mobile strategy triangles

Appsolute Value, © 2013 All Rights Reserved

Appsolute Value’s Strategy Gig: The Mobile Strategy Triangles

Most companies including the pure Internet players are now being challenged by Digital Disruptors. Where web is now legacy, successful Digital Disruptors integrate Social en Mobile better and faster. They have taken a mobile-‐first strategy (e.g. Google) and defined their strategies

around Apps & Devices.

Digital disruptors are taking advantages of new platforms (Social & Mobile), new data dynamics (incl. big data analytics and clouds), new relationships (interactive), new thinking (outside-‐in vs inside-‐out) and new strategic drivers (context, participation). In doing so they disrupt markets,

gain competitive edge, get (re)connected to their customers and save costs. They deliver within faster development times, create steep upward business growth and control TCO (totals cost of ownership) For most businesses the most important strategic factor is an large increase on the

customer experience than any technology that came before.

Every industry is impacted and so is your organization. In your organization IT and marketing are most affected by these new ways of doing business. With billions of apps already available and lots of devices, it will be hard to be in control. The outside-‐in forces disrupt and there is a need for

Strategy.

The Mobile Strategy Triangles

To become a leader in digital disruption, there is a need for strategy. However there is confusion all around what makes a good

mobile strategy !? With the right mobile strategy you get a leader in disruption rather than letting you disrupted by others who then

let you sail the red oceans.

There are two triangles you have to keep in mind whilst starting your Strategy Redefine:

The first is the organizational triangle

Appsolute Value, © 2013 All Rights Reserved | 2

The second is a more technological triangle

Here are some top 6 high-‐level strategy perspectives in a do’s and don’ts format

(based on the 6 triangles perspectives + 1 Bonus):

1. Re-‐connect to your customers and employees. Platform is the keyword here.

A brand app in the Appstore is not enough. Also do not extend the web into a variety number of form factors. You

should not extrapolate your old business models on a new digital channel. Learn and understand why mobile is different.

Only than you optimize you services customer want on their mobile devices with simple and performing apps.

2. You understand mobile better (and then

also your customer) if you find new services or make them more intuitive. Just adding a new experience to your

customer journey can make a difference. If you want to go further donot push

anymore since most business lost or losing control. You need to pull. Ship in

those loads of personal data to replace shotgun marketing into fine laser gun sharp marketing

3. Redesign based on a zen of tasks, don’t

concentrate on business processes. Simplify your business, understand what are the new business gaps and create

mobile-‐fixes. Marketers, while rebranding, can use design-‐led engineering here.

4. Scale to a World of Apps. Apps are your

new faces of business. They connect your customer, they connect your machines ( including TV’s, Fridges, Electric

Appliances, etc). The downside of giving power to a new breed of appmakers is that there is an almost religious battle

ongoing between app developers. All of them telling you why HTML 5, Native or Multi-‐platform is better. At Appsolute

Value we make Art of Apps, not war…

5. Business Apps (rendering functionality to

customer –apps facing or enterprise apps) require data to become functional. Therefore you need to integrate. Your

solution architecture require various new architecture principles. Steer towards an app-‐internet architecture.

6. Open up and manage your own apps

library. Great if you have your apps in Stores. Even better if you establish your own. Your mobile customers are shopping


again and your people work efficiently again. Well done. Now think also how you

going to manage all this and control your total cost of ownership.

7. Power to New Mavericks: Design-‐led engineering, scrum teams, agile way of

working, Art of Apps. All new working paradigms making your company to transform. Make sure to create a mobile

center with the new blood groups. They can help you in creating great apps and turn them into weapons of mass digital

consumerism.

Zen of Tasks and Outside-In

With traditional business models with traditional software, many companies had a

luxury since IT and marketing where able to push products and services into the market which they controlled and they thought it will

be best for customer and employee well-‐being. An inside-‐out way of thinking and working.

Business processes are left-‐overs of the

inside-‐out organization. They are brittle and mostly hardwired into back-‐end applications.

Traditional software requires long development cycles, is complex and expensive

to maintain. (Business) Apps require simplicity and are task-‐oriented and bring certain services (but not all !) fast to your customers

(or employee) which are already out there on one of the many platforms (OS + device).

From an organizational angle, digital

disruptors using Business Apps (rendering business functionality) and having had the smell of success, therefore start to

concentrate on efficiency using employee-‐facing enterprise apps.

They concentrate on just the layer below the touchpoint-‐layer, mapping out emotional (

and intuitive) processes to find feel-‐good moments, moments of truth and pain points. And so they use Apps for a zen of tasks.

Making services externally and internally functional by using apps (and smart devices), we call this ‘Appifying your Business’.

Staff redevelopment (bonus perspective no. 7) is required since the new faces of business are defined by mobile designers and mobile

developers. Here at Appsolute Value, power is to the mobile developers and mobile designers since they create and take output of

devices and systems to convert in business value.


Create business values that allow your

business to reconnect to those customers or satisfying employees who just want to work

anywhere, anytime executing their task simple and fast (like Evernote, Whatsapp, Yammer and dropbox).

On our way to the Internet of Things, app

development will also extend further into API development. API’s enable your organization to connect to your business partners, other

(mobile) customers and more machines. However to open up your business to allow a co-‐creation of a new business ecosystem

takes some other transformations first.

Solution: Mobile Mavericks & Art of Apps

Mobile is our passion. Mobile is about apps

and devices.

However it is not only about technology, it is also about experienced people with passion, knowhow and a different mindset. As mobile

mavericks we bring you Art of Apps. Our speciality is multi-‐platform.

We believe business apps and the strategic perspectives are served well with a cross-‐

platform approach. We also acknowledge that every company is different and everyone has different perceptions about ‘Art’.

Companies looking to manage their growing number of apps & devices require new mobile

management services to implement. We work with enhanced MAM (mobile apps management) tools and MDM (mobile device

management) tools.

References – Pure Mobile

Appsolute Value successfully performed the Art of Apps at several medium and large organizations in Europe and North America.

You can be next.

Some of our gigs can be found at our website.

www.mobilesolutionsnetwork.com

If you want to sit back and watch a video. Go to our youtube channel

www.youtube.com/appsolutevalue

If you want to share something interesting with us on mobile. We are very interested since we can’t know everything about billions

of Apps, right?! So pin it at

www.pinterest.com/appsolutevalue

That ‘s all you can find on the web about us. For all the rest we are pure mobile. Oh, you want to like us, use your smartphone, just call.

You don’t want to tell it to us out loud… send us an email:

mobile strategy triangles

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