mobile phone project

AProject Report on

Preference of youths regarding different mobile phones

Submitted by:

Roll no.

MHRD Sem-2

Submitted to:Mr gaurang rami & Dr.kiran Pandya

Department ofResearch Methodology and Interdisciplinary

Studies in Social Science.

VEER NARMAD SOUTH GUJARAT UNIVERSITY,SURAT

ACKNOWLEGEMENT

1

It was a wonderful and memorable experience as it allowed me to learn a lot of things in programmatic way practically on the field immense pleasure, I present this project on the subject PREFERENCE OF YOUTHS REGARDING DIFFERENT MOBILE PHONES. I humbly express my gratitude to Dr. kiran Pandya, for giving me the opportunity for development of the above project. I learnt practically a lot, which I studied in theory. For this I am very thankful to MR.gaurang Rami for helping me in completion for this project work successfully. I express heartiest thanks to them for sharing their knowledge and experience with me.

.

MHRD-sem II,

ROLL NO.32

VNSGU-SURAT.

2

DECLARATION

I the undersign A. here by declare that this project work entitled is my own work and all research and analysis in project as per my limited understanding of the subject. It is not submitted to any other university or institution for any other purpose.

Place: DRMISS, VNSGU, SURAT.

() (MHRD SEM-II)

Date:

3

TABLE OF CONTENTS

DECLARATION: -----------------------------------------------------------------2

ACKNOWLEDGEMENT: ------------------------------------------------------3

4

TABLE OF CONTENTS: --------------------------------------------------------4

CHEPTER 1: INTRODUCTION OF TOPIC: ------------------------------5

CHEPTER 2: OBJECTIVES: --------------------------------------------------6

CHEPTER 3: REASEARCH METHODOLOGY: -------------------------7

ANALYSIS: -------------------------------------------------------------------------9

CONCLUSION: --------------------------------------------------------------------23

LIMITATION: ---------------------------------------------------------------------24 BIBLIOGRAPHY: ----------------------------------------------------------------25

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APPENDIX: -------------------------------------------------------------------------26

CHEPTER 1 : INTRODUCTION

Few years ago, very few youths used mobile phones. We could rarely see mobile phones with youths. But now, the time has changed. We can see it every youth’s hand. It has become very common today & youths have wide range of it. There are companies’ mobile phones like Nokia, Sony Erriction, Motorola, LG, Samsung, etc. In early days, youths used to keep it only for urgency. But now they use it for entertainment, hobby as well as status symbol. Now a days, mobile phones are made with higher technologies like color screen, flat handset, less weight, deferent kinds of software, FM radio, internet facility, camera, MMS, etc.

Youths select mobile phones according to their pocket money, status, interest & need. There is wide range of mobile companies in these days. Youth have various choices to select particular company’s mobile phones. Now days youths are connected with family members, friends, relatives & colleagues. A person can contact anybody from any place with mobile phones.

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CHEPTER 2. OBJECTIVES

To find out the preference of youths regarding purchasing the different mobile phones.

To find out which company’s mobile phone youths purchase the most.

To know whether youths compromise with their budget or not.

To find out that on what bases and what features attract youths more to purchase specific Company’s mobile phone.

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CHETER 3: RESEARCH METHODOLOGY

Research methodology is a systematic design, collection, analysis and reporting of data and findings, relevant to appraisal specific personal situation facing the company. Research methodology describes the research procedure covers the following points.1. Research design2. Data collection method3. Sampling plan

RESEARCH DESIGN:

Research design is the plan, structure and strategy of investigation conceived so as to obtain answers to research questions and to control variance.

There are three types of Research design :

1. Exploratory2. Descriptive3. Causal

Descriptive research design:

The data collected here may relate to the demographic or the behavioral variables of the respondents under study.

The research has got very specific objectives, clear cut data requirements and uses a large sample which is drawn through a probability sampling design.

The recommendations / findings in a descriptive research are definite.

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DATA COLLECTION METHOD:

There are two sources of data:

1. Primary data2. Secondary dataFor project both types of data are taken into consideration

DATA COLLECTION PROCEDURE:

For collection of primary data following method can be used.1. Observation2. Experimentation3. Questionnaire4. Interviewing5. Case study method

For project Questionnaire method is used.

TYPES OF QUESTIONS:

Open ended questions:Multiple choices:

For project open ended questions are used.

SAMPLING PLAN:

When only some representative item of a population are selected and data are collected only from these item then this method is known as sampling.

TYPES OF SAMPLING DESIGN:

SAMPLE SIZE: 50

It is the basic unit of the population to be sampled here the sample size of respondents are taken for carrying out research.

Sampling Method: Probability sampling

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ANALYSIS

Statistics

Which family you

belong to?

Which type of

mobiles do you like to purchase

most?

Which company's mobile you

like to purchase the most?

How much amount do you spend

while purchasing

your mobile?

On what basis do you select your

mobile?

Do you compromise

with your budget or

cost in your mobile?

Which feature

affect you purchase a

specific company's

mobile?N Valid 49 50 50 50 50 50 50

Missing

1 0 0 0 0 0 0

Statistics

Which family you

belong to?

Which type of mobiles do you like to

purchase most?

Which company's mobile

you like to purchase the most?

How much amount do you spend

while purchasin

g your mobile?

On what basis do

you select your

mobile?

Do you compromise with your budget or

cost in your mobile?

Which feature

affect you purchase a

specific company's

mobile?N Valid 49 50 50 50 50 50

Missing 1 0 0 0 0 0Mean 2.10 1.74 1.94 2.00 2.00 1.34Median 2.00 2.00 2.00 2.00 2.00 1.00Mode 3 2 1 1 2 1Std. Deviation .823 .443 1.077 1.107 .881 .479

A Multiple modes exist. The smallest value is shown

1. Which family you belong to?

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Frequenc

y PercentValid

PercentCumulative

PercentValid Rich 14 28.0 28.6 28.6

Upper middle

16 32.0 32.7 61.2

Middle 19 38.0 38.8 100.0Total 49 98.0 100.0

Missing

System1 2.0

Total 50 100.0

38

34

28

MiddleUpper middleRich

Which family you belong to?

INTERPRITATION: Out of 50 younger there are nearly 39 percent younger belonging from middle class family and 32 percent younger belong from upper middle class family and rest are from rich family. The proportions of Youngers are nearly equal.

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2. Which type of mobiles do you like to purchase most?

Frequenc

y PercentValid

PercentCumulative

PercentValid GSM 13 26.0 26.0 26.0

CDMA

37 74.0 74.0 100.0

Total 50 100.0 100.0

74.00%

26.00%

CDMAGSM

Which type of moblies do you like to purchase most?

INTERPRITATION: Out of 50 younger there are most of younger would like to purchase CDMA phones and that is 74 percent. The younger who belong from rich & upper middle class they most use this types of phone.

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3. Which company's mobile you like to purchase the most?

Frequenc

y PercentValid

PercentCumulative

PercentValid Nokia 22 44.0 44.0 44.0

Sonyericsson

17 34.0 34.0 78.0

Motorola 3 6.0 6.0 84.0Others 8 16.0 16.0 100.0Total 50 100.0 100.0

16.00%

6.00%

34.00%

44.00%

OthersMotorolaSonyericssonNokia

Which company's mobile you like to purchase the most?

INTERPRITATION: Out of 50 younger there are most of younger purchase nokia mobile phone and that is 44 percent. And than 34 percent younger who is using Sony ericssion phones.

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4. How much amount do you spend while purchasing your mobile?

Frequenc

y PercentValid

PercentCumulative

PercentValid 2500 to 5000 23 46.0 46.0 46.0

5000 to 10000 11 22.0 22.0 68.010000 to 15000

9 18.0 18.0 86.0

More. than 15000

7 14.0 14.0 100.0

Total 50 100.0 100.0

14.00%

18.00%

22.00%

46.00%

more.than 1500010000 to 150005000 to 100002500 to 5000

How much amount do you spend while purchasing your mobile?

INTERPRITATION: Out of 50 younger 46 percent younger who spend Rs. 2500 to 5000 who belongs from middle & upper middle class family.

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5. On what basis do you select your mobile?

Frequen

cy PercentValid

PercentCumulative Percent

Valid Popularity 14 28.0 28.0 28.0Brand name

27 54.0 54.0 82.0

Varity 4 8.0 8.0 90.0Price 5 10.0 10.0 100.0Total 50 100.0 100.0

10.00%

8.00%

54.00%

28.00%

PriceVarityBrand namePopularity

On what basis do you select your mobile?

INTERPRITATION: Out of 50 younger there are 54 percent younger selected there mobiles on base on brand of mobile phones.

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6. Do you compromise with your budget or cost in your mobile?

Frequenc

y PercentValid

PercentCumulative

PercentValid Yes 33 66.0 66.0 66.0

No 17 34.0 34.0 100.0Total 50 100.0 100.0

34.00%

66.00%

NoYes

Do you comprimise with your budget or cost in your mobile?

INTERPRITATION: Out of 50 younger 66 percent younger compromise with their budget.

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8. Which feature affect you purchase a specific company's mobile?

Frequenc

y PercentValid

PercentCumulative

PercentValid MP3 3 6.0 6.0 6.0

Radio 9 18.0 18.0 24.0Above all

38 76.0 76.0 100.0

Total 50 100.0 100.0

INTERPRITATION: Out of 50 younger was attract from mobile facility like Mp3, Radio, Camera etc. 76 percent younger who attract from camera and radio facility.

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76.00%

18.00%

6.00%

Above allRadioMP3

Which feature affect you purchase a specific company's mobile?

9. Is your mobile shock proof?

Frequenc

y PercentValid

PercentCumulative


…

Yes

Is your mobile shock proof?

INTERPRITATION: Out of 50 younger all said that their mobile is shock proof.

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10. Do you consider different mobiles while purchasing mobiles?

Frequenc

y PercentValid

PercentCumulative


No 18 36.0 36.0 100.0Total 50 100.0 100.0

36.00%

64.00%

NoYes

Do you consider different mobiles while purchasing mobiles?

INTERPRITATION: Out of 50 younger 64 percent younger consider different mobile when they purchase mobile phones.

10. Do you take in to account sound-system while purchasing mobile?

19

Frequenc

y PercentValid

PercentCumulative


No 9 18.0 18.0 100.0Total 50 100.0 100.0

18.00%

82.00%

NoYes

Do you take in to account sound-system while purchasing mobile?

INTERPRITATION: Out of 50 younger 82 percent younger account sound system.

11. Is your mobile company providing repairing services?

20

Frequenc

y PercentValid

PercentCumulative


No 8 16.0 16.0 100.0Total 50 100.0 100.0

16.00%

84.00%

NoYes

Is your mobile company providing repairing services?

INTERPRITATION: Out of 50 younger 84 percent younger said that their mobile company providing repairing service. And company not providing repairing service who purchase china mobiles.

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12. If you want to sale your mobile what is its resale value?

Frequenc

y PercentValid

PercentCumulative

PercentValid More than

half15 30.0 30.0 30.0

Half 29 58.0 58.0 88.0Less than half

6 12.0 12.0 100.0

Total 50 100.0 100.0

12.00%

58.00%

30.00%

Less than halfHalfMore than half

If you want to sale your mobile what is its resale value?

INTERPRITATION: Out of 50 younger 58 percent younger wants to resale their mobile in half price.38 percent younger wants to resale in more than half price who purchase their phones at price above than 15000 Rupees.

13. Do you follow an advertisement?

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Frequenc

y PercentValid

PercentCumulative


No 25 50.0 50.0 100.0Total 50 100.0 100.0

50.00% 50.00%

NoYes

Do you follow an advertisement?

INTERPRITATION: Out of 50 younger 50 percent younger follow advertisement.

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CONCLUSION

I find out from my research I conclude that Most of younger are purchasing Nokia company’s mobile phones and than Sony ericssion company’s mobile they are purchase. Most of younger are compromise with their budget when they were purchase mobile phones. Younger ready to spend 5000 to 10000 Rs. for mobile. If the wants to resale their mobile they get half resale value. They believe that sound system of sony erriction is very good. Out of fifty responders half responder were follow advertisement.

LIMITATION

1. The survey is based on the sample size and it may or may not be the true representative of the entire population.

2. The responses of the respondents may be biased.

3. The time for the survey is so limited.

4. Knowledge of researcher on the topic may be limited.

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BIBLIOGRAPHY

BOOKS

RESEARCH METHODOLOGY

INTEGRATION OF PRINCIPLES, METHODS AND TECHNIQUES

- K N KRISHANAWAMY- APPA IYER SHIVKUMAR- M MATHIRAJAN

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APPENDIX

QUESTIONNAIRE:

GENDER: [1] Male [2] Female

AGE: [1] 18 to 24 [2] 25 to 30

OCCUPATION: [1] Study [2] Service

POCATE MONEY: [1] 2000 to 3000 [2] 3001 to 3500or SALARY

[3] 3501 to 4000 [4] 5000 to 10000

1. From which family you are belong to?

[1] Rich [2] Upper middle [3] Middle

2. Which type of mobiles do you like to purchase most?

[1] GSM [2] CDMA 3. Which Company’s mobile, you like to purchase the most?

[1] Nokia [2] Sony Ericsson

[3] Motorola [4] Others

4. How much amount do you spend while purchasing your mobile?

[1] 1000 to 5000 [2] 5000 to 10000

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[3] 10000 to 15000 [4] > 15000

5. On what bases do you select your mobile?

[1] Popularity [2] Brand Name

[3] Variety [4] Price

6. Do you compromise with your budget or cost in your mobile?

[1] Yes [2] No

7. Which features attract you to purchase a specific company’s mobile?

[1] Camera [2] Mp3

[3] Radio [4] above all

8. Is your mobile shock proof?

[1] Yes [2] No

9. Do you consider different models while purchasing mobile?

[1] Yes [2] No

10.Do you take into account sound system while purchasing mobile?

[1] Yes [2] No

11. Is your mobile company providing you repairing services?

[1] Yes [2] No

12. If you want to sale your mobile, what is resale value?

[1] More than half [2] Half

[3] Less than half

13. Do you follow an advertisement?

[1] Yes[2] No

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mobile phone project

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