MOBILE LEARNING AND GLOBAL MODELS

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Mobile Learning and Global Models

A quick history of mobile learning Market penetration Catalysts driving the adoption of mobile learning Ecosystems The Funding context Some exemplary mobile learning projects Challenges Summary

In 1901, Linguaphone used wax cylinders for a language lesson series

The Dynabook (1968), a concept book-sized computer offered simulated learning for children

MOBIlearn and M-Learning projects were funded by the European Commission in the 2000s

It’s the learner that has always been mobile!

A short history of Mobile Learning

Is that really the HISTORY of Mobile Learning? What is “Normal learning”? Has learning always looked the way it looks today?

The need to scale Agriculture Immobility of libraries Immobility of chalk boards Access to experts Clustering of civilization …

So, where did “Brick and Mortar” come from?

Learning Evolved… and then got “STUCK”

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But it is coming full circle…

Mobile devices allow learning to be Personalized Dynamic Learner centric Scalable

Learning can and should be mobile again!

Effective learning means

• Construction• Conversation• Control

Market Penetration

Market Penetration

Education is going mobile in the United States and worldwide

Its already started happening, and the pace of adoption is quick

Two out of five cell phones in the US are smartphones

The growth rate is outpacing that of PCs ten fold

Mobile devices are displacing laptops

By 2020, 6 billion - 80 % of the worlds population will use mobile phones, and 4.7 billion people will access the Internet, primarily on mobile devices

Smartphone access for middle and high school students in the US jumped 42% from 2009 to 2010

44% of high school students in Title 1, rural and urban areas have smartphones

It’s the same percentage for students in suburban, non-Title 1 schools

Mobile Usage Worldwide

Irrelevance of the digital divide? Parents are making the choice to supplement their

children’s education with anytime access to digital resources

What does that mean?

Students and parents get to play a more active role in education?

The Case for Mobile Learning

Three Drivers

User (student) expectations Economics Delivered value (learning experience and benefits)

The student audience is:

Connected Communicating Computerized Content-centric Community oriented

At this time: Thousands of educational apps More parent-child / less teacher-student Quality?

Available Applications and Demand

Students with smartphones study 40 minutes more per week• 19% study in the bathroom• 17% study while exercising• More likely to track grades and

assignments online• Less likely to pull all-nighters • 40% of all study sessions include a “fun

phone break”

The worldwide market for mobile learning products and services will grow from $3.2 billion in 2010 to $9.1 billion by 2015

The US is now the #1 purchasing country for mobile learning, followed by: Japan South Korea UK Taiwan

This is 70% of the global mobile learning market

Worldwide – the market for Mobile Learning

All this is changing By 2015, these countries will only account for 40% of all

expenditures The countries with the highest growth rates are:

China India Indonesia Brazil

Highest growth rates are in developing economies – Asia, Latin America, Africa

Worldwide – the market for Mobile Learning

India: $35 Aakash tablet has

already been launched Second generation model

will be out early 2012

Worldwide – the market for Mobile Learning Turkey:

Purchasing 15 million tablets for school children

India and the Philippines: Subsidized the development of personal

learning devices and have launched them in 2011

The Minnesota school board has approved more than

$1.1million to purchase 1450 iPad 2s The Florida school district has received a $1million gift from

a donor. They are planning on using the money to provide every student an iPad

A prominent school in Mumbai, India has made it mandatory for all its students to purchase the iPad 2 The school has ordered approximately 850 iPads for this purpose

http://www.ipadinschools.com

Real World Examples

Mobile learning has exited the "market creation" phase and has entered the "value creation" phase in the US

In 1984, there were only 1,000 devices in the world capable of accessing the Internet

Eight years later, this had reached one million Last year, it reached one billion Will double soon Time spent to reach 50 million users

Radio 38 Years

TV 13 Years

Internet 4 Years

iPod 3 Years

Facebook 2 Years

Mobile Learning – "value creation"

“Advanced features” are now “must haves”

Extraordinary innovations such as: Location-based learning Mobile augmented reality Haptic-enabled (touch based)

learning Intelligent decision support “Smart” personal learning

appliances

Mobile Learning – "value creation"

Ecosystem

These include: Mobile commerce Near field communications (NFC) Mobile advertising Mobile web browsing Device-independent multimedia Location-based services eBooks And, of course, Mobile Applications

Mobile Learning = Ecosystem of Features

There are now global mass-market stores operated by GetJar, Amazon and Opera

The Google, Apple and BlackBerry stores have dedicated educational categories

Apple has “bulk buying” for academic buyers Targeting institutional sales

The Content Distribution is expanding rapidly

In a recent announcement by Apple, over 20,000 educational and learning apps have been built specifically for the iPad

The iBookstore already contains “hundreds of thousands” of eBooks

Drag and drop to create iBooks using iBooks Author 1,000 universities and colleges around the world are using

iTunes U iBooks 2 with more features

Constant change

Major spike in sales of smartphones, eBook readers and tablets in 2011

What’s evolving? Cost (lower) User interface (better) Processing speed (faster) Peripherals (sexier) Memory and storage (larger) Motion sensors (cooler) Wireless connectivity (everywhere)

Everything is Evolving at Lightning Speed

Weak economy / challenged funding – DRIVING self paced e-learning

Increased popularity of “virtual schools” Recession State budget cuts Need for creative solutions

Government spending is down in the US

The US government spends around $900 billion per year on education in US schools – but can’t accommodate all US students

Budget cuts are at their highest in 60 years

Huge potential to reduce costs dramatically with mobile education

Cutting costs without compromising quality needs new solutions

Government spending is down in the US

eBooks are cost effective, with a possible 80% price reduction over a Paper Book

A $15 eBook = $75 Paper Book? Amazon promises savings of up to 80% over print-based

textbooks with “tens of thousands” of eBooks available Risks? TCO?

Cost-effectiveness

Mobile Learning Projects(The Case Against

Textbooks?)

Project K-Nect for secondary at-risk students - focuses on increasing their math skills using smartphones

The Mobile Learning Network (MoLeNET) in the UK - collaboratively introduces and supports mobile learning in education and training.

Forsythe County, GA: BYOT (Bring Your Own Technology)

Some exemplary mobile learning projects

Policy change Educational acceptance Instructional adaptation Common sense

Forsythe County - Considerations

Students are permitted to connect to the district network via the secure wireless connection provided by the school system, but all access must be in accordance with Acceptable Use Policy

Students are NOT permitted to use their own computing devices to access the Internet via personal Wi-Fi accounts or by any manner other than connecting through the secure wireless connection provided by the school system

The case against textbooks

Textbooks are: Expensive Heavy Requires trees

Mobile content is: Inexpensive Light Portable GREEN

3 out of 4 college freshmen would buy an iPad “if” 50% of their textbooks were digital

A majority say that reading on the iPad is “more convenient” than reading paper textbooks

The case against textbooks - findings

The New 3 Es of Education: Enabled Engaged Empowered

77% of teachers highly value the ability of mobile devices to increase student engagement

The case against textbooks - findings

Challenges

Bad press and lethargy Opposition from traditional publishers Institutionalized practices No widely accepted mobile theory of

learning TCO, long term costs? Stability of platforms? Proprietary platforms – Apple’s

textbooks

The Challenges for education on mobile

You can pick up a dropped paper book, but an iPad?

In Summary…

History of Mobile Learning

We’ve covered: Interesting data Trends Technology Cost benefits Challenges

The case for Mobile Learning

What Learning should be:

Interactive: Mobile learning increases “communication” between

peers and instructors Personalized:

Programs “adapt” to the individual learner’s strengths Engaging:

Collaboration, entertaining, immersiveFlexible Location insensitiveCost-effective

“Guide on the side” v “Sage on the stage” Advocate! Demand! Articulate! Bear Witness! Imagine the future What will your Facebook profile look like in 2030?

An opportunity to create the future…

Let’s make learning mobile.Again!

Thank you!

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Wikipedia articles : "A Short History of Mobile Learning", Mike Sharples, LSRI, University of Nottingham,Wireless Coyote: A Computer-Supported Field Trip, Communications of the ACM - Special issue on technology in K–12 education

AEP Online April 2011 Project Tomorrow 2011 Speak Up National Research Project Ambient Insight Research, 2011 The Worldwide Market for Mobile Learning Products and

Services: 2010-2015 Forecast and Analysis, Ambient Insight, LLC."The Marvel of Mobile Learning" - Master the New Net, Sept 2011

http://www.ipadinschools.com/ http://articles.timesofindia.indiatimes.com

Sources

Sources

Ambient Insight’s US Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis

http://techcrunch.com/2012/01/19/apple-textbook-event/ http://mashable.com/2012/01/19/apple-ibooks-author/ http://projectknect.org http://www.molenet.org.uk/ http://k12cellphoneprojects.wikispaces.com/ Is the iPad Ready To Replace the Printed Textbook? -

Campus Technology, June 2011 and Ambient Insight Research, 2011

The results of a classroom poll at Abilene Christian University.

Is the iPad Ready To Replace the Printed Textbook? - Campus Technology, June 2011 and Ambient Insight Research, 2011

http://allthingsd.com/20120119/apples-new-math-or-why-a-15-ebook-equals-a-75-paper-book/

The Joan Ganz Cooney Center at Sesame Workshop 2010 report “ Learning: Is there an app for that?”

‘The Marvel of Mobile Learning’ - Master the New Net, Sept 2011

Sources