complicancecomplicancecomplicancecomplicance

Page 12: Mobile UI Trends and Innovation

AvoidAvoidAvoidAvoid commoditizationcommoditizationcommoditizationcommoditization, , , , butbutbutbut keepingkeepingkeepingkeeping complicancecomplicancecomplicancecomplicance

Page 13: Mobile UI Trends and Innovation

Dual screens

www.youtube.com/TATmobileUIwww.youtube.com/TATmobileUI

DDDDuuuuaaaallll DDDDrrrriiiifffftttt MMMMuuuullllttttiiiipppplllleeee lllliiiinnnnkkkkeeeedddd ddddiiiissssppppllllaaaayyyyssss aaaannnndddd

interaction interaction interaction interaction ssssuuuurrrrffffaaaacccceeeessss

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www.youtube.com/TATmobileUIwww.youtube.com/TATmobileUI

FUSEFUSEFUSEFUSEA hands on A hands on A hands on A hands on eeeexplorationxplorationxplorationxploration of of of of nextnextnextnext

ggggeneration sensor fusioneneration sensor fusioneneration sensor fusioneneration sensor fusion

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AsymmetricAsymmetricAsymmetricAsymmetric projectionsprojectionsprojectionsprojections and light settingsand light settingsand light settingsand light settings

Page 17: Mobile UI Trends and Innovation

www.youtube.com/TATmobileUIwww.youtube.com/TATmobileUI

SpinachSpinachSpinachSpinach3D 3D 3D 3D UserUserUserUser Interfaces and Interfaces and Interfaces and Interfaces and autostereoscopicautostereoscopicautostereoscopicautostereoscopic displaysdisplaysdisplaysdisplays

Page 18: Mobile UI Trends and Innovation

www.youtube.com/TATmobileUIwww.youtube.com/TATmobileUI

ProjectoUIProjectoUIProjectoUIProjectoUIPicoprojectorsPicoprojectorsPicoprojectorsPicoprojectors and and and and camerascamerascamerascameras

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Sketching and rapid, low-fi prototyping, - early testing of your concept visions

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Augmented identity storyboard sketching

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A A A A lotlotlotlot of media of media of media of media coveragecoveragecoveragecoverage…………

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AR and AR and AR and AR and RecognizrRecognizrRecognizrRecognizr, , , , whatwhatwhatwhat is the is the is the is the valuevaluevaluevalueaddaddaddadd, , , , reallyreallyreallyreally????

Speed- an immediate, no click interface

Accuracy- tightly linked input and output

- computer vision is essential

Context- AR is mainly a ”here” experience

- AR is part of a larger UI ecosystem

- Realtime aspect is fundamental

Aesthetics- 3D etc.

Page 27: Mobile UI Trends and Innovation

AR in AR in AR in AR in phonesphonesphonesphones –––– at the at the at the at the thresholdthresholdthresholdthreshold of of of of beingbeingbeingbeing usefulusefulusefuluseful........

Some limiting technical factors- Camera resolution, object distance, lighting conditions

- Low camera FPS gives motion blur, lagginess.

- More accuracy -> more data to be processed (CPU/GPU)

- Live processing requirements

-”Gimmicky”, ”too early”

-How to monetize?- LBS, games, training, promotions, ads, shopping aid, events..

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Three Three Three Three fieldsfieldsfieldsfields selectedselectedselectedselected

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WeWeWeWe visualizevisualizevisualizevisualize continouslycontinouslycontinouslycontinously

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THANK YOU!THANK YOU!THANK YOU!THANK YOU!