1. MOBILE SEARCH
Bradley Fehler

2. Theres aMOBILE REVOLUTIONgoing on

3. MOBILES VERSUS PC
First things, first
By 2013, mobile wins as THE most common device used to access the web
*Gartner

4. It is predicted that over 1.8 BILLION mobile devices will be in use worldwide
by 2013

5. Keeping up with trends
Mobile growth is 8x faster than PCs were at their peak growth period in the 90s!
There are over 80 million mobile subscriptions in the UK alone.

6. Mobile searches have grown fivefold over the last 24 months

7. 1 in 3 mobile searches start with local intent.

8. So how are marketers reacting?
Client-side marketers claim mobile search has doubled within their organisations over 12 months to 16%
ONLY 45% of marketers are planning to invest in mobile search
While
ONLY 34% of agencies claim their clients are involved with mobile search

9. We just cant put them down

10. Search behaviour and motivations can differ on mobiles or tablets you need to make sure youre OPTIMISEDfor these

11. REMEMBER!Search doesn't just take place on search enginesAnd purchasing doesnt just take place on PCs.

12.

13. How can you benefit now?
MOBILE PPC

14. Gain MAXIMUM exposure.
SQUASH
The competition!

15. WHY NOW?
Do it while its HOT
Get ahead of your competitors
Your customers will start to EXPECT you to be there after all, theyre looking

16. DO IT BECAUSE IT WILL MAKE YOU MONEY

17. Just to remind you
39% use smart phones while on the toilet!
{higher for men}

18. Be aggressive

19. Be relevant

20. Use language that resonates

21. Google Adwords Ad ExtensionsHelping to enhance your activity.

22. Click to call

23. Hyper Local

24. Sitelinks

25. Mobile PPC campaigns vs. Desktop GEO targeting campaigns
30% increase in CTR
56% reduction in CPC
47% reduction in CPA

26. On average, we see an average performance increase of
21%

27. Link offline campaigns with mobilethey are ALWAYS online

28. Get creative for less!

29. DONT FORGET!
MOBILE IS HUGE
PPC CAN GET YOU UP THERE NOW
ITS LOCAL
ITS EFFECTIVE
BE AGGRESSIVE

30. ButYou need a site that converts for mobile and tablet users

31. Any questions?
Contact me...
Bradley.Fehler@dotSearch.co.uk
Twitter: @dotSearch