mobile marketing for ptbr
DESCRIPTION
Now2Profit's Text Messaging for Political Campaigns.TRANSCRIPT
MOBILE MARKETING SOLUTIONS
Offering a full range of services to engineer a successful vote-enhancing mobile marketing campaign for Proud to be Republican.
MOBILE MARKETING CONSULTING
TechnologyTechnologyCutting-edge mobile technology delivering campaigns that wow customers.
VotesVotesInterest typically increase at a much faster rate than any other advertising method therefore customers experience a quicker and better ROI .
PersonalityPersonalityCreate customized campaigns to fit your customer’s needs.
MOBILE MARKETING SOLUTIONS
WHY THE URGENCY…
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.
Source: Mobile Marketing Association Asia
91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year.
Source: Morgan Stanley
3 out of 5 searches are done using a mobile phone. 70% of all mobile searches result in action within 1
hour. Source: Mobile Marketer
MOBILE MARKETING SOLUTIONS
START SEEING MORE GREEN
97% of Text Messages are opened, don’t miss out on the hottest trend that’s generating high response rates and 30%+ conversion rates
MOBILE MARKETING SOLUTIONS
SMS TEXT MARKETING
HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMER’S VOTERS?
Text messaging has been estimated to be 5 times more effective than direct mail / email and 10 times more effective than newspaper advertising
MOBILE MARKETING SOLUTIONS
SMS TEXT MARKETING
Unique Features: •It has 97% open rates •It’s immediate •It’s personal •It’s targeted •It’s permission based (opt-in)•It’s time sensitive•It’s cost effective•It’s environmentally friendly•It reaches your audience no matter where they are
SMS Marketing Benefits:•Gain new clients•Increase Voter Retention•Increase candidate brand awareness•Increase loyalty•Engage your customers and their voters•Increase sales•Build a mobile database•You can get more traffic to your campaign in one hour, from a single TEXT MESSAGE; than any other form of advertising...if you know what you're doing
MOBILE MARKETING SOLUTIONS
THE AMERICAN LOVE AFFAIR WITH TEXTING 89% of the population has a 89% of the population has a
mobile phone! mobile phone!
90% use mobile phones for 90% use mobile phones for TEXTINGTEXTING
95% of SMS texts are read in 95% of SMS texts are read in the first 10 minutes!the first 10 minutes!
MOBILE MARKETING SOLUTIONS
YOUR CUSTOMERS LOVE TO TEXT
It takes 90 minutes for the average person to respond to an email
It takes 90 seconds for the average person to respond to a text message
Source: CTIA.org
MOBILE MARKETING SOLUTIONS
GOTTA READ THAT TEXT…
Text messaging is 5X more effective than Text messaging is 5X more effective than direct mail / email and 10X more direct mail / email and 10X more effective than newspaper advertisingeffective than newspaper advertising
Mobile offers get 10X the “response” Mobile offers get 10X the “response” rate of traditional offersrate of traditional offers
Source: Borrell AssociatesSource: Borrell Associates
MOBILE MARKETING SOLUTIONS
AND MORE TEXTS…
MOBILE MARKETING SOLUTIONS
BUILDING A SUBSCRIBER LIST Offer your customer (the candidates) a
SMS Market Alert Service to their voters
Give the candidate’s voters a “special phone number” to text to receive the offer– Example: Text Vote4Jim to 6301234567
You now have their voter’s number in the candidate’s database
This will be used to send Alerts and broadcasts that will let their voters stay updated with events
MOBILE MARKETING SOLUTIONS
#1 – CREATE OFFER Send an email to your the candidate’s voters -
offering something free to get their opt-in (i.e. Free T-shirt, newsletter, etc.)
Have the offer on the candidate’s site with a sign up form / or QR Code for ease of sign up
Have the candidates offer their voters something (i.e. T-shirt) for those who sign up to be on their list
– Example: Receive a Free T-shirt for joining our team! Just text Vote4Jim to 6301234567
Use other channels to help them build a larger list:
– Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twitter. And use the QR code for easy sign up
MOBILE MARKETING SOLUTIONS
#2 – CUSTOMER SENDS TEXT
–To: 6301234567
MSG: Vote4Jim
Jim’s Campaign: Congrats and thanks for joining our team! Reply STOP 2 cancel
This automatically This automatically puts them in your puts them in your customer’s customer’s database so you database so you can now text them can now text them offers for the offers for the dif ferent Alerts!dif ferent Alerts!
MOBILE MARKETING SOLUTIONS
#3 – AUTOMATED SMS OFFERS
Automated but customized sms service sends Alerts and broadcasts to the candidate’s voters to provide them important updates
Offer Text messaging service to the candidate’s as a new revenue stream for you
Each mobile customer (candidate) will bring you an average of 2 campaigns per month!
MOBILE MARKETING SOLUTIONS
CUSTOMIZED SMS MARKETING
Selection of services offered:
Automated Alerts
Automated text campaignsSpecial updatesSMS Text Message broadcasting
MOBILE MARKETING SOLUTIONS
SPECIAL OFFER
SMS Text Messaging CampaignWork with PTBR to create an email blast to candidate’s voter base to collect phone numbers for SMS Text Message campaignsWork with PTBR to create a keyword / code for SMS Text Message campaignSend out/receive SMS messages for only $0.11 per text
$150 + per Text Message Cost.
MOBILE MARKETING SOLUTIONS
NEXT STEPS
MOBILE MARKETING SOLUTIONS
CONTACT ME TODAY!
Contact Terry Martin anytime:– Phone: (630) 745-8376– Email: [email protected]– Website:
http://www.mobilehelpers.com/TerryMartin