Mobile site proposal

Chroma Agency• An award-winning digital agency

• We build engaging and sustainable digital products

• Equally strong in design, technology and delivery

• A strong planning, project management and delivery focus ensures projects are

delivered on time and within budget

• Providing compelling digital marketing services for clients who demand excellence

• Broad experience across digital platforms for a broad client base

• Additional services include digital marketing, search engine optimisation and web and

mobile application development

Our WorkPORTFOLIO

• To use collective power to build the best and most useful mobile sites for

every racecourse – attractive to both racegoers and new customers

• Communicate with customers:

• Before the event

• During the racing

• For future events

• Buy tickets, promote special events, inform customers of racedates, give

detailed race coverage, stimulate action – all through mobile

What we propose

• To use collective power to build the best and most useful mobile sites for

every racecourse – attractive to both racegoers and new customers

• Communicate with customers:

• Before the event

• During the racing

• For future events

• Buy tickets, promote special events, inform customers of racedates, give

detailed race coverage, stimulate action – all through mobile

What we propose

Mobile site homepage • How to get there

• The venue

• Buy tickets

• Next races

• Email alerts

• News

• Special offers

• Predictions

How to get there• Find your way to the course

• Zoom right into street-level

accuracy, pin-pointing your

current location

• Maps of the course linked to

phone’s mapping system

• Increasingly sophisticated sat-

nav tools embedded into

smartphones

The venue • Detailed map of the course facilities

• Navigable purpose-built course maps

• Clickable for further details

• Highlights meeting points and

entrances

• Could include helpful tips and a horse

racing jargon buster

Buying tickets • Buy tickets through your phone

• Integrate with and use ticketing

systems already in place

• Highlight hospitality,

refreshments and Special Offers

opportunities

Special offers • Each racecourse can control and

publish updates to their Special

Offers pages

• Can be updated during the race

day

• Can allow redeemable special

offers if booked through mobile

• Easy to use by the courses –

simple training manual provided

Course maps • Elements of the iCard drawn into

each mobile site

• The Course Map helps with the

racing experience

Race meetings• Full four-day racecard listings

with runners and riders

• Course/event conditions updated

on day of race

• Will display non-runners

• Direct link to course information,

facilities and maps

• All automated

Predictions/results• Using the 60+ parameters of the

iCard algorithm and reviewing

more than 15,000 races, every

race is given a predicted outcome

• Great stimulus to bet on track

• Great resource to work in

conjunction with on-course

information

Alert me service• Keep in touch with racegoers

through email and text messaging

• Racegoers offered info on race

dates and special promotions

• Can integrate with current email

marketing or CRM activity

• Automated alerts can be sent as an

email, SMS or as mobile app push

• Users encouraged to take pictures

and add comments with their phones

at the race meeting, upload to the

mobile site and simultaneously to

Facebook and Twitter

• Links back to course’s mobile site

• Reaches the millions who use

Facebook and Twitter as their

primary information service

Social Media – Facebook and Twitter

Advertising• Revenue potential

• Banner advertising can be placed

through each course’s mobile site

• Central third party sales house

could sell across all courses or

be course specific

• Each course has their own mobile product pulling in relevant content and modules

• Enables each racecourse to easily update sections of their mobile site

• Can feature own news and choose to prioritise pages

• Links in with Jockey Club ticketing system

• Each course able to update catering, hospitality info, special events, offers etc

• Can link in with existing email marketing/CRM activities

• Each course will have individual user numbers reports and weekly web traffic

reports

• And we can update this for you if needed

Each course in control

• Great value if done collectively - single shared development cost

• Top quality if done collectively – information and feature-rich service will

be state of the art – award-winning potential

• Real user value and use

• Easily linked to other course mobile sites and wider web

Costs

That’s it!

Paddy O’Clery

Managing Director

DDI +44(0)20 7407 5297

Mob +44(0)7836 568458

Email paddy@chromaagency.com