mobile past present future

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the deck i shared at the APA Contagious IPA Future of Advertising in one Afternoon gig in London today

TRANSCRIPT

  • 1.

2. Mobile
Past
Present
Future
3. Who cares about the future?
4. Mobile
Past
Present
Future
5. Mobile
Past
Present
Future
The decade of mobile
6. the future is already here. It's just not very evenly distributed
7. the future is already here. It's just not very evenly distributed
8. Past
9. Mobile to evolve like online?
OK we need a website
Millions
Online
2000- 2005
1995 - 1999
2006- 2009
10. Mobile to evolve like online?
OK we need a website
We need traffic lets advertise online
Millions
Online
2000- 2005
1995 - 1999
2006- 2009
11. Mobile to evolve like online?
OK we need a website
We need traffic lets advertise online
We need to be strategic about online
Millions
Online
2000- 2005
1995 - 1999
2006- 2009
12. Its 1999 all over again
OK we need a website
We need traffic lets advertise online
We need to be strategic about online
Millions
Online
350m
Online
1999
2000- 2005
1995 - 1999
2006- 2009
13. Businesses must move fastto reap the benefits
OK we need a website
We need traffic lets advertise online
We need to be strategic about online
Millions
Online
350m
Smartphones
2009
350m
Online
1999
2000- 2005
1995 - 1999
2006- 2009
14. If we had known just how big the web would become, how would we have behaved differently?
15. Present
16. The new rule. Mobile First
Eric Schmidt CEO Google
17. We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company,"
Tim Cook COO Apple
18. Facebook have 100mmobile users & talk of reaching billions
19. Facebook have 100mmobile users & talk of reaching billions
More people have smartphones than use Facebook
More people have iphones than use Twitter
20. 21. However.
Only 8% of Fortune 1000 business have a mobile strategy
22. What we need is a viral
23. What we need is an iphone app
24. Future. Now
25. 26. 27. http://www.dandad.org/awards08/entry.asp?entry_id=18031
28. SMS as mass market
29. Touch
30. Eyes
31. Ears
32. Location
33. Movement
34. Voice
35. Big M & Small m marketing
Reduce transaction cost
Improve customer experience
Reduce churn
Drive sales
Acquire
customers
Increase self service
Encourage advocacy
Cross Sell
Minimise service calls
36. 37. Strategic Approach
Audit
Invention
Discovery &
Distribution
38. Its time to experiment
RelevantMeasurableScaleable
39. www.addictivemobile.com
simon@addictivemobile.com