Padmashree dr.d.y.patil university DEPARTMENT OF BUSINESS MANAGEMENT

SYNOPSIS

To Study Consumer Perception Towards “Mobile Number Portability

Services”

Submitted To:

Prof. Richa Chaudhary

Submitted by:

Rajnikant K. Gharat

MBA – Marketing

Synopsis Approval Form

Date of submission: 20/1/2011

Name of student: Rajnikant K. Gharat

Roll no: 09119

Specialization: Marketing

Title of the project: To Study Consumers Perception Towards “Mobile Number Portability Services”

Name of guide: Richa Chaudhary

Approved: ________ Not approved:____________

Remarks :

Signature of guide:

Introduction

Mobile number Portability (MNP) In this service the mobile user can switch to other service provider without changing the mobile numbers. Both prepaid and postpaid tele-users have the facility to switch to other favorable tele-operators. Consumers have given an authority to change their service provider if they were unhappy with some services.

The service, which was initially launched in Haryana is being taken nationwide in a bid to ensure that people dissatisfied with the quality of service of the existing telecom providers are given a choice while being able to retain their phone numbers.

This Study majorly focuses on To know whether the consumers want to change their current mobile service provider when they are permitted to retain the current mobile phone number that they had.This study covers following service providers:

1. Airtel2. Vodafone3. Reliance4. TATA DOCOMO5. Idea

The Study also emphasizes on which are the influencing factors causing consumers to change their service providers.

Following are some Influencing factors

1. Price Of Services

2. Quality of services

3. Network

4. Varieties of product offered

and also to find out which is the most preferred service provider brand to which consumers willing to shift.

Objectives of Study

1. To Study and Analyze Consumer Perception towards mobile number portability services and their intention to avail service provider.

2. To Study and analyze factors Influencing consumer perception to change their service provider.

3. To determine the rate of switching of customers to different service providers

4. To analyse the most preffered service provider.

Scope of the Study

It is aimed to study Indian telecom sector and consumer perception towards mobile number portability services. To know whether People want to change their current mobile service provider when they are permitted to retain the current mobile phone number that they have. And also what are the factors which influence consumers to change their service provider.

Research Methodology

1. Primary Data

Primary data is collected by surveying the Consumers of different service providers.

Personal Interviews

Questionnaires

2. Secondary DataSecondary data is collected from secondary sources such as

Internet

Research Journals

3. Sample SizeSample size taken for the survey is 150 and the sampling technique used is Random Sampling.

CHAPTERIZATION

Sr.No Chapter Title Page No.

1 A List of Tables

2 B List of Figures

3 C List of Abbreviations

4 D Executive Summary

5 Chapter 1 Introduction

6 1.1 Indian telecom sector

7 1.2 TRAI

8 1.3 Mobile Number Portability(MPN)

9 1.4 Introduction To Service Providers

10 1.5 Objectives

11 Chapter 2 Literature Review

12 Chapter 3 Research Methodology

13 Chapter 4 Data Analysis and Interpretation

14 Chapter 5 Suggestions & Conclusion

16 Annexure

17 Bibliography

Limitations Of Study

· The research will be conducted in a limited area.

· The possibility of biased responses can’t be ruled out.

· Lack of interest of respondents.

. The respondents includes only those who are willing to switch their service providers.

Bibilography and Web References en.wikipedia.org/wiki/Mobile_number_portability

www.mobilenumberportability.com/

economictimes (Dated 20th january 2011)

Times of India (Dated 31st October 2010)